HOW INTERNATIONAL AGENCIES CAN GENERATE INCREMENTAL NEW BUSINESS IN THE WAKE OF LONDON 2012 by Ardi Kolah, ICCO Summit 2013
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

HOW INTERNATIONAL AGENCIES CAN GENERATE INCREMENTAL NEW BUSINESS IN THE WAKE OF LONDON 2012 by Ardi Kolah, ICCO Summit 2013

on

  • 1,596 views

Leading PR and marketing expert Ardi Kolah discusses the findings of his unique global report that identified opportunities for sports marketing and consultancy services to 2022. He recently advised ...

Leading PR and marketing expert Ardi Kolah discusses the findings of his unique global report that identified opportunities for sports marketing and consultancy services to 2022. He recently advised the Department for Business Innovation & Skills (BIS) and his recommendations have influenced the British Government’s growth strategy for business and professional services. Presented on 10 October 2013 at the ICCO Summit.

Statistics

Views

Total Views
1,596
Views on SlideShare
849
Embed Views
747

Actions

Likes
1
Downloads
24
Comments
0

3 Embeds 747

http://iccosummit.org 458
http://www.iccosummit.org 283
http://192.168.0.14 6

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

HOW INTERNATIONAL AGENCIES CAN GENERATE INCREMENTAL NEW BUSINESS IN THE WAKE OF LONDON 2012 by Ardi Kolah, ICCO Summit 2013 Presentation Transcript

  • 1. SUMMIT
  • 2. BRIEFING ON HOW INTERNATIONAL AGENCIES CAN GENERATE INCREMENTAL NEW BUSINESS IN THE WAKE OF LONDON 2012 Ardi Kolah LL.M FCIPR FCIM FRSA ICCO Summit 2013 Change or Perish: The Future of PR 10-11 October Paris, France www.guruinabottle.com Copyright©2013. All rights reserved.
  • 3. What this briefing will cover this afternoon 1. 2. 3. 4. 5. 6. 7. 8. Identifying the new business opportunities Explaining the timescales and bidding processes Reporting/estimating the budgets Highlighting the problems presented in specific markets Detailing the local business cultures Explaining when and where to seek joint-venture partners Analysing the competition Outlining the best approach to secure contracts in each market www.guruinabottle.com Copyright©2013. All rights reserved.
  • 4. Identifying new business opportunities over the next 10 years Sports marketing agencies and advisors includes, PR agencies, advertising agencies, marketing agencies, sponsorship agencies, management consultants, law firms, media rights advisors and accountants. Infrastructure, technology and logistics includes overlay specialists, architect firms, engineering companies, social media and digital technology specialists, hardware specialists for venue and stadium construction, TV production and technology companies. Marketing services providers includes facilities management, security, catering, hospitality, linguistic services, travel and transportation and ticketing companies. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 5. Experts consulted during the research phase Alaa Shadid, Grant Thornton; Andrew Bacchus, UK Trade & Industry; Andrew Hodson, Icon; Andy Westlake, Fast Track; Beth Garcia, Approach; Chris Satterthwaite, Chime Communications; Dennis Mills, Major Events International; David Haigh, Brand Finance; Duncan Hall, PKL; Eloy Mason, 4 global; Frank Saez, SMG-Insight/YouGov; Fiona Pelham, Sustainable Events; Gilbert van Kerckhove, Beijing Global Strategy Consulting; Jeremy Summers, Pitmans SK Sport & Entertainment; Joe O’Neill, Arena Group; Jon Sellins, Wembley Stadium Consultancy; Julie Clark, PwC; Karen Earl, European Sponsorship Association; Lesa Ukman, IEG; Madeleine Blankenstein, Grant Thornton Brazil; Matthew Wheeler, Sports Investment Partners; Mickey Charles, The Sports Network; Mike Lee, Vero; Nicholas Reynolds, Populous; Peter Schad, PKL; Rachael Church, Zigzag Media; Rob Mason, IMG; Simon Cummins, Odgers Berndston; Simon Rines, Sponsorship Today; Steve Madincea, PRISM; Teri van Schooten, Verve Consulting; Tom Mayo, Mayo & Co; and William Vitale, Vital Communications. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 6. UK perspective www.guruinabottle.com Copyright©2013. All rights reserved.
  • 7. Influence over HM Government’s growth strategy for professional and business services www.guruinabottle.com Copyright©2013. All rights reserved.
  • 8. Analysis of 55 global sports events taking place outside of UK to 2022 www.guruinabottle.com Copyright©2013. All rights reserved.
  • 9. Estimated value of €6.9bn in incremental new business Western & Northern Europe Asia Most valuable markets Central, Eastern & Southern Europe North America South America Oceania Middle East Africa www.guruinabottle.com Copyright©2013. All rights reserved.
  • 10. Insight from the research www.guruinabottle.com Copyright©2013. All rights reserved.
  • 11. The big FIVE one-off global sports events for new business! www.guruinabottle.com Copyright©2013. All rights reserved.
  • 12. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 13. Estimated value of contracts available: €1.4bn During this period, South America will host 7% of the major events awarded to date as measured in terms of importance. Estádio do Maracanã has been redeveloped at a cost of €313m in time for the FIFA World Cup 2014 www.guruinabottle.com Copyright©2013. All rights reserved.
  • 14. Estimated value of contracts available: €1.5bn During this period Eastern and Southern Europe will host 20% of the major events awarded to date as measured in terms of importance. Fisht Olympic Stadium in Sochi due to be completed Nov 2013 www.guruinabottle.com Copyright©2013. All rights reserved.
  • 15. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 16. Estimated value of contracts available: €326m During this period Western and Northern Europe will host 33% of the major sports events awarded to date in terms of importance and this represents the largest number of opportunities for the UK sector globally. Stede de France in Saint-Denis is earmarked for the opening and final match of the tournament. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 17. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 18. Estimated value of contracts available: €567m During this period Asia will be host to 21% of the major events awarded to date as measured in terms of importance. UK firms involved in the construction of the 2012 Olympic Park in East London have already been on trade missions in an attempt to secure lucrative contracts ahead of the 2014 Asian Games in Incheon, 2015 Summer Universiade in Gwangju and the 2018 Winter Olympics in PyeongChang among other events. The total budget for the 2014 Asian Games in Incheon is €1.2bn of which €1.08bn is to be spent on venue construction. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 19. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 20. Estimated value of contracts available: €1.8bn During this period the Middle East will host 4% of the major events awarded to date as measured in terms of importance. The majority of opportunities will be in Qatar as a result of the country hosting the 2022 FIFA World Cup. By paying attention to sport, cultural and education facilities, Qatar aims to raise its profile on the world stage for global sport and is determined to achieve the status as the sports hub of the Middle East and a major destination for world-class events in all sports. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 21. Explaining the timescales and bidding process Events 2013 ITTF World Table Tennis Championships 2014 FEI World Equestrian Games 2015 FISA World Rowing Championships 2016 UEFA European Football Championships Most popular sports Football, rugby union, handball, basketball, cycling, sailing, volleyball, motorsport, golf, tennis Bids 2017 FIH World Hockey Championships (joint bid with Germany) 2017 ICF Canoe Slalom World Championships 2017 ICF Wildwater Canoeing World Championships 2018 Gay Games Possible 2022 Winter Olympic Games bid from Nice and 2024 Summer Olympic Games bid from Paris Venues under construction Stade de Bordeaux Stade des Lumières Stade de Nice New French Rugby Stadium www.guruinabottle.com Copyright©2013. All rights reserved.
  • 22. Insight from the research www.guruinabottle.com Copyright©2013. All rights reserved.
  • 23. Reporting and estimating budgets www.guruinabottle.com Copyright©2013. All rights reserved.
  • 24. Highlighting the problems in specific markets www.guruinabottle.com Copyright©2013. All rights reserved.
  • 25. Subsidy applied by local players www.guruinabottle.com Copyright©2013. All rights reserved.
  • 26. Detailing local culture www.guruinabottle.com Copyright©2013. All rights reserved.
  • 27. Absence of an ‘intelligent buyer’ www.guruinabottle.com Copyright©2013. All rights reserved.
  • 28. Seeking joint venture partners www.guruinabottle.com Copyright©2013. All rights reserved.
  • 29. Analysing the competition www.guruinabottle.com Copyright©2013. All rights reserved.
  • 30. France www.guruinabottle.com Copyright©2013. All rights reserved.
  • 31. Germany www.guruinabottle.com Copyright©2013. All rights reserved.
  • 32. Australia www.guruinabottle.com Copyright©2013. All rights reserved.
  • 33. United States www.guruinabottle.com Copyright©2013. All rights reserved.
  • 34. Effective approaches to securing new business Face 2 Face communication www.guruinabottle.com Copyright©2013. All rights reserved.
  • 35. Playing the home advantage www.guruinabottle.com Copyright©2013. All rights reserved.
  • 36. Become a partner not just a supplier www.guruinabottle.com Copyright©2013. All rights reserved.
  • 37. Provide evidence of results PR www.guruinabottle.com Copyright©2013. All rights reserved.
  • 38. Work with Government to open doors www.guruinabottle.com Copyright©2013. All rights reserved.
  • 39. “Based upon the success of the London 2012 Olympic Games, how then will the UK sports industry export itself around the globe to leverage its vast expertise to the next willing recipient? Ardi Kolah challenges the reader to think outside of the box and adapt to the emerging and widely diverse market opportunities in order to establish a viable and sustainable platform, building upon the recent euphoria and profits at home, for the next 10 years.” Peter Miller, Vice-President, Sports & Education Development, Global Events Group www.guruinabottle.com Copyright©2013. All rights reserved.
  • 40. Thank you for listening www.guruinabottle.com Copyright©2013. All rights reserved.
  • 41. SUMMIT