Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
Building social curency by Geoffrey Handson at ICEEFEST 2013
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Building social curency by Geoffrey Handson at ICEEFEST 2013

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  • Chaos. Interactive. Too boring? Work from our agency.
  • Contagious ideas – liquid content. Why?
  • Contagious ideas – liquid content. Why?
  • 70% of what is said about a brand no longer is under control of that brand. 80% before, one-way communication.
  • Still be out of control, but try to influence what is being said. Make more liquid, more shareable content.!! Online film !! is important form of provoking conversation and debate.
  • No real script. No real storyboard. Not sure what will happen during stunt…
  • Can’t force people to tweet, share… Viral is a result. Can’t buy me love. Paid views: like with sex: only losers pay for it. GRP-thinking in a social world.
  • You can’t build on SC alone. You can ruin on SC alone.
  • People are not interested in advertising – sneak in!
  • carlsberg
  • Contagious ideas – liquid content. Why?
  • No real script. No real storyboard. Not sure what will happen during stunt…
  • Can’t force people to tweet, share… Viral is a result. Can’t buy me love. Paid views: like with sex: only losers pay for it. GRP-thinking in a social world.
  • Secret formula succes VS keys to failure
  • Povoke is not like ‘friendly ask to conversate’. Coke Zero “discomfort” = GOOD!Can’t provoke without negatives. FEBELFIN (DEBATE).
  • Relevancevs crazy for the sake of crazy. Conversations on wrong subject. 98% brand attribution on Carslberg.
  • Don’t let it be staged. Real people. Real emotions. Perfect orchestration.
  • Wow: what the hack was that? Did they really just do that?
  • Not build a brand on social currency alone. But can kill on SC alone.
  • Tntvoordeze slide
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