There’s never been a better time to start a digital marketing business by Martin Brooks @ ICEEfest 2013Presentation Transcript
There’s never been a better time
to start a digital marketing business
Martin Brooks, CEO
Hey! Agency-side people!
Hey! ever thought of starting your own agency?
Hello, Client-side people
Have you/would you hire an independent
digital agency to work on your brand?
There’s never start-up
better time to
why’s it important?
what are major clients are looking for in this region?
why is now good?
what are the benefits to clients?
what do you need to succeed?
what’s it like?
why do it?
UK Creative Agency of the Year 2002-2012
2010. Adam & Eve
2009. No winner
2013 Top UK agencies (by billings)
Global network Brands. Built on Individuals.
Passionate. Creatively driven. Purposeful.
Diverse. Skilled. Competitive.
17 out of 20 are network agencies
Please don’t misunderstand me...
The Life Blood
of our Industry
Networks, Talent, Clients & Economies all need a strong
In every region of the world
OK, & Easternabout
but what Europe?
Clients, Networks, M&A people all agree,
the region needs more...
I spokeresponsibility for Europe
to 5 client contacts with
“Agency expertise in digital across Europe is
We are looking for the right agency partners
in the region every day in the
but there are still large inequalities have
speed of innovation meaning that basis.” to
work on a market by market
Today’s famous agencies were built by people
Tomorrow’s famous agencies will look very
They’ll be digitally-powered,
They’ll be virtual & physical,
Their product will be far wider,
Many will be run by women,
They’ll be in Brazil, Indonesia, Romania,
But someone’s got to start them...