Samsung case study by Laurentiu dumitrescu @ All Things Facebook

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Samsung case study by Laurentiu dumitrescu @ All Things Facebook

  1. 1. Samsung Note 2 “Manifest pentru creativitate”
  2. 2. Brief-ul Lansarea Note 2 si comunicarea sloganului "Fii creativ" intr-un mod cat mai vizibil in Facebook; DIGITAL STAR (Leo Burnett Group) 2
  3. 3. Idee Cum ar fi daca in loc sa comunicam mesajul nostru i-am face pe oameni sa il simta pe “propria piele” Cum am putea face asta? DIGITAL STAR (Leo Burnett Group) 3
  4. 4. O aplicatie Facebook cu un final surprinzator: https://www.facebook.com/SamsungMobileR omania/app_404998272901975 DIGITAL STAR (Leo Burnett Group) 4
  5. 5. DIGITAL STAR (Leo Burnett Group) 5 Rezultate prima etapa
  6. 6. DIGITAL STAR (Leo Burnett Group) 6 ZERO investii in media
  7. 7. DIGITAL STAR (Leo Burnett Group) 7 Un e-mail trimis intern in Grupul Leo Burnett
  8. 8. DIGITAL STAR (Leo Burnett Group) 8 Primele reactii
  9. 9. DIGITAL STAR (Leo Burnett Group) 9
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  17. 17. DIGITAL STAR (Leo Burnett Group) 17
  18. 18. DIGITAL STAR (Leo Burnett Group) 18
  19. 19. DIGITAL STAR (Leo Burnett Group) 19 Reactii in diverse publicatii
  20. 20. DIGITAL STAR (Leo Burnett Group) 20
  21. 21. DIGITAL STAR (Leo Burnett Group) 21
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  24. 24. DIGITAL STAR (Leo Burnett Group) 24
  25. 25. Rezultate in cifre DIGITAL STAR (Leo Burnett Group) 25
  26. 26. Dupa o saptamana de la lansarea aplicatiei DIGITAL STAR (Leo Burnett Group) 26
  27. 27. peste 40.000utilizatori unici ai aplicatiei cu ZERO investii media (sursa Google Analytics) DIGITAL STAR (Leo Burnett Group) 27
  28. 28. 4,32minute - media de folosire a aplicatiei (sursa Google Analytics) DIGITAL STAR (Leo Burnett Group) 28
  29. 29. peste 200.000de vizitatori unici au vazut articolele si branding-ul Note 2 generat de aplicatia noastra, pana la finalul campaniei (sursa Gemius AdServer) DIGITAL STAR (Leo Burnett Group) 29
  30. 30. Zeci de mii de oameni au simtit cum ar fi viata lor daca ar deveni mai creativi. DIGITAL STAR (Leo Burnett Group) 30
  31. 31. DIGITAL STAR (Leo Burnett Group) 31 Social Media & Digital Solutions, not just services. facebook.com/digitalstar.ro

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