Understanding and Supporting
International Students from
South Korea
Julian H. Lee
APPLY International
Seoul, Korea
Schools attended
• UCR Extension Winter 1990
• Christian High School San Diego 1990-
1992
• UCR Extension Summer 1990
• Un...
Work Experience
• Compulsory Service 1998-2000
• English Instructor 2001
• General Manager at the Headquarter of
English L...
Where is Korea?
About South Korea
• Official name:
Republic of Korea
• Population: 50
million
• Capital: Seoul
( population of 10
million ...
Provinces of South Korea
• Main cities
- Seoul
- Busan
- Incheon
- Daegu
- Daejeon
- Gwangju
- Ulsan
- Suwon
Religion of South Korea
No religion
Buddhism
Protestantism
Catholicism
Others
Education in South Korea
• Crucial to financial and social success
• Competitive entry to university
• Many participating ...
Statistics on Study Overseas
• Number of Juniors departing South
Korea to study overseas
• Number of Korean students ( uni...
Number of Juniors departing
South Korea to study overseas
0
2000
4000
6000
8000
10000
12000
14000
16000
2003 2004 2005 200...
Number of Korean students
( university level and above )
studying overseas
0
50.000
100.000
150.000
200.000
250.000
300.00...
Number of Korean Students
Studying Overseas
2006 2007 2008 2009 2010 2011 2012
Element
ary
13,814 12,341 12,531 8,369 8,79...
Korean students’ main
destinations ( April 2012 )
Country US China UK Australia Japan Canada New
Zealand
Other Total
Numbe...
Case studies
• Student 1: Male university student on
language travel
• Student 2: Female university student
planning to st...
Student 1
• Name: Chulsoo ( M )
• Age: 21
• Current status: Leave of absence from
university. 2 years completed, then, abo...
Issues
• Difficulties with improving speaking skills
• Unhappy with the homestay
• More Korean students in the classes tha...
Problems solved
• Difficulties with improving speaking skills
- Joined the Speaking club
• Unhappy with the homestay
- Fou...
Student 2
• Name: Younghee ( F )
• Age: 24
• Current status: 2nd year university student
studying Graphic Design with good...
Issues
• Unhappy with the homestay
• Felt the group classes alone were not
enough
• Wasn’t happy with the school’s
adminis...
Problems solved
• Unhappy with the homestay
- Accommodation officer found out the reasons in
detail and placed her to anot...
Student 3
• Name: Minsoo ( M )
• Age: 18
• Current status: About to receive a high
school diploma
• Purpose: To be accepte...
Issues
• Wanting to apply to high ranked
universities only
• Unreported absences
• Missing Korean friends
Problems solved
• Wanting to apply to high ranked
universities only
- Let him chose 2 top universities to apply
among 5 ch...
Few Keys
• Work with agents and parents
• Communication by writing works better
for some students
• Students do appreciate...
Questions?
Understanding and Supporting International Students from South Korea
Understanding and Supporting International Students from South Korea
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Understanding and Supporting International Students from South Korea

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Since the late 80’s when the government in South Korea encouraged Korean students to study overseas, students from South Korea have been occupying a great percentage of the international students’ population in a number of countries all over the world.

In a feature interview with ICEF Monitor, Julian H. Lee, Managing Director of the Korean agency APPLY International, imparts his expert knowledge of the South Korean outbound student recruitment market, including the role agents play in it. He also highlights important market trends discussed at the ICEF Asia Workshop 2013, including:

- A decline in the number of South Korean students studying abroad;
- A surge in demand for short-term study abroad;
- An increasing interest in regional study destinations within Asia.

Please read our accompanying article ''Agent perspective on study abroad trends in South Korea'' and watch our video interview here: http://bit.ly/1mQxw6t.

For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.

Published in: Education, Travel
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Understanding and Supporting International Students from South Korea

  1. 1. Understanding and Supporting International Students from South Korea Julian H. Lee APPLY International Seoul, Korea
  2. 2. Schools attended • UCR Extension Winter 1990 • Christian High School San Diego 1990- 1992 • UCR Extension Summer 1990 • University of San Diego 1992-1997
  3. 3. Work Experience • Compulsory Service 1998-2000 • English Instructor 2001 • General Manager at the Headquarter of English Language Schools in Seoul 2001~2002 • Vice Principal of English Language School, Readingtown in Seoul 2002~2003 • UK Education Specialist Agent 2004~2013 • Managing Director of APPLY International 2013~
  4. 4. Where is Korea?
  5. 5. About South Korea • Official name: Republic of Korea • Population: 50 million • Capital: Seoul ( population of 10 million ) • GDP: $1.687 trillion (12th in the world, 2013 estimate)
  6. 6. Provinces of South Korea • Main cities - Seoul - Busan - Incheon - Daegu - Daejeon - Gwangju - Ulsan - Suwon
  7. 7. Religion of South Korea No religion Buddhism Protestantism Catholicism Others
  8. 8. Education in South Korea • Crucial to financial and social success • Competitive entry to university • Many participating in intense outside tutoring to supplement classes • 12 years of education followed by 2 year college / 4 year university • The school year is divided into two semesters; 1. the beginning of March ~ mid-July 2. late August ~ mid-February
  9. 9. Statistics on Study Overseas • Number of Juniors departing South Korea to study overseas • Number of Korean students ( university level and above ) studying overseas • Number of Korean Students Studying Overseas • Korean students’ main destinations ( April 2012 ) *** Data from www.index.go.kr
  10. 10. Number of Juniors departing South Korea to study overseas 0 2000 4000 6000 8000 10000 12000 14000 16000 2003 2004 2005 2006 2007 2008 2009 2010 2011 Elementary Middle High
  11. 11. Number of Korean students ( university level and above ) studying overseas 0 50.000 100.000 150.000 200.000 250.000 300.000 2003 2005 2007 2009 2011 2012
  12. 12. Number of Korean Students Studying Overseas 2006 2007 2008 2009 2010 2011 2012 Element ary 13,814 12,341 12,531 8,369 8,794 7,477 Middle 9,246 9,201 8,888 5,723 5,870 5,468 High 6,451 6,126 5,930 4,026 4,077 3,570 Univ. above 190,364 217,959 216,867 240,949 251,887 262,465 239,213
  13. 13. Korean students’ main destinations ( April 2012 ) Country US China UK Australia Japan Canada New Zealand Other Total Number of students 73,351 62,855 12,580 17,256 19,994 20,658 8,033 24,486 239,213 Percentage (%) 30.7 26.3 5.3 7.2 8.4 8.6 3.4 10.2 100
  14. 14. Case studies • Student 1: Male university student on language travel • Student 2: Female university student planning to study a degree programme overseas • Student 3: Male high school student with a plan to go to university overseas
  15. 15. Student 1 • Name: Chulsoo ( M ) • Age: 21 • Current status: Leave of absence from university. 2 years completed, then, about to complete Compulsory Service • Purpose: Improve English before returning to the university. Achieve TOEIC score of 800 • Main concern: Academic yet fun environment provided by various social activities, small number of Korean students
  16. 16. Issues • Difficulties with improving speaking skills • Unhappy with the homestay • More Korean students in the classes than he had expected
  17. 17. Problems solved • Difficulties with improving speaking skills - Joined the Speaking club • Unhappy with the homestay - Found his own flat • More Korean students in the classes than he had expected - Gave him motivation to move to an upper level
  18. 18. Student 2 • Name: Younghee ( F ) • Age: 24 • Current status: 2nd year university student studying Graphic Design with good portfolio. • Purpose: Find a new school to study Fashion from year 1. • Main concern: Meeting the university’s English requirement
  19. 19. Issues • Unhappy with the homestay • Felt the group classes alone were not enough • Wasn’t happy with the school’s administration
  20. 20. Problems solved • Unhappy with the homestay - Accommodation officer found out the reasons in detail and placed her to another homestay • Felt the group classes alone were not enough - One to one classes added • Wasn’t happy with the school’s administration - Agent and Director of the school together helped with the communication
  21. 21. Student 3 • Name: Minsoo ( M ) • Age: 18 • Current status: About to receive a high school diploma • Purpose: To be accepted to university by taking University Foundation programme
  22. 22. Issues • Wanting to apply to high ranked universities only • Unreported absences • Missing Korean friends
  23. 23. Problems solved • Wanting to apply to high ranked universities only - Let him chose 2 top universities to apply among 5 choices ( UCAS ) • Unreported absences - Agent contacted the student - Informed the parents • Missing Korean friends - Had him join a local Korean football club
  24. 24. Few Keys • Work with agents and parents • Communication by writing works better for some students • Students do appreciate that the schools try to meet their needs
  25. 25. Questions?

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