α
Beyond Z:

Digital
Darwinism &

α Consumers
of Tomorrow

Presented By:

Nancy Nemes
CMO Consumer & Digital
Marketing
How to succeed
Consistent experience across devices
Lead to change

For success in
digital age, we need
to help young kids
lead the way.

1.5 Bn

people in the
world are usin...
We will
need to
create
waves.

Build a bridge between
Gen Z and Gen α.

Be good
ancestors.
Central and Eastern Europe
What is Generation Alpha expecting from Technology by Nancy Nemes @ ICEEFEST 2013
What is Generation Alpha expecting from Technology by Nancy Nemes @ ICEEFEST 2013
What is Generation Alpha expecting from Technology by Nancy Nemes @ ICEEFEST 2013
What is Generation Alpha expecting from Technology by Nancy Nemes @ ICEEFEST 2013
What is Generation Alpha expecting from Technology by Nancy Nemes @ ICEEFEST 2013
What is Generation Alpha expecting from Technology by Nancy Nemes @ ICEEFEST 2013
What is Generation Alpha expecting from Technology by Nancy Nemes @ ICEEFEST 2013
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What is Generation Alpha expecting from Technology by Nancy Nemes @ ICEEFEST 2013

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  • 2:48 End: kids Portugal video http://www.youtube.com/watch?v=_ODFvy1mjoY
  • What is Generation Alpha expecting from Technology by Nancy Nemes @ ICEEFEST 2013

    1. 1. α Beyond Z: Digital Darwinism & α Consumers of Tomorrow Presented By: Nancy Nemes CMO Consumer & Digital Marketing
    2. 2. How to succeed Consistent experience across devices
    3. 3. Lead to change For success in digital age, we need to help young kids lead the way. 1.5 Bn people in the world are using Windows today. Touch has strong momentum.
    4. 4. We will need to create waves. Build a bridge between Gen Z and Gen α. Be good ancestors.
    5. 5. Central and Eastern Europe

    ×