ORIGAMI System by Thierry Wellhoff, ICCO Summit 2013

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The 2013 ICCO Summit presentation of the original ORIGAMI System by Wellcom (France), delivered by Thierry Wellhoff on 10th October 2013.

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ORIGAMI System by Thierry Wellhoff, ICCO Summit 2013

  1. 1. 折り紙 THE ORIGAMI SYSTEM® SABRE Award - PR Service of the year (2013)
  2. 2. 3 Benefits • Origami system offers a new model and makes PR not a player at the "end of the chain", but more as a “change driver”. • A diagnostic instrument & a simple and complete tool for structuring communications. • Origami operates at the foundation of our profession according to a basic equation: Image + Opinions = Reputation THE ORIGAMI SYSTEM®
  3. 3. A model that: Integrated all communication approaches Responded to the digital revolution Organized multiple communication concepts THE ORIGAMI SYSTEM®
  4. 4. THE ORIGAMI SYSTEM®
  5. 5. THE ORIGAMI SYSTEM® Mission Values Identity Codes Image Ethic Culture Content Opinions THE ORIGAMI SYSTEM®
  6. 6. Mission Values Identity Codes Image Ethic Culture Content Opinions THE ORIGAMI SYSTEM®
  7. 7. Respect Mission Values Multicultural, Kindness, Freedom, Responsibility Creativity, Innovation and Simplicity Identity Codes Image Ethic Culture Content Opinions THE ORIGAMI SYSTEM®
  8. 8. Mission Values Identity Codes Image Ethic Culture Content Opinions THE ORIGAMI SYSTEM®
  9. 9. Mission Values Identity Codes Image Ethic Culture Content Opinions THE ORIGAMI SYSTEM®
  10. 10. THE ORIGAMI SYSTEM®
  11. 11. メルシー Thank you ! THE ORIGAMI SYSTEM®

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