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Love in the end - OgilvyOne Athens - Lisbon by Cristos Latos @ICEEfest 2013
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Love in the end - OgilvyOne Athens - Lisbon by Cristos Latos @ICEEfest 2013

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Love in the end - OgilvyOne Athens - Lisbon by Cristos Latos @ICEEfest 2013 Love in the end - OgilvyOne Athens - Lisbon by Cristos Latos @ICEEfest 2013 Presentation Transcript

  • LACTA “LOVE IN THE END” Christos Latos, General Manager, OgilvyOne Athens
  • On Valentine’s day 2013, these movies were playing in Greece... 2 1.6 1.2 0.8 0.4 0 0.4 2 1.6 1.2 0.8 0.4
  • The biggest opening night for a Greek movie in the last 5 years! 0.8 0.6 0.4 0.2 0 Love in the end A good day to die hard Les Miserables Silver Linings Playbook Lincoln Argo 0.2 0.8 0.6 0.4 0 good Argo Lincoln Silver the to die Les Linings Playbook A.2 Miserables Love in day end hard Opening night ticket share
  • The “Love in the end” case How to make see and competethat audiences would pay to a branded film with Hollywood at the box office!
  • Find the kind of movie your brand’s target audience wants to see
  • Integrate your brand message into the movie theme
  • Invite you loyal customers to participate in its creation! We collected 2.000 stories of unfulfilled love...
  • “On Valentine’s day, three real stories of unfulfilled love, will receive the happy end they never had!”
  • How do you compete with Hollywood?
  • Take advantage of Social Media and online video 17% of the Greek Internet Population saw our 20 minute online teaser
  • Make your brand campaign work as a movie campaign TV ad Online short Movie
  • Use every available medium Lacta packaging CD single
  • Greek yearly Box-office 2013 Rank Movie Title Distributor Gross 1 Argo WB $1,439,932 2 Django Unchained Sony $1,374,091 3 Love in the end Odeon $1,033,489 As of May 2013. Box-Office Mojo & Internal Data
  • - Find the movie your brand’s audience wants to see Use your brand’s assets to make it a “must see” film
  • Thank You! Contact: christos.latos@ogilvy.com