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There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
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There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013

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    There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013 There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013 Presentation Transcript

    • There’s never been a better time to start a digital marketing business Martin Brooks, CEO martin@work-club.com @martinbrooks
    • Hey! Agency-side people!
    • Hey! ever thought of starting your own agency? Agency-side people! Have you
    • Hello, Client-side people Have you/would you hire an independent digital agency to work on your brand?
    • There’s never start-up been a better time to why’s it important? what are major clients are looking for in this region? why is now good? what are the benefits to clients? what do you need to succeed? what’s it like? why do it?
    • 01/01/01 07/07/07
    • 5 years later...
    • Is#there#something#different#about#independent#agencies?
    • UK Creative Agency of the Year 2002-2012 2012. BBH 2011. BBH 2010. Adam & Eve 2009. No winner 2008. Mother 2007. Fallon 2006. Fallon 2005. Mother 2004. BBH 2003. BBH
    • 2013 Top UK agencies (by billings)
    • Global network Brands. Built on Individuals. Frank Lowe David Ogilvy Harry McCann Maurice Saatchi Leo Burnett John Hegarty
    • Passionate. Creatively driven. Purposeful. Diverse. Skilled. Competitive. Frank Lowe David Ogilvy Harry McCann Maurice Saatchi Leo Burnett John Hegarty
    • 17 out of 20 are network agencies
    • PUBLICIS HAVAS WPP IPG OMNICOM DENTSU
    • Please don’t misunderstand me...
    • The Life Blood of our Industry Start-ups are Networks, Talent, Clients & Economies all need a strong independent sector
    • In every region of the world Digital Demand > supply
    • OK, & Easternabout but what Europe? Central
    • Clients, Networks, M&A people all agree, the region needs more... Digital Brand Creative Analytics Social Mobile Digital B2B
    • I spokeresponsibility for Europe to 5 client contacts with digital
    • “Agency expertise in digital across Europe is enormously varied. We are looking for the right agency partners in the region every day in the but there are still large inequalities have speed of innovation meaning that basis.” to we work on a market by market
    • “Yes,&despite&the&procurement&challenges,&I&really like&to&hire&start8ups&if&the&people&are&great. If&the&capabilities&are&there&(and&often&evidenced in&former&roles)&then&there&are&big&advantages&to being&an&early&client.”
    • “While'a'network'agency'may'offer'some'initial reassurance,'we’ve'found'local'offices'to'be typically'weak.' We'are'always'open'to'working'with'local businesses,'in'fact'we'actively'encourage'it.”
    • “In$3$years,$I$haven’t$yet$met$a$quality$data$& analytics$agency$provider$outside$of$Western Europe$>$that$has$got$to$be$a$big$opportunity for$Central$and$Eastern$European$agencies going$forwards.”
    • “We$can’t$find$enough$Eastern$European agencies$that$are$strong$on$marketing strategy$and$understand$the$role$of$brands within$a$digitally$enabled$world.$ Production$is$simple$to$find,$ good$quality$advice$is$far$harder”
    • Major&Clients&in&Central&&&Eastern&Europe&are looking&for&specialist&digital&capability&right&now
    • Why$has$there$never$been$a$better$time?
    • Digital'world,models,change,the,operating,rules
    • Clients(are(more(open(minded. They’re(looking(for(new(approaches(
    • Clients(looking(for(new(ways(to(connect(with consumers...
    • OK,$clients$want$new$things,$but$ Why$is$hiring$a$start5up$or Independent$a$smart$move? Senior$founding$partners$working$on$your$business A$fresh$approach,$a$new$way$of$thinking Local$market$insight$and$expertise but$fundamentally,$it$goes$deeper...
    • vs
    • What%does%it%take%to%be%a%successful independent?
    • 1 4 3 2 3
    • What’s$it$like? The$lows$are$lower The$highs$are$higher
    • Why$do$it?
    • Nothing(beats(the(satisfaction( of(building(your(own(successful(business
    • Business making proper money ownership is your only shot at
    • It’s%the%only%way%and%the%only%time%you’ll% find%out%how%good%you%really%are.
    • Today’s famous agencies were built by people like this...
    • Tomorrow’s famous agencies will look very different: They’ll be digitally-powered, They’ll be virtual & physical, Their product will be far wider, Many will be run by women, They’ll be in Brazil, Indonesia, Romania, But someone’s got to start them...
    • Will it be you?