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We04  New research results from ICCA member universities - lise lyck
 

We04 New research results from ICCA member universities - lise lyck

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    We04  New research results from ICCA member universities - lise lyck We04 New research results from ICCA member universities - lise lyck Presentation Transcript

    • Sustainability in Relation to the Meetings Industry Presented at the ICCA Conference in Shanghai at the International Conference Centre November 2-6, 2013 Lise Lyck Centre Director Center for Tourism and Culture Management (TCM) Copenhagen Business School (CBS) Solbjerg Plads 3 DK-2000 Frederiksberg C Denmark E-mail: ll.tcm@cbs.dk Phone: +45 3815 3450 Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: ll.tcm@cbs.dk 1
    • Overview • • • • • • • • The research project Method Scandinavian Sustainability Destination Index Master thesis investigating sustainability in relation to the Green Key The Green Key Eco-label Investigation of Danish hotel managers on implementing sustainability Strategic considerations based on the investigation Conclusion Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: ll.tcm@cbs.dk 2
    • The Research Project • Research Question: Can green meetings be economically profitable? • Limitation: Focus is on sustainability in relation to hotels, not so much in relation to transport and events etc. It is concentrated on Nordic experiences. Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 3
    • Method 1) Study of two secondary sources - The Scandinavian Sustainability Destination Index - A master thesis on ”Exploring the Green Key”, based on interviews with politicians and specialists and investigations of corporations and citizen evaluation of sustainability 2) Presentation of a new primary source – In depth interviews with hotel managers in Copenhagen 3) Strategic considerations 4) Conclusion Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 4
    • Scandinavian Sustainability Destination Index • Developed by the Scandinavian Chapter of ICCA • The index measures an compares social and environmental sustainability performances between capital and regional cities in the five Nordic countries Denmark, Finland, Iceland, Norway and Sweden • The intention is to promote sustainability performance at a regional level as well as to inspire other destinations • It does not include the economic dimension of sustainability in the meetings industry Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 5
    • Results from the Scandinavian Sustainability Index 2012 BENCHMARKING HARDWARE SOFTWARE TOTAL Gothenburg 21 22 43 Uppsala 25 15 40 Copenhagen 22 16 38 Stockholm 21 17 38 Oslo 20 18 38 Malmö 18 19 37 Trondheim 21 16 37 Helsinki 15 20 35 Aalborg 21 12 33 Aarhus 19 14 33 Tampere 18 14 32 Karlstad 18 13 31 Stavanger 15 15 30 Reykjavik 19 8 27 Espoo Turku 14 18 11 3 25 21 Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 6
    • Results from the Scandinavian Sustainability Index 2013 BENCHMARKING Uppsala S Gothenburg S Stockholm S Malmö S Reykjavik Iceland Copenhagen DK Aarhus DK Turku Finland Oslo N Trondheim N Odense DK Bergen N Helsinki Finland Aalborg DK Karlstad S Tampere Finland Sønderborg DK Stavanger N Espoo Finland Kolding DK Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: HARDWARE 25 21 25 23 18 23 20 19 20 21 24 20 15 21 19 16 18 15 15 18 SOFTWARE 22 26 21 18 21 16 18 19 17 15 12 15 19 12 13 14 11 13 13 8 TOTAL 47 47 46 41 39 39 38 38 37 37 36 35 34 33 32 30 29 28 28 26 7
    • Development from 2012-2013 Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 8
    • Improvement from 2012-2013 Cities: Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 9
    • Master thesis investigating sustainability in relation to the Green Key • Investigation of the Danish hotel industry with focus on sustainable operations – Politicians (government as well as opposition in favor of sustainability) – Private sector organisations and state sector organisations agree on sustainability as a preference – The corporations: big in favor of sustainability (SMEs) more mixed approach – Guests/citizens: difference between their saying and their doing • Conclusion: strong trend towards sustainability Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 10
    • The Green Key Eco-label • Established in Denmark in 1994. Now an international eco-label applied in 42 countries • It aims to: – raise the awareness of leisure establishment staff and clients, – increase the use of sustainable methods of operation and technology, – run ecologically sound and responsible businesses, and thereby – reduce resource and energy usage Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 11
    • Investigation of Danish hotel managers on implementing sustainability • 11 in depth interviews have been conducted with hotel managers of hotels in Denmark, including non-chain hotels, domestic and international hotel chains as well as small and big hotels in Denmark • All of the hotels are Green Key-certified Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 12
    • Investigation of Danish hotel managers on implementing sustainability Central findings: • Increased demand for sustainability, especially from corporations • Factors regarding the economic aspect of engaging in sustainability: 1. 2. 3. 4. Due to the increased demand for eco-certified hotels the engagement in environmental sustainability is considered a necessity Profitable to invest in green tech and energy-friendly solutions, due to the decrease in costs Sustainability can be used in branding, but it is not widespread The hotel managers have different strategic behavior Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 13
    • Strategic considerations Context: Framework in the form of regime and common stakeholder views Stakeholders: Politicians, industry organisations, state institutions, hotels, customers in the form of corporations and private guests/citizens Choice of strategic behavior: Forerunner versus follower Lise Lyck, Centre Director, Center for Tourism and Culture Management Copenhagen Business School, E-mail: 14
    • Conclusion • Strong context for increased sustainability • The Scandinavian Sustainability Destination Index values have increased in the Nordic countries • The master thesis on the Green Key based on all stakeholders shows an increased commitment to sustainability • The investigation of Danish hotel managers on their implementation of sustainability shows that costs can be reduced and how it can be done. It also presents the challenges of increased use of ecological products and of staff training. It also demonstrates the differences in use of forerunner and follower behavior • In total, investments in the green meetings industry can create a positive economic return • A potential for export of sustainability management systems from the Nordic Centre Director, Center for the rest of the world countries to Lise Lyck, Tourism and Culture Management Copenhagen Business School, E-mail: 15