PRESS RELEASE
2009-06-01
ICEBAR TOKYO OPENS 1ST JUNE IN GINZA Contact information:
Nami Sugimura
PRin CORPORATION, Inc.
Interior Crafted from 40 Tons of Arctic Ice from Sweden Telephone: 03 54698226
Presenting a Fantastic Natural Ice Blue World at the Heart of E-mail: info@prin-inc.co.jp
Tokyo’s Most Celebrated Entertainment Quarter, in Temperatures Teruki Kohno
of Minus 5° C/23 F. ICEBAR TOKYO BY ICEHOTEL
Telephone: 03 3863 4333
Fax: 03 3863 4334
Visitors to Sweden’s northern region of Lapland are already venturing into the
area known as the Artic Circle. For ICEBAR TOKYO, transported directly to
Ginza from this frozen realm is 40 tons of what is highly touted as the world’s
most exquisite natural ice, which is then crafted into a spectacular icy blue
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world designed to awe and inspire visitors to a truly special establishment.
www.icebartokyo.com
The new catchphrase coined in connection with ICEBAR TOKYO is “Twisted
Ice.” This concept underscores the mission of reaching beyond the mere positio-
ning of ice art indoors, in attempting to truly bring the intricate interior crea-
tions to life. In that sense, this Artic ice from Sweden is uniquely “twisted and Coolest drum solo ever video
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tweaked” to generate a distinctive sense of vitality and humor. What’s more, the
Where do ice glasses come
ICEBAR interior design will be renewed annually to reflect the freewheeling from video
imaginations and themes of the ICEHOTEL artistic team. http://bit.ly/17t4jm
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ICEHOTEL Architect Ake Larsson and Art Director Arne Bergh contributed
to the grand opening of the Ginza ICEBAR TOKYO with the guiding theme of
“Purity with a Twist.” As the very name suggests, their hopes are that guests will Google, Facebook, Twitter,
enjoy the cool and creative new works in a playful mood and relaxed spirit. LinkedIn, FriendFeed, Delicious
ICEHOTEL Director Agnetha Lund offered the following comments on this
proud occasion: “In bringing ICEBAR TOKYO to the Ginza, our vision is to View embedable versions of
this pressrelease or down-
nurture a delicate and sensitive design and ambiance amenable to the highly load via PDF on
discriminating customers of Japan, thereby raising the level of client satisfaction SlideShare.
to superb new heights. It is our sincere hope that our guests will interact with
the world of ice art springing from the imaginations of the artist and designer,
thereby embracing nostalgic images of the vitality and purity of their own spe-
cial childhood adventures and explorations.”
The entrance to ICEBAR TOKYO is the gateway to a spatial dimension both
fantastic and far removed from everyday life, with customers feeling as if they
have been beamed over to Sweden’s Lapland or Jukkasjaervi regions. The next
time you visit the Ginza, take the time to savor the extraordinary atmosphere
of this dynamic new realm of ice, art and leisure.
ABOUT ICEBAR BY ICEHOTEL
ICEHOTEL has been bringing ice bars to the world since 1994. In April 2009
a new bar concept saw the light of day as the world’s first ICEBAR BY ICEHO-
TEL opened in the Danish capital Copenhagen. No one can recreate a place
as unique as ICEHOTEL but visiting an ICEBAR BY ICEHOTEL will, for a
moment, teleport you to Jukkasjärvi in Swedish Lapland.