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New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously.
The country's two-pronged approach illuminates best practices in international student recruitment:
1) Smart, targeted marketing that involves and leverages institutional and agency partners;
2) The facilitation of visa logistics.
These slides, which share details on Education New Zealand's inspiring new campaign, are from Kaye Le Gros, Channel Development Manager.
For more background on New Zealand's marketing and immigration activities, please see our related article "New Zealand rolls out marketing campaign and new visa services" here: http://bit.ly/1sBLj6h. For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for free daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.