10 tips to boost your effectiveness with
Outbound & Inbound Performance Marketing
Magda Maragkoudaki, ForestView
ICEEfest,...
Outbound Performance Marketing Tips
1. Research & KPIs First
2. No Single Channel Fits All

3. Performance Creative Is Dif...
Research…

Sandwich shop example
…& KPIs First

Sandwich shop example
No Single Channel Fits All

Sandwich shop example
Performance Creative Is Different

> TRY THEM

Sandwich shop example
Test, Test, Test

Sandwich shop example
Measure & Optimize

Sandwich shop example
Inbound Performance Marketing Tips
1.
2.
3.
4.

Be Responsive
Don’t Make Users Think
Share & Be Shared
Love Math
Be Responsive

Sandwich shop example
Don’t Make Users Think

Sandwich shop example
Share & Be Shared

Sandwich shop example
Love Math

Sandwich shop example
5+4=…

10
Sandwich shop example
5+4=…

Align Outbound &
Inbound Marketing

Sandwich shop example
5+4=…

Sandwich shop example
Takeaways
1.
2.
3.
4.
5.

Set The Right KPI
Customize Based On Channel & Audience
Dare To Test
Be Useful. Be Relevant
Meas...
Contact:

Financial Offer
magdam@forestview.eu
+30 210 8026036
gr.linkedin.com/in/magdamaragoudaki/
iceefest@forestview.eu...
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10 tips to boost effectiveness with outbound&inbound performance marketing

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10 tips to boost effectiveness with outbound&inbound performance marketing

  1. 1. 10 tips to boost your effectiveness with Outbound & Inbound Performance Marketing Magda Maragkoudaki, ForestView ICEEfest, Bucharest, June 6th 2013
  2. 2. Outbound Performance Marketing Tips 1. Research & KPIs First 2. No Single Channel Fits All 3. Performance Creative Is Different 4. Test, Test, Test 5. Measure & Optimize Sandwich shop example
  3. 3. Research… Sandwich shop example
  4. 4. …& KPIs First Sandwich shop example
  5. 5. No Single Channel Fits All Sandwich shop example
  6. 6. Performance Creative Is Different > TRY THEM Sandwich shop example
  7. 7. Test, Test, Test Sandwich shop example
  8. 8. Measure & Optimize Sandwich shop example
  9. 9. Inbound Performance Marketing Tips 1. 2. 3. 4. Be Responsive Don’t Make Users Think Share & Be Shared Love Math
  10. 10. Be Responsive Sandwich shop example
  11. 11. Don’t Make Users Think Sandwich shop example
  12. 12. Share & Be Shared Sandwich shop example
  13. 13. Love Math Sandwich shop example
  14. 14. 5+4=… 10 Sandwich shop example
  15. 15. 5+4=… Align Outbound & Inbound Marketing Sandwich shop example
  16. 16. 5+4=… Sandwich shop example
  17. 17. Takeaways 1. 2. 3. 4. 5. Set The Right KPI Customize Based On Channel & Audience Dare To Test Be Useful. Be Relevant Measure & Optimize
  18. 18. Contact: Financial Offer magdam@forestview.eu +30 210 8026036 gr.linkedin.com/in/magdamaragoudaki/ iceefest@forestview.eu slideshare.net/Forest_View See the forest for the tree!

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