THE FUTURE IS NOW
Of Skype, Ads in Apps
and Other Online Trends
Bela Papp, Microsoft
What the DIGITAL consumers want

T
echnology delivers.
Everyone’s a
Storyteller
Contextual
World

The New Face of Fun

Screens
Disappear
Advertising has always
been storytelling
Today’s, and tomorrow’s,
digital landscape
provides a unique way
to tell this sto...
Multi Screen Story Telling
A multi-screen strategy, reaching consumers across media touchpoints

Virtual art exhibition, o...
Multi Screen Story Telling
Social Story Telling
Social Story Telling

TRUST !

Users are more likely to find advertising trustworthy and relevant on ...
Funware
Fun for Brands

“41% Said they would “Definitely
Consider” Nissan for their next
purchase or lease after seeing ad
in app....
A question for you…
How many contacts do you have on Facebook
1. 0-100
2. 100-200
3. 200-300
4. 300-400
5. More than 500
A question for you…
How many contacts do you have on Skype?
1. Less than 10
2. 10 – 15
3. 15-20
4. More than 20
Skype users speak
for more than 2
Billion minutes.
All throughout the day
evening

morning

Chat

Facebook Feed

Video Calling

Audio Calling

late afternoon

afternoon

Scr...
For frequent, long conversations

Half of Skype sessions
last more than 30min2

Over half use Skype

twice a week
or more1...
Skype Loves Brands
Masthead
Conversation

Mobile
Homepage
Premium Brand Opportunity
Only one ad in vision at any one time
...
Apps are BIG…

And are
Getting
Bigger
Largest Potential Market for Apps
Worldwide

Units Since Launch of Windows 7 as of March 2012, IDC
Windows 8 Ads in Apps
VĂ MULȚUMESC
THANK YOU
Future is now by Bela. E. Papp @ ICEEfest 2013
Future is now by Bela. E. Papp @ ICEEfest 2013
Future is now by Bela. E. Papp @ ICEEfest 2013
Future is now by Bela. E. Papp @ ICEEfest 2013
Future is now by Bela. E. Papp @ ICEEfest 2013
Upcoming SlideShare
Loading in …5
×

Future is now by Bela. E. Papp @ ICEEfest 2013

249
-1

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
249
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Future is now by Bela. E. Papp @ ICEEfest 2013

  1. 1. THE FUTURE IS NOW Of Skype, Ads in Apps and Other Online Trends Bela Papp, Microsoft
  2. 2. What the DIGITAL consumers want T echnology delivers.
  3. 3. Everyone’s a Storyteller Contextual World The New Face of Fun Screens Disappear
  4. 4. Advertising has always been storytelling Today’s, and tomorrow’s, digital landscape provides a unique way to tell this story But to do so, brands have to understand consumers, technology, and the underlying trends
  5. 5. Multi Screen Story Telling A multi-screen strategy, reaching consumers across media touchpoints Virtual art exhibition, open to all, built using Deep Zoom and inspired by Infiniti’s ‘Perfect line is a curve’ aesthetic Live mosaic of images hosted online and available in a bespoke version through Xbox Live dashboard Homepage and Car channel takeovers drive traffic Mobile campaign targeting smartphones with video, bing maps integration, click-to-call test drive bookings
  6. 6. Multi Screen Story Telling
  7. 7. Social Story Telling Social Story Telling TRUST ! Users are more likely to find advertising trustworthy and relevant on Skype compared to Facebook, website banners ads and YouTube video ads.**
  8. 8. Funware
  9. 9. Fun for Brands “41% Said they would “Definitely Consider” Nissan for their next purchase or lease after seeing ad in app. Consumers were subsequently more likely to describe Nissan as high quality, powerful, exciting and modern.”
  10. 10. A question for you… How many contacts do you have on Facebook 1. 0-100 2. 100-200 3. 200-300 4. 300-400 5. More than 500
  11. 11. A question for you… How many contacts do you have on Skype? 1. Less than 10 2. 10 – 15 3. 15-20 4. More than 20
  12. 12. Skype users speak for more than 2 Billion minutes.
  13. 13. All throughout the day evening morning Chat Facebook Feed Video Calling Audio Calling late afternoon afternoon Screen Sharing
  14. 14. For frequent, long conversations Half of Skype sessions last more than 30min2 Over half use Skype twice a week or more1 Source: 1. comScore Marketing Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft Users feel Skype is a more personal experience than Facebook or Twitter2
  15. 15. Skype Loves Brands Masthead Conversation Mobile Homepage Premium Brand Opportunity Only one ad in vision at any one time Rich media-capable Reaching potential clients in 1:1 communication mode Low MSN Duplication
  16. 16. Apps are BIG… And are Getting Bigger
  17. 17. Largest Potential Market for Apps Worldwide Units Since Launch of Windows 7 as of March 2012, IDC
  18. 18. Windows 8 Ads in Apps
  19. 19. VĂ MULȚUMESC THANK YOU

×