Janos Szilardi
VP of Digital Media
janos.szilardi@hbo.eu

Text

Tablet

iOS, Android

PC

Windows, Apple

Mobile

iOS, And...
15 countries in Europe

Monday, June 3, 13
IT’S

THIS IS A STORY ABOUT
PERPETUAL EVOLUTION, AND
BOUNDARIES JUST WAITING TO
BE BROKEN.

Monday, June 3, 13
IT’S

THIS IS OUR
TRUE STORY.
Monday, June 3, 13
IT’S

OUR BRAND PROMISE:
TO CREATE A WORLD
THAT CONSTANTLY
REDEFINES
EXPECTATIONS
Monday, June 3, 13
IT’S

in a way that is...

Authentic
Choosing substance over
style
Monday, June 3, 13
in a way that is...

IT’S

Brave
Always willing to take risks

Monday, June 3, 13
IT’S

in a way that is...

Thought Provoking
Challenging accepted beliefs

Monday, June 3, 13
IT’S

in a way that is...

Witty
Humor with insight

Monday, June 3, 13
in a way that is...

IT’S

Bold
Constantly exploring new
territories

Monday, June 3, 13
IT’S

in a way that is...

Passionate
Refusing to compromise

Monday, June 3, 13
IT’S

YOU CAN SEE IT IN THE
PRODUCTS WE CREATE

CHOICE
First to expand offerings
via multiplexing

Monday, June 3, 13
IT’S

YOU CAN SEE IT IN THE
PRODUCTS WE CREATE

CONTROL
First deployment of a
premium SVOD
enhancement in Europe

Monday, ...
CHOICE+CONTROL+CONVENIENCE

Monday, June 3, 13
• HBO	
  GO	
  Emo)onal	
  spot

Monday, June 3, 13
Facts
Developed, deployed, operated
by HBO Europe.
1500+ hours of content
12 countries in Europe
1 country in Asia (Hong K...
HBO GO AS A STRATEGIC TOOL FOR
ENHANCING THE BRAND EXPERIENCE
 

- The extension of brand experience to
platforms, of whic...
• HBO	
  GO	
  v3	
  spot

Monday, June 3, 13
Monday, June 3, 13
• i	
  love	
  HBO	
  GO	
  spot

Monday, June 3, 13
Henry Ford said:

“If you had asked customers
what they really want,
they would have said a faster horse”

Monday, June 3,...
Receipt of Realization

SkunkWorks
an isolated group of
talented artists and brilliant
engineers
with

- high degree of au...
• hbo	
  go	
  born	
  movie

Monday, June 3, 13
the 4th generation
Monday, June 3, 13
• hbo	
  go	
  v4	
  spot

Monday, June 3, 13
vouchers
30 days access
to the Romanian HBO GO service
www.hbogo.ro
- iOS apps available in Romanian
AppStore
- Android ap...
Thank You!

Monday, June 3, 13
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Take your favorite stories with you - an innovation driven by emotions

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Take your favorite stories with you - an innovation driven by emotions

  1. 1. Janos Szilardi VP of Digital Media janos.szilardi@hbo.eu Text Tablet iOS, Android PC Windows, Apple Mobile iOS, Android, WP7 Enjoy instant and unlimited access to every episode of every season of the best HBO shows Monday, June 3, 13 Smart TV Samsung, LG
  2. 2. 15 countries in Europe Monday, June 3, 13
  3. 3. IT’S THIS IS A STORY ABOUT PERPETUAL EVOLUTION, AND BOUNDARIES JUST WAITING TO BE BROKEN. Monday, June 3, 13
  4. 4. IT’S THIS IS OUR TRUE STORY. Monday, June 3, 13
  5. 5. IT’S OUR BRAND PROMISE: TO CREATE A WORLD THAT CONSTANTLY REDEFINES EXPECTATIONS Monday, June 3, 13
  6. 6. IT’S in a way that is... Authentic Choosing substance over style Monday, June 3, 13
  7. 7. in a way that is... IT’S Brave Always willing to take risks Monday, June 3, 13
  8. 8. IT’S in a way that is... Thought Provoking Challenging accepted beliefs Monday, June 3, 13
  9. 9. IT’S in a way that is... Witty Humor with insight Monday, June 3, 13
  10. 10. in a way that is... IT’S Bold Constantly exploring new territories Monday, June 3, 13
  11. 11. IT’S in a way that is... Passionate Refusing to compromise Monday, June 3, 13
  12. 12. IT’S YOU CAN SEE IT IN THE PRODUCTS WE CREATE CHOICE First to expand offerings via multiplexing Monday, June 3, 13
  13. 13. IT’S YOU CAN SEE IT IN THE PRODUCTS WE CREATE CONTROL First deployment of a premium SVOD enhancement in Europe Monday, June 3, 13
  14. 14. CHOICE+CONTROL+CONVENIENCE Monday, June 3, 13
  15. 15. • HBO  GO  Emo)onal  spot Monday, June 3, 13
  16. 16. Facts Developed, deployed, operated by HBO Europe. 1500+ hours of content 12 countries in Europe 1 country in Asia (Hong Kong) 11 languages over 50 affiliates on Windows, Mac, iOS, AirPlay, Android, Windows Phone, LG TV, STB Monday, June 3, 13
  17. 17. HBO GO AS A STRATEGIC TOOL FOR ENHANCING THE BRAND EXPERIENCE   - The extension of brand experience to platforms, of which usage is a worldwide trend (TV everywhere, anytime) - It is one more step into our brand experience from content prospective: more and exclusive content vs. linear channel - It gives the opportunity to fans to bond to shows anytime Monday, June 3, 13
  18. 18. • HBO  GO  v3  spot Monday, June 3, 13
  19. 19. Monday, June 3, 13
  20. 20. • i  love  HBO  GO  spot Monday, June 3, 13
  21. 21. Henry Ford said: “If you had asked customers what they really want, they would have said a faster horse” Monday, June 3, 13
  22. 22. Receipt of Realization SkunkWorks an isolated group of talented artists and brilliant engineers with - high degree of autonomy - unhampered by bureaucracy - tasked working on advanced projects Monday, June 3, 13
  23. 23. • hbo  go  born  movie Monday, June 3, 13
  24. 24. the 4th generation Monday, June 3, 13
  25. 25. • hbo  go  v4  spot Monday, June 3, 13
  26. 26. vouchers 30 days access to the Romanian HBO GO service www.hbogo.ro - iOS apps available in Romanian AppStore - Android apps available in GooglePlay Monday, June 3, 13
  27. 27. Thank You! Monday, June 3, 13

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