• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Love in the end - OgilvyOne Athens - Lisbon by Cristos Latos @ICEEfest 2013
 

Love in the end - OgilvyOne Athens - Lisbon by Cristos Latos @ICEEfest 2013

on

  • 521 views

 

Statistics

Views

Total Views
521
Views on SlideShare
460
Embed Views
61

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 61

http://www.iceefest.com 61

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Love in the end - OgilvyOne Athens - Lisbon by Cristos Latos @ICEEfest 2013 Love in the end - OgilvyOne Athens - Lisbon by Cristos Latos @ICEEfest 2013 Presentation Transcript

    • LACTA “LOVE IN THE END” Christos Latos, General Manager, OgilvyOne Athens
    • On Valentine’s day 2013, these movies were playing in Greece... 2 1.6 1.2 0.8 0.4 0 0.4 2 1.6 1.2 0.8 0.4
    • The biggest opening night for a Greek movie in the last 5 years! 0.8 0.6 0.4 0.2 0 Love in the end A good day to die hard Les Miserables Silver Linings Playbook Lincoln Argo 0.2 0.8 0.6 0.4 0 good Argo Lincoln Silver the to die Les Linings Playbook A.2 Miserables Love in day end hard Opening night ticket share
    • The “Love in the end” case How to make see and competethat audiences would pay to a branded film with Hollywood at the box office!
    • Find the kind of movie your brand’s target audience wants to see
    • Integrate your brand message into the movie theme
    • Invite you loyal customers to participate in its creation! We collected 2.000 stories of unfulfilled love...
    • “On Valentine’s day, three real stories of unfulfilled love, will receive the happy end they never had!”
    • How do you compete with Hollywood?
    • Take advantage of Social Media and online video 17% of the Greek Internet Population saw our 20 minute online teaser
    • Make your brand campaign work as a movie campaign TV ad Online short Movie
    • Use every available medium Lacta packaging CD single
    • Greek yearly Box-office 2013 Rank Movie Title Distributor Gross 1 Argo WB $1,439,932 2 Django Unchained Sony $1,374,091 3 Love in the end Odeon $1,033,489 As of May 2013. Box-Office Mojo & Internal Data
    • - Find the movie your brand’s audience wants to see Use your brand’s assets to make it a “must see” film
    • Thank You! Contact: christos.latos@ogilvy.com