Why facebook matters to your business by Weronika Sobolak @ All Things Facebook

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  • 1. Why Facebook matters to your business? Bucharest, October 10th 2013 #AllThingsF acebook2013
  • 2. Weronika Sobolak Client Partner CEE
  • 3. Agenda All Things Facebook October 10th, 2013 Industry Trends and Challenges Facebook solutions & Value Proposition Case studies
  • 4. The big picture
  • 5. It’s harder to capture consumers’ attention than ever before
  • 6. 469M Daily mobile users globally Then Now
  • 7. 14 x daily An average user is checking Facebook mobile app Raport IDC Always Connected, marzec 2013 r.
  • 8. How we can help
  • 9. There is mln 10 ~ Internet users in Romania
  • 10. Did you know 6,2 M of them use Facebook?
  • 11. Did you know you can reach ~ 4 M everyday?
  • 12. And 3,2 M+ people in Romania use Facebook on mobile
  • 13. If you were to target people living in Romania who are #NewSmartphoneOwners #NewTabletsOwners, Facebook delivers a reach of 2,4 M+ people
  • 14. men & woman 40+ living in Romania Facebook delivers a reach of 1 M+ people If you were to target
  • 15. people living in Romania who are parents Facebook delivers a reach of 0,5 M+ people If you were to target
  • 16. people living in Romania who are #Small&Mediumowners Facebook delivers a reach of 140 k If you were to target people
  • 17. We have reach comparable with TV 4,5 M 4 M people people
  • 18. Every day we reach as many people as three main portals combined in 30 days 1 day = 4 M 30 Days = 4 M
  • 19. Every day we reach 7x more people than the most popular newspaper vs 4M people 640 k people *Source: National readership Survey SNA Focus, Sept 2012 – June 2013 & Facebook Internal Oct 2013
  • 20. The average online reach for narrowly targeted campaigns is 27% accurate Source: Nielsen OCR, October 2012 The average Facebook reach for narrowly targeted campaigns is 91% accurate
  • 21. The average online reach for broadly targeted campaigns is 77% accurate Source: Nielsen OCR, October 2012 The average Facebook reach for broadly targeted campaigns is 94% accurate
  • 22. Every day, more time is spent on Facebook than anywhere else online Desktop Time Spent 14 Average Daily Minutes 12 10 8 6 4 2 0 Source: comScore Key Measure, US Desktop, April 2013 Facebook is 18% of all time spent on the desktop Internet every day
  • 23. Every day, more time is spent on Facebook than anywhere else on mobile Mobile Time Spent 30 Average Daily Minutes 25 20 15 10 5 0 Source: comScore Mobile Metrix, US March 2013 Facebook & Instagram are 27% of all mobile time spent daily
  • 24. Facebook reaches people everywhere 46% of people use Facebook while they do errands or go shopping Source: IDC Always Connected Report, US March 2013
  • 25. Facebook reaches people everywhere 47% of people use Facebook while they prepare a meal Source: IDC Always Connected Report, US March 2013
  • 26. Facebook reaches people everywhere 48% of people use Facebook while they’re working out or at the gym Source: IDC Always Connected Report, US March 2013
  • 27. Drive business growth and real results across the purchase funnel
  • 28. Drive greater brand resonance than other online ad campaigns Ad recall online average 98% Facebook online average Brand awareness Facebook Source: Nielsen Brand Effect norms, May 2012 31%
  • 29. Acquire customers more efficiently In a study of campaigns from Q4 2012, cost per acquisition on Facebook is Source: Aggregate Knowledge, Q4 2012 68 % less than other online channels
  • 30. Drive higher returns for your business Over 70% of campaigns had a >3x Source: Datalogix, June 2012 return on ad spend and over 49% of them had a >5x return on ad spend
  • 31. Value Proposition TARGETED REACH DEEP ENAGEMENT PROVEN RESULTS 6,2 M potential prospects and clients in Romania Facebook is all of people that matters to you Word of mouth at scale Return-on-ad-spend of 3x or more Source: Facebook Internal, June 2013
  • 32. Case studies
  • 33. Appliances Online (ao.com) 60% 58% Boost in branded search traffic Increase in sales driven by branded search
  • 34. Getin Bank Driving leads for home mortgages using Facebook targeting to reach the right demos Nearly 1M people were reached by the campaign The cost per lead to reach single people was lower than other performance marketing options.
  • 35. Romanian Label 80% monthly sales comes from Facebook
  • 36. Use this as a top margin for workspace when there is no title or subtitle All of the people who matter to you. Use this as top margin when there is a single line title on the page (when not using a Subtitle) Use this as top margin for workspace when there is a Title with a blue Subtitle Thank you! weronika@fb.com Drawing (Dynamic) Guides Drawing guides are used so you have a clear idea of what your actual work area is on each slide. They show up on all slides in the same spot, however they don’t show up when you print or watch presentation in slide show mode. Use them for aligning content to the top, bottom and right, and for cropping images. Think of them as internal margins that are manually set. Resetting Drawing Guides Guides are easy to move and bump, use this layout option to reset them to their proper placement. Insert this slide, realign the guides over the gray lines and delete slide. The guides will still be in their place. Turn guides on and off as you need them. Turning Guides on and Off Mac: You can go to view setting and select Dynamic Guides or use Contrl + Option + Commnd + G PC: Go to View and check mark guides or Contrl + f9 Left Margin (if you must go over this space, use the secondary margin to the left. It is recommended to use the first guide. Use this as bottom margin for your workspace Right Margin (if you must go over this space, use the secondary margin to the right of the first, but never past that.