- 1 -
2013, June 6th
As a music streamer, the benefits of being ATAWAD
by
- 2 -
- 3 -
Deezer is definitely positioning as an ATAWAD player
Connected
music
devices
Desktop/
Laptop Phones
Tablets
Cars
TV ...
- 4 -
Being ATAWAD for a music streamer supports
acquisition, conversion and engagement
Multi-device presence allows to cr...
- 5 -
o Recruitment support
– In store strategy
– Mobile/Tablet:
– Android / iPhone… Increase from Top 10 to Top 3, and
ra...
- 6 -
Impact on conversion and engagement towards
subscriptions is particularly outstanding
Conversion
o 65% of paying Dee...
- 7 -
Deezer is particularly advanced on OEM Product
integration
New
New Soon
- 8 -
Since last week Deezer is available on BMW and mini
cars…
• Works with “BMW
Connected Drive” or
“Mini Connected Apps...
- 9 -
… with a really great user experience
- 10 -
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DEEZER by Clement Cezard at ICEEFEST 2013

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Transcript of "DEEZER by Clement Cezard at ICEEFEST 2013"

  1. 1. - 1 - 2013, June 6th As a music streamer, the benefits of being ATAWAD by
  2. 2. - 2 -
  3. 3. - 3 - Deezer is definitely positioning as an ATAWAD player Connected music devices Desktop/ Laptop Phones Tablets Cars TV &video game consoles
  4. 4. - 4 - Being ATAWAD for a music streamer supports acquisition, conversion and engagement Multi-device presence allows to create additional distribution mechanism in order to recruit new customers Following users any where any time on any device increases customer conversion and engagement
  5. 5. - 5 - o Recruitment support – In store strategy – Mobile/Tablet: – Android / iPhone… Increase from Top 10 to Top 3, and rating, multiple of X% the number of registers – PC: – Windows: PLV, promotion: =>increase of XXX% the number of DL o Engagement devices – Game station (X box):….. – Audio system: – Connected TV…..  Increase engagement more than recruitment Impact on new registers: Missing data
  6. 6. - 6 - Impact on conversion and engagement towards subscriptions is particularly outstanding Conversion o 65% of paying Deezer subscribers have activated at least 1 device o Activating a device during the trial multiplies conversion rate by 3 Usage o Web only: Web: X hours per month o Web + Mobile: XXX hours o 3 devices: XXX hours Missing data
  7. 7. - 7 - Deezer is particularly advanced on OEM Product integration New New Soon
  8. 8. - 8 - Since last week Deezer is available on BMW and mini cars… • Works with “BMW Connected Drive” or “Mini Connected Apps” • Simply connect your iPhone to your car and browse through the app with the iDrive Controller
  9. 9. - 9 - … with a really great user experience
  10. 10. - 10 -

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