Evolve the species mobile by Tom Eslinger @ ICEEfest 2013

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Evolve the species mobile by Tom Eslinger @ ICEEfest 2013

  1. 1. MOBILE X ADVERTISING EVOLVE THE SPECIES ICEE / BUCHAREST ROMANIA / JUNE 7 2013
  2. 2. From Fixed Line To Freedom Websites Online Ads Social Networks + Tools Games Mobile Terms Myspace, Bebo,widgets, applications, instant messaging, Facebook, Twitter, Tumblr, Pinterest, hook-up apps, social gaming, G+ Terms Experiential Terms Terms Terms Terms websites mini or microsites content partnership syndication Banners Expandables Eyeblaster Page-takeovers Streaming banners Overlays Online games ARG (alternate reality games) Mobile games Treasure Hunts one + screen Fixed environment / fixed interaction points many + screens SMS, MMS, mobisode, GPS, Java, Symbian, Flash Lite, application, QR Codes, augmented reality, apps, HTML5, mobile sites Live events, Projections, touchscreens, proximity tools, holograms, interactive sensors, brain-activity interaction many + screens + environment Movable environment / movable interaction points
  3. 3. UTILITY PERSONAL WHY IS THIS MOST EXCITING TIME TO BE CREATING STUFF?
  4. 4. WE ARE SURROUNDED BY HIGH SPEED CONNECTIONS WE CARRY AND INTERACT WITH SOPHISTICATE D SENSORS WE HAVE HIGH DEFINITION STILL AND VIDEO CAMERAS WE ARE CONSTANTLY SHARING WITH FRIENDS
  5. 5. WHAT THESE IDEAS HAVE IN COMMON SHARABLE + UTILITY + PORTABLE + PERSONAL CONTEXT + INSIGHT POWER THE BEST IDEAS
  6. 6. LET’S EXPLORE MY FAVOURITE AWARD-WINNING IDEAS INTERACTIVE PROJECTIONS ENHANCED + LOCATION GAMING INTERACTIVE SENSORS OBJECT + DEVICE INTERACTION NON-PHYSICAL INTERACTION
  7. 7. THE PAST RUBBISH FILM FESTIVAL VIDEO + SOCIAL
  8. 8. MOBILE + GAMING MEATPACK SHOE STORE HIJACK!!
  9. 9. MOBILE + GAMING LEGO LIFE OF GEORGE PRODUCT / MOBILE INTERACTIVE EXPERIENCE
  10. 10. MOBILE + GAMING TOYOTA JAPAN | TOYTOYOTA BACKSEAT DRIVER GOLD CANNES MOBILE LIONS
  11. 11. MOBILE + GAMING LEXUS TORI 500 + SPORTS ILLUSTRATED MOBILE RACING GAME
  12. 12. MOBILE + GAMING BAND-AID AUGMENTED REALITY PRODUCT + MOBILE INTERACTIVE CONTENT
  13. 13. MOBILE PAIN SQUAD CONTENT + GAMING EXPERIENCE
  14. 14. MOBILE E-MART SHADOW COUPONS QR-CODE ACTIVATION
  15. 15. MOBILE CHANNEL 4 STREET TAG GRAFFITI LOCATION-BASED AUGMENTED REALITY
  16. 16. OBJECT + DEVICE INTERACTION DISNEY APPMATES TABLET & OBJECT INTERACTIVE GAME
  17. 17. ONLINE CONTENT SNAPDRAGON: AROUND THE WORLD ON ONE CHARGE ONLINE CONTENT
  18. 18. MOBILE + SOCIAL + EXPERIENTIAL TREE SYMPHONY: FRIENDS OF THE EARTH GERMANY SOCIAL + MOBILE + EXPERIENTIAL
  19. 19. MOBILE + SOCIAL + EXPERIENTIAL EX-SMOKERS ARE UNSTOPPABLE CAMPAIGN MOBILE + SOCIAL + EXPERIENTIAL
  20. 20. MOBILE + SOCIAL GILLETTE VENUS RAZORS TWEET THE WEATHER
  21. 21. MOBILE + SOCIAL + GAME LUCKY CHARMS CEREAL CHASE FOR THE CHARMS
  22. 22. SOCIAL + MOBILE + GAME DOMINO’S PIZZA HERO MOBILE GAME
  23. 23. MOBILE + SOCIAL NEW BALANCE RUNNING URBAN DASH
  24. 24. SOCIAL + MOBILE HONDA LINK MOBILE APPLICATION
  25. 25. GAMING + SOCIAL KRAFT DINNER, NOT ART GAME
  26. 26. OBJECT + DEVICE INTERACTION DISNEY SIDE-BY-SIDE MOBILE INTERACTIVE PROJECTION SYSTEMS
  27. 27. FUTURE OF ADVERTISING DISNEY RESEARCH TOUCH´E ENHANCED TOUCH INTERACTION
  28. 28. HOW DO I START MAKNG THIS STUFF
  29. 29. NEEDS ANALYSIS BUSINESS OBJECTIVES PERFORMANCE + REPORTING USER EXPERIENCE TECHNICAL + DEVELOPMENT INTERACTION DESIGN CONTEXT PLANNING SOCIAL LISTENING CONTENT ARCHITECTURE PAID MEDIA UPDATES + MAINTENANCE OH, ALMOST FORGOT…WHY ?
  30. 30. NEEDS ANALYSIS PERFORMANCE + REPORTING CONTENT ARCHITECTURE CONTEXT PLANNING BUSINESS OBJECTIVES INTERACTION DESIGN USER EXPERIENCE PAID MEDIA TECHNICAL + DEVELOPMENT UPDATES + MAINTENANCE SOCIAL LISTENING WHY?
  31. 31. Getting To Great Mobile Creative LISTEN TO (AND USE) CONSUMER INSIGHTS HAVE AN IDEA THAT IS TRULY MOBILE KEEP THE CUSTOMER AT THE CENTRE OF THE EXPERIENCE MAKE IT PERSONAL, PORTABLE AND POTENT KEEP IT SIMPLE!
  32. 32. Thank You!! @tomeslinger @tomeslinger @tomeslinger tomeslinger.com My weekly Tom’s Ten list of cool stuff

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