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Are the spectators the next big thing in video games? by Jerome Châtelain at ICEEFEST 2013
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Are the spectators the next big thing in video games? by Jerome Châtelain at ICEEFEST 2013

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Are the spectators the next big thing in video games? by Jerome Châtelain at ICEEFEST 2013 Are the spectators the next big thing in video games? by Jerome Châtelain at ICEEFEST 2013 Presentation Transcript

  • confidential Are the spectators the next big thing in video games ?
  • 2 Who we are Small studio (20 people) Mainly engineers 70% French : arrogant, lazy, always on strike but with good cheese and wine
  • 3 What we did TrackMania online racing game +18M users UGC based game
  • 4 Where we go History : from 2D to 2.0 Geography : from niche to mass market
  • 5 How we do a Gaming Network Powered by Players For Players Accessiblity – Competition - Diversity ManiaPlanet
  • The Gaming Network Powered by players for players
  • Creative Player Design games Growing Minority (0.01%) Limitless time UGC – UGA Best friend but not a source of revenue.
  • The Gaming Network Powered by players for players
  • Hardcore Player Win games Powerful Minority (1-5 %) Long time Like the competition A picky regular client for a stable basic revenue.
  • The Gaming Network Powered by players for players
  • Casual Player Play Fun Games Big Majority (90%) Little time A Passers by Needed : the main source of revenues
  • The more, the merrier Nadeo 20 creators (create, share, communicate) – 1,000 Regular players – 100,000 Passers by – 10,000,000 And ?
  • 13
  • confidential Are the spectators the next big thing in video games ?
  • 15 May be
  • Why are they watching video games ? 16 It is all about creation and sharing UGC & UGA and the videogaming culture
  • Youtubers : #1 channel about videogames 3 on the Top 10. PewDiePie: 8.5 M subs – 1.7 B views… Ubisoft Channel : 535.000 17 UGC: Machinima
  • ‹#›
  • UGA : the eSport eSports are just like sports… - rules for each game - Each game has a unique culture - all about community and competition 19
  • The eSport is not new More than 15 years – 1997 Considered as real sport in Korea Is growing faster thanks to the streaming 20
  • 21 Some figures 2011- 2012 $7.8 million 2007 $1.3 million Total US Competitive Event Prize Payouts + 1 Million concurrent viewers for a final MLG’s esports events now attract more young male viewers than the Rose Bowl 25 M users watching 50 M hours/month
  • 22 Organizer Publisher Sponsor Player Caster Media
  • 23
  • Think Olympic Games Spirit not FIFA nor WWE The PGM is a virtuoso Enable streams increase (videos and castings) We’re not selling a 70euro game once a year (Movie BlockBuster). We’re selling 10/100/1000 hours of daily entertainment (Top TV channel). Combine bottom up approach (grassroot event with top down approach (marketing event) Ignite fires everywhere and have the wind blows stronger (not too strong) Our eSport Approach
  • competition calendar & news external links to competition websites, streams & sponsors dedicated servers and LAN mode open framework for external systems Designed for Organizer
  • 26 Designed for Integrated SDK within the game external links to competition websites, streams & sponsors Propose them activities for their users (tournament) Media
  • confidential Spectating mode Stats for getting stories about players Replays Spaces for adding sponsors CasterDesigned for
  • 2828 confidential free version for competitions accessible gameplay high skill cap matchmaking quickly become a competitor at your level underdogs can believe in winning balanced and no random elements for champions Designed for Player
  • 29 Designed for free version for getting audience 12+ Spaces for communication Customization Sponsor
  • confidential single point of view & clear information made for great shoots & moves to look at rules designed for drama better focus for champions stories official national & ww team ranking team linked to cities for wider audience reach 12+ Designed for Spectator
  • ‹#›
  • Thank you  32 More info : jerome@nadeo.com http://www.linkedin.com/in/jeromechatelain