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 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
 Race in Prague for Staropramen  by Mugur Patrascu @ All Things Facebook
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Race in Prague for Staropramen by Mugur Patrascu @ All Things Facebook

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Transcript

  • 1. Facebook, mobile and Prague iLeo and Breeze Mobile, for Staropramen
  • 2. Facebook is the biggest communication budgets user on online, since 2011.
  • 3. From none to first in two years. And it’s not stopping. Yet.
  • 4. It changed the website and website interaction
  • 5. It changed the data base management
  • 6. It changed media
  • 7. It revolutionized content and virality
  • 8. It completely changed the interaction model from interruptive to continuous.
  • 9. Right now, consumers are glued to Facebook
  • 10. Facebook is THE PLATFORM of all platforms.
  • 11. Romania, Q1 - 2013
  • 12. Mobile is storming all other devices
  • 13. Global shipments
  • 14. Mobile is empowering consumers
  • 15. Is changing business models
  • 16. Is THE DEVICE of all platforms
  • 17. We do believe that in the near future, the mobile will drive Facebook engagement and they will work together in order to involve people in brand dialogue
  • 18. This is an example of how Facebook and mobile can work together
  • 19. Staropramen is Prague The number one Prague beer  in the world
  • 20. Our objective: to sell Prague Engage people in a Prague experience
  • 21. Amazing Race on the streets of Prague
  • 22. Two teams of bloggers 18 hidden treasures on the streets of Prague Three days to find them
  • 23. A facebook app: – Displaying the treasures – Plotting the teams on the map – Messenger and photos A mobile app – Plotting the teams on the map
  • 24. Twitter: @muggur mugur.patrascu@ileo.ro

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