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Samsung case study by Laurentiu dumitrescu @ All Things Facebook

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  • 1. Samsung Note 2 “Manifest pentru creativitate”
  • 2. Brief-ul Lansarea Note 2 si comunicarea sloganului "Fii creativ" intr-un mod cat mai vizibil in Facebook; DIGITAL STAR (Leo Burnett Group) 2
  • 3. Idee Cum ar fi daca in loc sa comunicam mesajul nostru i-am face pe oameni sa il simta pe “propria piele” Cum am putea face asta? DIGITAL STAR (Leo Burnett Group) 3
  • 4. O aplicatie Facebook cu un final surprinzator: https://www.facebook.com/SamsungMobileR omania/app_404998272901975 DIGITAL STAR (Leo Burnett Group) 4
  • 5. DIGITAL STAR (Leo Burnett Group) 5 Rezultate prima etapa
  • 6. DIGITAL STAR (Leo Burnett Group) 6 ZERO investii in media
  • 7. DIGITAL STAR (Leo Burnett Group) 7 Un e-mail trimis intern in Grupul Leo Burnett
  • 8. DIGITAL STAR (Leo Burnett Group) 8 Primele reactii
  • 9. DIGITAL STAR (Leo Burnett Group) 9
  • 10. DIGITAL STAR (Leo Burnett Group) 10
  • 11. DIGITAL STAR (Leo Burnett Group) 11
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  • 17. DIGITAL STAR (Leo Burnett Group) 17
  • 18. DIGITAL STAR (Leo Burnett Group) 18
  • 19. DIGITAL STAR (Leo Burnett Group) 19 Reactii in diverse publicatii
  • 20. DIGITAL STAR (Leo Burnett Group) 20
  • 21. DIGITAL STAR (Leo Burnett Group) 21
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  • 23. DIGITAL STAR (Leo Burnett Group) 23
  • 24. DIGITAL STAR (Leo Burnett Group) 24
  • 25. Rezultate in cifre DIGITAL STAR (Leo Burnett Group) 25
  • 26. Dupa o saptamana de la lansarea aplicatiei DIGITAL STAR (Leo Burnett Group) 26
  • 27. peste 40.000utilizatori unici ai aplicatiei cu ZERO investii media (sursa Google Analytics) DIGITAL STAR (Leo Burnett Group) 27
  • 28. 4,32minute - media de folosire a aplicatiei (sursa Google Analytics) DIGITAL STAR (Leo Burnett Group) 28
  • 29. peste 200.000de vizitatori unici au vazut articolele si branding-ul Note 2 generat de aplicatia noastra, pana la finalul campaniei (sursa Gemius AdServer) DIGITAL STAR (Leo Burnett Group) 29
  • 30. Zeci de mii de oameni au simtit cum ar fi viata lor daca ar deveni mai creativi. DIGITAL STAR (Leo Burnett Group) 30
  • 31. DIGITAL STAR (Leo Burnett Group) 31 Social Media & Digital Solutions, not just services. facebook.com/digitalstar.ro