MOBILE X ADVERTISING EVOLVE THE
SPECIES
ICEE / BUCHAREST ROMANIA / JUNE 7 2013
From Fixed Line To Freedom
Websites

Online Ads

Social Networks +
Tools

Games

Mobile

Terms
Myspace,
Bebo,widgets,
appl...
UTILITY
PERSONAL
WHY IS THIS MOST EXCITING TIME TO
BE

CREATING
STUFF?
WE ARE
SURROUNDED
BY HIGH
SPEED
CONNECTIONS

WE CARRY AND
INTERACT WITH
SOPHISTICATE
D SENSORS

WE HAVE HIGH
DEFINITION
ST...
WHAT THESE IDEAS HAVE IN
COMMON
SHARABLE

+

UTILITY

+

PORTABLE

+

PERSONAL

CONTEXT + INSIGHT POWER THE BEST IDEAS
LET’S EXPLORE MY FAVOURITE
AWARD-WINNING IDEAS

INTERACTIVE PROJECTIONS
ENHANCED + LOCATION GAMING
INTERACTIVE SENSORS
OBJ...
THE PAST

RUBBISH FILM FESTIVAL
VIDEO + SOCIAL
MOBILE + GAMING

MEATPACK SHOE STORE
HIJACK!!
MOBILE + GAMING

LEGO LIFE OF GEORGE
PRODUCT / MOBILE INTERACTIVE EXPERIENCE
MOBILE + GAMING

TOYOTA JAPAN | TOYTOYOTA BACKSEAT DRIVER
GOLD CANNES MOBILE LIONS
MOBILE + GAMING

LEXUS TORI 500 + SPORTS ILLUSTRATED
MOBILE RACING GAME
MOBILE + GAMING

BAND-AID AUGMENTED REALITY
PRODUCT + MOBILE INTERACTIVE CONTENT
MOBILE

PAIN SQUAD
CONTENT + GAMING EXPERIENCE
MOBILE

E-MART SHADOW COUPONS
QR-CODE ACTIVATION
MOBILE

CHANNEL 4 STREET TAG GRAFFITI
LOCATION-BASED AUGMENTED REALITY
OBJECT + DEVICE
INTERACTION

DISNEY APPMATES
TABLET & OBJECT INTERACTIVE GAME
ONLINE CONTENT

SNAPDRAGON: AROUND THE WORLD ON ONE CHARGE
ONLINE CONTENT
MOBILE + SOCIAL + EXPERIENTIAL

TREE SYMPHONY: FRIENDS OF THE EARTH GERMANY
SOCIAL + MOBILE + EXPERIENTIAL
MOBILE + SOCIAL + EXPERIENTIAL

EX-SMOKERS ARE UNSTOPPABLE CAMPAIGN
MOBILE + SOCIAL + EXPERIENTIAL
MOBILE + SOCIAL

GILLETTE VENUS RAZORS
TWEET THE WEATHER
MOBILE + SOCIAL + GAME

LUCKY CHARMS CEREAL
CHASE FOR THE CHARMS
SOCIAL + MOBILE + GAME

DOMINO’S
PIZZA HERO MOBILE GAME
MOBILE + SOCIAL

NEW BALANCE RUNNING
URBAN DASH
SOCIAL + MOBILE

HONDA
LINK MOBILE APPLICATION
GAMING + SOCIAL

KRAFT
DINNER, NOT ART GAME
OBJECT + DEVICE
INTERACTION

DISNEY SIDE-BY-SIDE
MOBILE INTERACTIVE PROJECTION SYSTEMS
FUTURE OF
ADVERTISING

DISNEY RESEARCH
TOUCH´E ENHANCED TOUCH INTERACTION
HOW DO I START MAKNG
THIS

STUFF
NEEDS
ANALYSIS

BUSINESS
OBJECTIVES

PERFORMANCE
+ REPORTING

USER
EXPERIENCE

TECHNICAL +
DEVELOPMENT

INTERACTION
DESIGN...
NEEDS
ANALYSIS

PERFORMANCE +
REPORTING

CONTENT
ARCHITECTURE

CONTEXT
PLANNING

BUSINESS
OBJECTIVES

INTERACTION
DESIGN

...
Getting To Great Mobile Creative
LISTEN TO (AND USE) CONSUMER
INSIGHTS
HAVE AN IDEA THAT IS TRULY
MOBILE
KEEP THE CUSTOMER...
Thank You!!

@tomeslinger

@tomeslinger

@tomeslinger

tomeslinger.com
My weekly Tom’s Ten list of cool stuff
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
Evolve the species mobile by Tom Eslinger @ ICEEfest 2013
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Evolve the species mobile by Tom Eslinger @ ICEEfest 2013

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Evolve the species mobile by Tom Eslinger @ ICEEfest 2013

  1. 1. MOBILE X ADVERTISING EVOLVE THE SPECIES ICEE / BUCHAREST ROMANIA / JUNE 7 2013
  2. 2. From Fixed Line To Freedom Websites Online Ads Social Networks + Tools Games Mobile Terms Myspace, Bebo,widgets, applications, instant messaging, Facebook, Twitter, Tumblr, Pinterest, hook-up apps, social gaming, G+ Terms Experiential Terms Terms Terms Terms websites mini or microsites content partnership syndication Banners Expandables Eyeblaster Page-takeovers Streaming banners Overlays Online games ARG (alternate reality games) Mobile games Treasure Hunts one + screen Fixed environment / fixed interaction points many + screens SMS, MMS, mobisode, GPS, Java, Symbian, Flash Lite, application, QR Codes, augmented reality, apps, HTML5, mobile sites Live events, Projections, touchscreens, proximity tools, holograms, interactive sensors, brain-activity interaction many + screens + environment Movable environment / movable interaction points
  3. 3. UTILITY PERSONAL WHY IS THIS MOST EXCITING TIME TO BE CREATING STUFF?
  4. 4. WE ARE SURROUNDED BY HIGH SPEED CONNECTIONS WE CARRY AND INTERACT WITH SOPHISTICATE D SENSORS WE HAVE HIGH DEFINITION STILL AND VIDEO CAMERAS WE ARE CONSTANTLY SHARING WITH FRIENDS
  5. 5. WHAT THESE IDEAS HAVE IN COMMON SHARABLE + UTILITY + PORTABLE + PERSONAL CONTEXT + INSIGHT POWER THE BEST IDEAS
  6. 6. LET’S EXPLORE MY FAVOURITE AWARD-WINNING IDEAS INTERACTIVE PROJECTIONS ENHANCED + LOCATION GAMING INTERACTIVE SENSORS OBJECT + DEVICE INTERACTION NON-PHYSICAL INTERACTION
  7. 7. THE PAST RUBBISH FILM FESTIVAL VIDEO + SOCIAL
  8. 8. MOBILE + GAMING MEATPACK SHOE STORE HIJACK!!
  9. 9. MOBILE + GAMING LEGO LIFE OF GEORGE PRODUCT / MOBILE INTERACTIVE EXPERIENCE
  10. 10. MOBILE + GAMING TOYOTA JAPAN | TOYTOYOTA BACKSEAT DRIVER GOLD CANNES MOBILE LIONS
  11. 11. MOBILE + GAMING LEXUS TORI 500 + SPORTS ILLUSTRATED MOBILE RACING GAME
  12. 12. MOBILE + GAMING BAND-AID AUGMENTED REALITY PRODUCT + MOBILE INTERACTIVE CONTENT
  13. 13. MOBILE PAIN SQUAD CONTENT + GAMING EXPERIENCE
  14. 14. MOBILE E-MART SHADOW COUPONS QR-CODE ACTIVATION
  15. 15. MOBILE CHANNEL 4 STREET TAG GRAFFITI LOCATION-BASED AUGMENTED REALITY
  16. 16. OBJECT + DEVICE INTERACTION DISNEY APPMATES TABLET & OBJECT INTERACTIVE GAME
  17. 17. ONLINE CONTENT SNAPDRAGON: AROUND THE WORLD ON ONE CHARGE ONLINE CONTENT
  18. 18. MOBILE + SOCIAL + EXPERIENTIAL TREE SYMPHONY: FRIENDS OF THE EARTH GERMANY SOCIAL + MOBILE + EXPERIENTIAL
  19. 19. MOBILE + SOCIAL + EXPERIENTIAL EX-SMOKERS ARE UNSTOPPABLE CAMPAIGN MOBILE + SOCIAL + EXPERIENTIAL
  20. 20. MOBILE + SOCIAL GILLETTE VENUS RAZORS TWEET THE WEATHER
  21. 21. MOBILE + SOCIAL + GAME LUCKY CHARMS CEREAL CHASE FOR THE CHARMS
  22. 22. SOCIAL + MOBILE + GAME DOMINO’S PIZZA HERO MOBILE GAME
  23. 23. MOBILE + SOCIAL NEW BALANCE RUNNING URBAN DASH
  24. 24. SOCIAL + MOBILE HONDA LINK MOBILE APPLICATION
  25. 25. GAMING + SOCIAL KRAFT DINNER, NOT ART GAME
  26. 26. OBJECT + DEVICE INTERACTION DISNEY SIDE-BY-SIDE MOBILE INTERACTIVE PROJECTION SYSTEMS
  27. 27. FUTURE OF ADVERTISING DISNEY RESEARCH TOUCH´E ENHANCED TOUCH INTERACTION
  28. 28. HOW DO I START MAKNG THIS STUFF
  29. 29. NEEDS ANALYSIS BUSINESS OBJECTIVES PERFORMANCE + REPORTING USER EXPERIENCE TECHNICAL + DEVELOPMENT INTERACTION DESIGN CONTEXT PLANNING SOCIAL LISTENING CONTENT ARCHITECTURE PAID MEDIA UPDATES + MAINTENANCE OH, ALMOST FORGOT…WHY ?
  30. 30. NEEDS ANALYSIS PERFORMANCE + REPORTING CONTENT ARCHITECTURE CONTEXT PLANNING BUSINESS OBJECTIVES INTERACTION DESIGN USER EXPERIENCE PAID MEDIA TECHNICAL + DEVELOPMENT UPDATES + MAINTENANCE SOCIAL LISTENING WHY?
  31. 31. Getting To Great Mobile Creative LISTEN TO (AND USE) CONSUMER INSIGHTS HAVE AN IDEA THAT IS TRULY MOBILE KEEP THE CUSTOMER AT THE CENTRE OF THE EXPERIENCE MAKE IT PERSONAL, PORTABLE AND POTENT KEEP IT SIMPLE!
  32. 32. Thank You!! @tomeslinger @tomeslinger @tomeslinger tomeslinger.com My weekly Tom’s Ten list of cool stuff

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