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New Zealand's "Think New!" Campaign
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New Zealand's "Think New!" Campaign


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New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. …

New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously.

The country's two-pronged approach illuminates best practices in international student recruitment:
1) Smart, targeted marketing that involves and leverages institutional and agency partners;
2) The facilitation of visa logistics.

These slides, which share details on Education New Zealand's inspiring new campaign, are from Kaye Le Gros, Channel Development Manager.

For more background on New Zealand's marketing and immigration activities, please see our related article "New Zealand rolls out marketing campaign and new visa services" here: For more industry news, market intelligence, research and commentary for international student recruitment please visit, subscribe for free daily or weekly updates, and follow us on Twitter

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  • 1.
  • 2. Kaye Le Gros Channel Development Manger Education New Zealand New Zealand – THINK NEW ANZA ICEF April Sydney New Zealand - Think New
  • 3. New Zealand – Think New • Welcome to all of the agents here who already promote New Zealand • Thank you to those who have completed our e- Learning • Thank you to the New Zealand sector representatives – form great new relationships • Thank you to Immigration New Zealand one of the critical members of our NZ Inc Family • Thank you to the ICEF team
  • 4. Who likes stories? Today I am going to tell two stories (with pretty pictures) How you can tell these stories after Sydney Presentation overview New Zealand – Think New
  • 5. • New Zealand – Think New
  • 6. The 3 chapters of the NZ story New Zealand – Think New
  • 7. New Zealand – Think New
  • 8. New Zealand – Think New
  • 9. • High quality, world class education that will take you anywhere • Welcoming, friendly and safe • Personal attention and growth • Learn in and outside the classroom • Critical out of the box thinking • Career opportunities here and abroad What makes us Unique? Audience Research New Zealand – Think New
  • 10. • Story Number Two • The New Zealand Education Story
  • 11. • Complete our free e-learning • • Register with The Brand Lab • Start the story telling Now its your turn to share these stories New Zealand – Think New
  • 12. • Online, interactive, study at your own pace and place • 7 modules and one Final Assessment (7 case studies) • Average time - 30 minutes per module • On successful completion agency listing on Study in New Zealand student website e – learning - Free to all
  • 14. • Brochures to sell the New Zealand Education System • Templates for your advertisements Brochures and Templates
  • 15. • Clean design • Find an institute • Find an agent • Live, Learn, Work • New Student website New Zealand – Think New
  • 16. • Additional staff offshore • Agent Partner programmes – pilots underway in India, China and Japan • Events with the new branding Other ENZ initiatives
  • 17. New Zealand – Think New International Footprint Regional Director location Americas & North Asia FTEs 8.3 USA DC 1 Brazil Sao Paulo 1 Chile Santiago 1 Japan Tokyo 1 Korea Seoul 2 RD + IMM NZ 2.3 Europe FTEs 3.8 Belgium Brussels 1.5 Germany Berlin 2 IMM NZ 0.5 ASEAN FTEs 5.5 Indonesia Jakarta 1 Malaysia KL 1.5 Thailand Bangkok 1 Viet Nam HCMC 1 IMM NZ 1 Middle East FTEs 4 Saudi Arabia Riyadh 3 IMM NZ 1 South Asia FTEs 5.7 India Delhi 4 Mumbai 1 IMM NZ 0.7 Greater China FTEs 8.3 China Beijing 5 Shanghai 1 Guangzhou 1 Taipei 0.3 IMM NZ 1 Wellington 3.5 FTEs GM 1 Coordinator 0.5 Scholarship 2 39.1 Staff – 15 Countries
  • 18. • Thank you for listening to our stories • I challenge you to have your students to be part of the NZ Story • Questions