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There’s never been a better time
to start a digital marketing business

Martin Brooks, CEO
martin@work-club.com
@martinbro...
Hey! Agency-side people!
Hey! ever thought of starting your own agency?
Agency-side people!
Have you
Hello, Client-side people
Have you/would you hire an independent
digital agency to work on your brand?
There’s never start-up
been a
better time to
why’s it important?
what are major clients are looking for in this region?
wh...
01/01/01

07/07/07
5 years later...
Is#there#something#different#about#independent#agencies?
UK Creative Agency of the Year 2002-2012
2012. BBH
2011. BBH
2010. Adam & Eve
2009. No winner
2008. Mother
2007. Fallon
20...
2013 Top UK agencies (by billings)
Global network Brands. Built on Individuals.
Frank Lowe

David Ogilvy

Harry McCann

Maurice Saatchi

Leo Burnett

John He...
17 out of 20 are network agencies
PUBLICIS

HAVAS

WPP

IPG

OMNICOM

DENTSU
Please don’t misunderstand me...
The Life Blood
of our Industry
Start-ups are

Networks, Talent, Clients & Economies all need a strong
independent sector
In every region of the world

Digital
Demand

>

supply
OK, & Easternabout
but what Europe?
Central
Clients, Networks, M&A people all agree,
the region needs more...
Digital
Brand
Creative

Analytics

Social

Mobile

Digit...
I spokeresponsibility for Europe
to 5 client contacts with
digital
“Agency expertise in digital across Europe is
enormously varied.
We are looking for the right agency partners
in the regio...
“Yes,&despite&the&procurement&challenges,&I&really
like&to&hire&start8ups&if&the&people&are&great.
If&the&capabilities&are...
“While'a'network'agency'may'offer'some'initial
reassurance,'we’ve'found'local'offices'to'be
typically'weak.'
We'are'always...
“In$3$years,$I$haven’t$yet$met$a$quality$data$&
analytics$agency$provider$outside$of$Western
Europe$>$that$has$got$to$be$a...
“We$can’t$find$enough$Eastern$European
agencies$that$are$strong$on$marketing
strategy$and$understand$the$role$of$brands
wi...
Major&Clients&in&Central&&&Eastern&Europe&are
looking&for&specialist&digital&capability&right&now
Why$has$there$never$been$a$better$time?
Digital'world,models,change,the,operating,rules
Clients(are(more(open(minded.
They’re(looking(for(new(approaches(
Clients(looking(for(new(ways(to(connect(with
consumers...
OK,$clients$want$new$things,$but$

Why$is$hiring$a$start5up$or
Independent$a$smart$move?
Senior$founding$partners$working$...
vs
What%does%it%take%to%be%a%successful
independent?
1
4

3

2

3
What’s$it$like?

The$lows$are$lower
The$highs$are$higher
Why$do$it?
Nothing(beats(the(satisfaction(
of(building(your(own(successful(business
Business making proper money
ownership is
your only shot at
It’s%the%only%way%and%the%only%time%you’ll%
find%out%how%good%you%really%are.
Today’s famous agencies were built by people
like this...
Tomorrow’s famous agencies will look very
different:
They’ll be digitally-powered,
They’ll be virtual & physical,
Their pr...
Will it be you?
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013
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There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013

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Transcript of "There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013"

  1. 1. There’s never been a better time to start a digital marketing business Martin Brooks, CEO martin@work-club.com @martinbrooks
  2. 2. Hey! Agency-side people!
  3. 3. Hey! ever thought of starting your own agency? Agency-side people! Have you
  4. 4. Hello, Client-side people Have you/would you hire an independent digital agency to work on your brand?
  5. 5. There’s never start-up been a better time to why’s it important? what are major clients are looking for in this region? why is now good? what are the benefits to clients? what do you need to succeed? what’s it like? why do it?
  6. 6. 01/01/01 07/07/07
  7. 7. 5 years later...
  8. 8. Is#there#something#different#about#independent#agencies?
  9. 9. UK Creative Agency of the Year 2002-2012 2012. BBH 2011. BBH 2010. Adam & Eve 2009. No winner 2008. Mother 2007. Fallon 2006. Fallon 2005. Mother 2004. BBH 2003. BBH
  10. 10. 2013 Top UK agencies (by billings)
  11. 11. Global network Brands. Built on Individuals. Frank Lowe David Ogilvy Harry McCann Maurice Saatchi Leo Burnett John Hegarty
  12. 12. Passionate. Creatively driven. Purposeful. Diverse. Skilled. Competitive. Frank Lowe David Ogilvy Harry McCann Maurice Saatchi Leo Burnett John Hegarty
  13. 13. 17 out of 20 are network agencies
  14. 14. PUBLICIS HAVAS WPP IPG OMNICOM DENTSU
  15. 15. Please don’t misunderstand me...
  16. 16. The Life Blood of our Industry Start-ups are Networks, Talent, Clients & Economies all need a strong independent sector
  17. 17. In every region of the world Digital Demand > supply
  18. 18. OK, & Easternabout but what Europe? Central
  19. 19. Clients, Networks, M&A people all agree, the region needs more... Digital Brand Creative Analytics Social Mobile Digital B2B
  20. 20. I spokeresponsibility for Europe to 5 client contacts with digital
  21. 21. “Agency expertise in digital across Europe is enormously varied. We are looking for the right agency partners in the region every day in the but there are still large inequalities have speed of innovation meaning that basis.” to we work on a market by market
  22. 22. “Yes,&despite&the&procurement&challenges,&I&really like&to&hire&start8ups&if&the&people&are&great. If&the&capabilities&are&there&(and&often&evidenced in&former&roles)&then&there&are&big&advantages&to being&an&early&client.”
  23. 23. “While'a'network'agency'may'offer'some'initial reassurance,'we’ve'found'local'offices'to'be typically'weak.' We'are'always'open'to'working'with'local businesses,'in'fact'we'actively'encourage'it.”
  24. 24. “In$3$years,$I$haven’t$yet$met$a$quality$data$& analytics$agency$provider$outside$of$Western Europe$>$that$has$got$to$be$a$big$opportunity for$Central$and$Eastern$European$agencies going$forwards.”
  25. 25. “We$can’t$find$enough$Eastern$European agencies$that$are$strong$on$marketing strategy$and$understand$the$role$of$brands within$a$digitally$enabled$world.$ Production$is$simple$to$find,$ good$quality$advice$is$far$harder”
  26. 26. Major&Clients&in&Central&&&Eastern&Europe&are looking&for&specialist&digital&capability&right&now
  27. 27. Why$has$there$never$been$a$better$time?
  28. 28. Digital'world,models,change,the,operating,rules
  29. 29. Clients(are(more(open(minded. They’re(looking(for(new(approaches(
  30. 30. Clients(looking(for(new(ways(to(connect(with consumers...
  31. 31. OK,$clients$want$new$things,$but$ Why$is$hiring$a$start5up$or Independent$a$smart$move? Senior$founding$partners$working$on$your$business A$fresh$approach,$a$new$way$of$thinking Local$market$insight$and$expertise but$fundamentally,$it$goes$deeper...
  32. 32. vs
  33. 33. What%does%it%take%to%be%a%successful independent?
  34. 34. 1 4 3 2 3
  35. 35. What’s$it$like? The$lows$are$lower The$highs$are$higher
  36. 36. Why$do$it?
  37. 37. Nothing(beats(the(satisfaction( of(building(your(own(successful(business
  38. 38. Business making proper money ownership is your only shot at
  39. 39. It’s%the%only%way%and%the%only%time%you’ll% find%out%how%good%you%really%are.
  40. 40. Today’s famous agencies were built by people like this...
  41. 41. Tomorrow’s famous agencies will look very different: They’ll be digitally-powered, They’ll be virtual & physical, Their product will be far wider, Many will be run by women, They’ll be in Brazil, Indonesia, Romania, But someone’s got to start them...
  42. 42. Will it be you?

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