51st ICCA Congress    Strategic Thinking: what international    associations are trying to achieve for their    members an...
at a Glance• More than 125,000         • 530 Standards in over  members globally            100 Countries• Nearly 150 coun...
External Forces• Globalization    – Growth is the only option• Digitalization    – Wikipedia and Unlimited Data    – New c...
How ASME is responding     1.   Strategic Focus     2.   Membership to Engagement     3.   Content: Creation & Curation   ...
Strategic Focus• Overarching Strategic Focus    – Energy – Workforce – Global• Helps determine:                           ...
From Membership to Engagement                           • Want’s to make a difference                                – Soc...
Content Creation & Curation• Focus on Content leads to                           Engage     – More Product                ...
Mission/Margin Models• Remove the Barrier to Access    – Traditional Membership Model                                     ...
Bringing together               creating and sharing Engineers,                               appropriate                 ...
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Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates (2) #ICCA12 WEDNESDAY 24/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

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Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates (2) #ICCA12 WEDNESDAY 24/10/2012

  1. 1. 51st ICCA Congress Strategic Thinking: what international associations are trying to achieve for their members and delegates Michael Michaud Managing Director, Global Alliances ASMEInternational Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
  2. 2. at a Glance• More than 125,000 • 530 Standards in over members globally 100 Countries• Nearly 150 countries • Conformity Assessment, Certificatio• Headquarters in New York n & Training Portfolio – offices in • Extensive Conference Brussels, Beijing, New line up that produces Dehli, Atlanta, Houston, Proceedings, Journals, a Washington D.C. nd ASME Press e-booksInternational Congress and Convention Association.Twitter: #ICCA12
  3. 3. External Forces• Globalization – Growth is the only option• Digitalization – Wikipedia and Unlimited Data – New competition: Linked in, Facebook, etc.• Association Models – The Traditional Association Business Model is outdatedInternational Congress and Convention Association.Twitter: #ICCA12
  4. 4. How ASME is responding 1. Strategic Focus 2. Membership to Engagement 3. Content: Creation & Curation 4. Mission/Margin Models 5. Engineering for Change Turning Global Trends into Opportunities…International Congress and Convention Association.Twitter: #ICCA12
  5. 5. Strategic Focus• Overarching Strategic Focus – Energy – Workforce – Global• Helps determine: The – Markets Highest – Priorities Common• Shifts .ORG from Denominator – Responsive to Deliberate• Extends Relationships and ImpactInternational Congress and Convention Association.Twitter: #ICCA12
  6. 6. From Membership to Engagement • Want’s to make a difference – Social Entrepreneur • Active and participatingNew Model – not passive recipients • Brings Value to Others and to the Organization – more than a customer • Web-Centric Model – beyond “membership”International Congress and Convention Association.Twitter: #ICCA12
  7. 7. Content Creation & Curation• Focus on Content leads to Engage – More Product Create – Longer product chains – Extended Value Add Curate• Content Curation Value – Engages beyond members – Updates Traditional Peer Review – Open-source Contribution and Collaboration International Congress and Convention Association . Twitter: #ICCA12
  8. 8. Mission/Margin Models• Remove the Barrier to Access – Traditional Membership Model Mission• Leverage IP and Brand – Centralized Control – Extensive Licensing Margin• Compete or Complete – New partnership models A Balanced ApproachInternational Congress and Convention Association.Twitter: #ICCA12
  9. 9. Bringing together creating and sharing Engineers, appropriate Community solutions Scientists, NGOs and Collaboration www.engineeringforchange.org communities + Content Change Addressing inequities in communities around the globeFounding Organizations 9
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