We01 unlocking your creativity
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We01 unlocking your creativity Presentation Transcript

  • 1. 52nd ICCA Congress What about Creativity? Timranarsob! Mike van der Vijver & Eric de Groot MindMeeting – the Netherlands International Congress and Convention Association . Twitter: #ICCA13
  • 2. Creativity and Plumbing (1) International Congress and Convention Association . Twitter: #ICCA13
  • 3. Creativity and Plumbing (2) International Congress and Convention Association . Twitter: #ICCA13
  • 4. Creativity, Innovation and Change International Congress and Convention Association . Twitter: #ICCA13
  • 5. Learn Creativity? Creativity is not a mysterious gift It is a skill and an attitude International Congress and Convention Association . Twitter: #ICCA13
  • 6. Black Box? Creativity is Not: It is a Manageable Process International Congress and Convention Association . Twitter: #ICCA13
  • 7. Means? End! International Congress and Convention Association . Twitter: #ICCA13
  • 8. Where does Creativity Come from? International Congress and Convention Association . Twitter: #ICCA13
  • 9. Our Human Brain - Incredibly complex (100-125 billion neurons) - Quick - Integrates mind and body - Can always produce new connections - Context-dependent - Lazy, saves energy (uses patterns) International Congress and Convention Association . Twitter: #ICCA13
  • 10. Patterns in Brain Functions ZYP QLEKF SUWRG XCIDB WOPR ZYP QLEKF XCIDB SUWRG AYP RED WHITE YELLOW BLUE RED GREEN YELLOW BLACK BLUE WHITE
  • 11. Perceptions International Congress and Convention Association . Twitter: #ICCA13
  • 12. We Think We Know What Our Brain Does International Congress and Convention Association . Twitter: #ICCA13
  • 13. The Creative Process Initial question D i v e r g e C o n v e r g e International Congress and Convention Association . Twitter: #ICCA13 Outcome
  • 14. Creativity is Movement And Movement Leads to Serendipity International Congress and Convention Association . Twitter: #ICCA13
  • 15. The 7 Rules of Creative Communication 1. Create movement and postpone judgment 2. Listen carefully: what is of value in the idea ? 3. Freewheel: imagination 4. Quantity breeds quality 5. Cross-pollination 6. 28 ideakillers: taboo ! International Congress and Convention Association . Twitter: #ICCA13
  • 16. 28 Idea Killers (1) 1. Yes, but …… 2. That exists already! 3. Impossible. 4. Our customers won’t appreciate it. 5. Let’s be realistic. 6. Too expensive. 7. That’s not logical. 8. We need more research. 9. There’s no budget. 10. Don’t make any mistakes. 11. The board will not agree. 12. I am not creative. 13. It is not my responsibility. 14. If it was such a good idea, others would have tried it already. International Congress and Convention Association . Twitter: #ICCA13
  • 17. 28 Idea Killers (part 2) 15. That’s too big a change. 16. Older people will not use it. 17. Too hard to control. 18. We have always done it this way, why change? 19. We don’t have the time for it. 20. The market is not yet ripe for it. 21. We are too small for that. 22. Let’s remain serious about this. 23. We’ll keep it in mind. 24. We have managed without it. 25. It might work somewhere else perhaps, but not here. 26. It’s already in our future business plan. 27. We will put somebody on it later. 28. Since when have you become such an expert? International Congress and Convention Association . Twitter: #ICCA13
  • 18. TIMRANARSOB ABRAINSTORM
  • 19. Remember! There is Always Another option, another perspective! International Congress and Convention Association . Twitter: #ICCA13
  • 20. International Congress and Convention Association . Twitter: #ICCA13
  • 21. International Congress and Convention Association . Twitter: #ICCA13
  • 22. Mike van der Vijver, Eric de Groot Design and Support International Meetings International Congress and Convention Association . Twitter: #ICCA13