confidential
Are the spectators the next
big thing in video games ?
2
Who we are
Small studio (20 people)
Mainly engineers 70%
French : arrogant, lazy, always on strike
but with good cheese ...
3
What we did
TrackMania online racing game
+18M users
UGC based game
4
Where we go
History : from 2D to 2.0
Geography : from niche to mass market
5
How we do
a Gaming Network
Powered by Players For Players
Accessiblity – Competition - Diversity
ManiaPlanet
The Gaming Network
Powered by players
for players
Creative Player
Design games
Growing Minority (0.01%)
Limitless time
UGC – UGA
Best friend but not a
source of revenue.
The Gaming Network
Powered by players
for players
Hardcore Player
Win games
Powerful Minority (1-5 %)
Long time
Like the competition
A picky regular client for a stable
bas...
The Gaming Network
Powered by players
for players
Casual Player
Play Fun Games
Big Majority (90%)
Little time
A Passers by
Needed : the main source of revenues
The more, the merrier
Nadeo
20
creators (create, share, communicate) –
1,000
Regular players – 100,000
Passers by – 10,000...
13
confidential
Are the spectators the next
big thing in video games ?
15
May be
Why are they watching
video games ?
16
It is all about creation and sharing
UGC & UGA
and the videogaming culture
Youtubers : #1 channel about videogames
3 on the Top 10.
PewDiePie: 8.5 M subs – 1.7 B views…
Ubisoft Channel : 535.000
17...
‹#›
UGA : the eSport
eSports are just like sports…
- rules for each game
- Each game has a unique culture
- all about communit...
The eSport is not new
More than 15 years – 1997
Considered as real sport in Korea
Is growing faster thanks to the streamin...
21
Some figures
2011- 2012
$7.8 million
2007
$1.3 million
Total US Competitive Event
Prize Payouts
+ 1 Million concurrent ...
22
Organizer
Publisher
Sponsor
Player
Caster
Media
23
Think Olympic Games Spirit not FIFA nor WWE
The PGM is a virtuoso
Enable streams increase (videos and castings)
We’re not ...
competition calendar & news
external links to competition websites, streams & sponsors
dedicated servers and LAN mode
open...
26
Designed for
Integrated SDK within the game
external links to competition websites, streams & sponsors
Propose them act...
confidential
Spectating mode
Stats for getting stories about players
Replays
Spaces for adding sponsors
CasterDesigned for
2828
confidential
free version for competitions
accessible gameplay
high skill cap
matchmaking
quickly become a competitor...
29
Designed for
free version for getting audience
12+
Spaces for communication
Customization
Sponsor
confidential
single point of view & clear information
made for great shoots & moves to look at
rules designed for drama
be...
‹#›
Thank you 
32
More info :
jerome@nadeo.com
http://www.linkedin.com/in/jeromechatelain
Upcoming SlideShare
Loading in …5
×

Are the spectators the next big thing in video games? by Jerome Châtelain at ICEEFEST 2013

234 views
197 views

Published on

Published in: Entertainment & Humor, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
234
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Are the spectators the next big thing in video games? by Jerome Châtelain at ICEEFEST 2013

  1. 1. confidential Are the spectators the next big thing in video games ?
  2. 2. 2 Who we are Small studio (20 people) Mainly engineers 70% French : arrogant, lazy, always on strike but with good cheese and wine
  3. 3. 3 What we did TrackMania online racing game +18M users UGC based game
  4. 4. 4 Where we go History : from 2D to 2.0 Geography : from niche to mass market
  5. 5. 5 How we do a Gaming Network Powered by Players For Players Accessiblity – Competition - Diversity ManiaPlanet
  6. 6. The Gaming Network Powered by players for players
  7. 7. Creative Player Design games Growing Minority (0.01%) Limitless time UGC – UGA Best friend but not a source of revenue.
  8. 8. The Gaming Network Powered by players for players
  9. 9. Hardcore Player Win games Powerful Minority (1-5 %) Long time Like the competition A picky regular client for a stable basic revenue.
  10. 10. The Gaming Network Powered by players for players
  11. 11. Casual Player Play Fun Games Big Majority (90%) Little time A Passers by Needed : the main source of revenues
  12. 12. The more, the merrier Nadeo 20 creators (create, share, communicate) – 1,000 Regular players – 100,000 Passers by – 10,000,000 And ?
  13. 13. 13
  14. 14. confidential Are the spectators the next big thing in video games ?
  15. 15. 15 May be
  16. 16. Why are they watching video games ? 16 It is all about creation and sharing UGC & UGA and the videogaming culture
  17. 17. Youtubers : #1 channel about videogames 3 on the Top 10. PewDiePie: 8.5 M subs – 1.7 B views… Ubisoft Channel : 535.000 17 UGC: Machinima
  18. 18. ‹#›
  19. 19. UGA : the eSport eSports are just like sports… - rules for each game - Each game has a unique culture - all about community and competition 19
  20. 20. The eSport is not new More than 15 years – 1997 Considered as real sport in Korea Is growing faster thanks to the streaming 20
  21. 21. 21 Some figures 2011- 2012 $7.8 million 2007 $1.3 million Total US Competitive Event Prize Payouts + 1 Million concurrent viewers for a final MLG’s esports events now attract more young male viewers than the Rose Bowl 25 M users watching 50 M hours/month
  22. 22. 22 Organizer Publisher Sponsor Player Caster Media
  23. 23. 23
  24. 24. Think Olympic Games Spirit not FIFA nor WWE The PGM is a virtuoso Enable streams increase (videos and castings) We’re not selling a 70euro game once a year (Movie BlockBuster). We’re selling 10/100/1000 hours of daily entertainment (Top TV channel). Combine bottom up approach (grassroot event with top down approach (marketing event) Ignite fires everywhere and have the wind blows stronger (not too strong) Our eSport Approach
  25. 25. competition calendar & news external links to competition websites, streams & sponsors dedicated servers and LAN mode open framework for external systems Designed for Organizer
  26. 26. 26 Designed for Integrated SDK within the game external links to competition websites, streams & sponsors Propose them activities for their users (tournament) Media
  27. 27. confidential Spectating mode Stats for getting stories about players Replays Spaces for adding sponsors CasterDesigned for
  28. 28. 2828 confidential free version for competitions accessible gameplay high skill cap matchmaking quickly become a competitor at your level underdogs can believe in winning balanced and no random elements for champions Designed for Player
  29. 29. 29 Designed for free version for getting audience 12+ Spaces for communication Customization Sponsor
  30. 30. confidential single point of view & clear information made for great shoots & moves to look at rules designed for drama better focus for champions stories official national & ww team ranking team linked to cities for wider audience reach 12+ Designed for Spectator
  31. 31. ‹#›
  32. 32. Thank you  32 More info : jerome@nadeo.com http://www.linkedin.com/in/jeromechatelain

×