Your SlideShare is downloading. ×
0
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012

287

Published on

Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
287
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 51st ICCA Congress WE101: Strategic thinking: what international associations are trying to achieve for their members and delegates Wednesday 24 October 2012International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
  • 2. Session outline• Leaders from international associations outline – Global strategies and objectives – Competitive and general business pressures – How meetings fit into their plans• Understanding the business rationales behind association meetings will help ICCA members – To be far more successful in winning bids – Offering relevant solutions to their association clients• Associations are adjusting their strategies – To changing business environments – Their meetings are evolving in turn – So meeting professionals must keep up with these changesInternational Congress and Convention Association.Twitter: #ICCA12
  • 3. Key issues facing Associations• Global versus local markets• Cross-fertilisation of participation in conferences• Attendee experience & expectations• From membership to member engagement• Diversity & culture in members and boards• Tribes• Impact of social media• Digitalisation of content• Partnership models for associationsInternational Congress and Convention Association.Twitter: #ICCA12
  • 4. Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  • 5. Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  • 6. Points of consideration• Terminology• Strategic relationship• Direction• Attendee experience• Economic considerations• Impact of social mediaInternational Congress and Convention Association.Twitter: #ICCA12
  • 7. Terminology• Association-”an organized body of people”• Destination-”the place to which someone or something is going” and “an ultimate goal or purpose”• Source-American Heritage DictionaryInternational Congress and Convention Association.Twitter: #ICCA12
  • 8. Strategic Relationship• Translation of mission/strategy• Business relationship• Commonalities• Futures• Good ideas come from everywhere• Long term relationship globally/locally• Type of eventInternational Congress and Convention Association.Twitter: #ICCA12
  • 9. Direction• American audience to meetings outside U.S.• People from outside U.S. to American meetings• Types of association- trade or profession• Maturity of industry• Generational audiences• Objective benefits for all target audiencesInternational Congress and Convention Association.Twitter: #ICCA12
  • 10. Attendee “experience”• Relevance• Value added benefits• Education• Awards• Site visits• Business meetings• Board meetingInternational Congress and Convention Association.Twitter: #ICCA12
  • 11. Economic considerations• Return on travel participation investment• Global economy• Cost• Discount optionsInternational Congress and Convention Association.Twitter: #ICCA12
  • 12. Impact of social media• Integrate all media• Measure results of media efforts• Generational audiencesInternational Congress and Convention Association.Twitter: #ICCA12
  • 13. Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  • 14. at a Glance• More than 125,000 • 530 Standards in over members globally 100 Countries• Nearly 150 countries • Conformity Assessment, Certification & Training• Headquarters in New York Portfolio – offices in • Extensive Conference Brussels, Beijing, New line up that produces Dehli, Atlanta, Houston, Proceedings, Journals, Washington D.C. and ASME Press e-booksInternational Congress and Convention Association.Twitter: #ICCA12
  • 15. External Forces• Globalization – Growth is the only option• Digitalization – Wikipedia and Unlimited Data – New competition: Linked in, Facebook, etc.• Association Models – The Traditional Association Business Model is outdatedInternational Congress and Convention Association.Twitter: #ICCA12
  • 16. How ASME is responding 1. Strategic Focus 2. Membership to Engagement 3. Content: Creation & Curation 4. Mission/Margin Models 5. Engineering for Change Turning Global Trends into Opportunities…International Congress and Convention Association.Twitter: #ICCA12
  • 17. Strategic Focus• Overarching Strategic Focus – Energy – Workforce – Global• Helps determine: The – Markets Highest – Priorities Common• Shifts .ORG from Denominator – Responsive to Deliberate• Extends Relationships and ImpactInternational Congress and Convention Association.Twitter: #ICCA12
  • 18. From Membership to Engagement • Want’s to make a difference – Social Entrepreneur • Active and participatingNew Model – not passive recipients • Brings Value to Others and to the Organization – more than a customer • Web-Centric Model – beyond “membership”International Congress and Convention Association.Twitter: #ICCA12
  • 19. Content Creation & Curation• Focus on Content leads to Engage – More Product Create – Longer product chains – Extended Value Add Curate• Content Curation Value – Engages beyond members – Updates Traditional Peer Review – Open-source Contribution and Collaboration International Congress and Convention Association . Twitter: #ICCA12
  • 20. Mission/Margin Models• Remove the Barrier to Access – Traditional Membership Model Mission• Leverage IP and Brand – Centralized Control – Extensive Licensing Margin• Compete or Complete – New partnership models A Balanced ApproachInternational Congress and Convention Association.Twitter: #ICCA12
  • 21. Bringing together creating and sharing Engineers, appropriate Community solutions Scientists, NGOs and Collaboration www.engineeringforchange.org communities + Content Change Addressing inequities in communities around the globeFounding Organizations 21
  • 22. Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  • 23. ASAE: Who We Are Founded in 1920 Based in Washington, DC 22,000 members 11,000 organizations United States and 50 countriesInternational Congress and Convention Association.Twitter: #ICCA12
  • 24. ASAE: What We Provide LEARNING KNOWLEDGE COMMUNITY ADVOCACYInternational Congress and Convention Association.Twitter: #ICCA12
  • 25. ASAE: Our Members• 98% of members indicate they hold a regularly scheduled Annual Meeting each year• Median Attendance per meeting is 1,175• Median Room Nights per meeting is 1,711• Members book nearly 14,000,000 room nights annually for just their annual meetings aloneInternational Congress and Convention Association.Twitter: #ICCA12
  • 26. ASAE: Our Members• 42% have members internationally – Increase from 37% in 2001• 17% have offices outside the U.S. – Increase from 5% in 2001• 27% have international Board members• 35% have international components• 47% have meetings outside the US – Increase from 13% in 2001International Congress and Convention Association.Twitter: #ICCA12
  • 27. International Congress and Convention Association.Twitter: #ICCA12
  • 28. ASAE: Global Goals• Content, Community, Careers• Credible Source of Products and Services• Globally-adept OrganizationInternational Congress and Convention Association.Twitter: #ICCA12
  • 29. ASAE: Content, Community, Careers• International Conference• Annual Meeting & Exposition• KGAC• International Section Council• EditorialInternational Congress and Convention Association.Twitter: #ICCA12
  • 30. ASAE: Credible Source• Market Analysis• Certificate Program in Association Management• South Korea• China• EuropeInternational Congress and Convention Association.Twitter: #ICCA12
  • 31. ASAE: Globally-Adept Organization• Infrastructure• Operations• Internal Processes• Diversity & InclusionInternational Congress and Convention Association.Twitter: #ICCA12
  • 32. Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  • 33. International Congress and Convention Association.Twitter: #ICCA12
  • 34. • 8,700 members / 130 chapters / 35 countries• Business owners doing at least US$1M in annual revenue• Globally-diverse Board, Chairman from Saudi Arabia• Aggressive plan for chapter launches• Globalization Task Team, creating new initiatives to “advanceEO’s global journey”• 25th Anniversary event last month in Istanbul, TurkeyInternational Congress and Convention Association.Twitter: #ICCA12
  • 35. EO’s Vision – To Build the World’s Most Influential Community of International Congress and Convention Association Entrepreneurs . Twitter: #ICCA12
  • 36. EO’s Strategies for Globalization Presence InclusionInternational Congress and Convention Association Global Value.Twitter: #ICCA12
  • 37. Presence• Government relationships• A seat at the table atworld entrepreneurshipgatherings• Widen global footprint ofchaptersInternational Congress and Convention Association.Twitter: #ICCA12
  • 38. Inclusion• Integrating diverse feedbackat all leadership levels• Building a more diverseleadership pipeline• Allowing for cultural nuancesin our selection processInternational Congress and Convention Association.Twitter: #ICCA12
  • 39. Global Value• Harvest and leverageour current assets• Create new Globalresources• Decentralize andoutsource• Grow all our members into more Global citizensInternational Congress and Convention Association.Twitter: #ICCA12
  • 40. EO Events Today• Foster relationshipsacross borders• Globaldestinations, local flavor• Lots of bondingopportunities (Tribes) “Once-in-a-lifetime” is mandatory!International Congress and Convention Association.Twitter: #ICCA12
  • 41. International Congress and Convention Association.Twitter: #ICCA12
  • 42. Discussion and Q & APanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  • 43. 51st ICCA Congress Thank you!International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12

×