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52nd ICCA Congress

What about Creativity?
Timranarsob!
Mike van der Vijver & Eric de Groot
MindMeeting – the Netherlands
...
Creativity and Plumbing (1)

International Congress and Convention Association
.

Twitter: #ICCA13
Creativity and Plumbing (2)

International Congress and Convention Association
.

Twitter: #ICCA13
Creativity, Innovation and Change

International Congress and Convention Association
.

Twitter: #ICCA13
Learn Creativity?

Creativity is
not a
mysterious gift
It is a skill and
an attitude
International Congress and Convention...
Black Box?
Creativity
is Not:

It is a Manageable Process
International Congress and Convention Association
.

Twitter: #I...
Means?

End!
International Congress and Convention Association
.

Twitter: #ICCA13
Where does Creativity Come from?

International Congress and Convention Association
.

Twitter: #ICCA13
Our Human Brain
- Incredibly complex (100-125 billion neurons)
- Quick
- Integrates mind and body
- Can always produce new...
Patterns in Brain Functions
ZYP
QLEKF
SUWRG
XCIDB
WOPR
ZYP
QLEKF
XCIDB
SUWRG
AYP

RED
WHITE
YELLOW
BLUE
RED
GREEN
YELLOW
B...
Perceptions

International Congress and Convention Association
.

Twitter: #ICCA13
We Think We Know What Our Brain Does

International Congress and Convention Association
.

Twitter: #ICCA13
The Creative Process

Initial
question

D
i
v
e
r
g
e

C
o
n
v
e
r
g
e

International Congress and Convention Association
...
Creativity is Movement

And Movement Leads to Serendipity
International Congress and Convention Association
.

Twitter: #I...
The 7 Rules of Creative Communication
1. Create movement and postpone judgment
2. Listen carefully: what is of value in th...
28 Idea Killers (1)
1. Yes, but ……
2. That exists already!
3. Impossible.
4. Our customers won’t appreciate it.
5. Let’s b...
28 Idea Killers (part 2)
15. That’s too big a change.
16. Older people will not use it.
17. Too hard to control.
18. We ha...
TIMRANARSOB

ABRAINSTORM
Remember!
There is

Always
Another option, another perspective!
International Congress and Convention Association
.

Twitt...
International Congress and Convention Association
.

Twitter: #ICCA13
International Congress and Convention Association
.

Twitter: #ICCA13
Mike van der Vijver, Eric de Groot

Design and Support
International Meetings

International Congress and Convention Assoc...
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We01 unlocking your creativity

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Transcript of "We01 unlocking your creativity"

  1. 1. 52nd ICCA Congress What about Creativity? Timranarsob! Mike van der Vijver & Eric de Groot MindMeeting – the Netherlands International Congress and Convention Association . Twitter: #ICCA13
  2. 2. Creativity and Plumbing (1) International Congress and Convention Association . Twitter: #ICCA13
  3. 3. Creativity and Plumbing (2) International Congress and Convention Association . Twitter: #ICCA13
  4. 4. Creativity, Innovation and Change International Congress and Convention Association . Twitter: #ICCA13
  5. 5. Learn Creativity? Creativity is not a mysterious gift It is a skill and an attitude International Congress and Convention Association . Twitter: #ICCA13
  6. 6. Black Box? Creativity is Not: It is a Manageable Process International Congress and Convention Association . Twitter: #ICCA13
  7. 7. Means? End! International Congress and Convention Association . Twitter: #ICCA13
  8. 8. Where does Creativity Come from? International Congress and Convention Association . Twitter: #ICCA13
  9. 9. Our Human Brain - Incredibly complex (100-125 billion neurons) - Quick - Integrates mind and body - Can always produce new connections - Context-dependent - Lazy, saves energy (uses patterns) International Congress and Convention Association . Twitter: #ICCA13
  10. 10. Patterns in Brain Functions ZYP QLEKF SUWRG XCIDB WOPR ZYP QLEKF XCIDB SUWRG AYP RED WHITE YELLOW BLUE RED GREEN YELLOW BLACK BLUE WHITE
  11. 11. Perceptions International Congress and Convention Association . Twitter: #ICCA13
  12. 12. We Think We Know What Our Brain Does International Congress and Convention Association . Twitter: #ICCA13
  13. 13. The Creative Process Initial question D i v e r g e C o n v e r g e International Congress and Convention Association . Twitter: #ICCA13 Outcome
  14. 14. Creativity is Movement And Movement Leads to Serendipity International Congress and Convention Association . Twitter: #ICCA13
  15. 15. The 7 Rules of Creative Communication 1. Create movement and postpone judgment 2. Listen carefully: what is of value in the idea ? 3. Freewheel: imagination 4. Quantity breeds quality 5. Cross-pollination 6. 28 ideakillers: taboo ! International Congress and Convention Association . Twitter: #ICCA13
  16. 16. 28 Idea Killers (1) 1. Yes, but …… 2. That exists already! 3. Impossible. 4. Our customers won’t appreciate it. 5. Let’s be realistic. 6. Too expensive. 7. That’s not logical. 8. We need more research. 9. There’s no budget. 10. Don’t make any mistakes. 11. The board will not agree. 12. I am not creative. 13. It is not my responsibility. 14. If it was such a good idea, others would have tried it already. International Congress and Convention Association . Twitter: #ICCA13
  17. 17. 28 Idea Killers (part 2) 15. That’s too big a change. 16. Older people will not use it. 17. Too hard to control. 18. We have always done it this way, why change? 19. We don’t have the time for it. 20. The market is not yet ripe for it. 21. We are too small for that. 22. Let’s remain serious about this. 23. We’ll keep it in mind. 24. We have managed without it. 25. It might work somewhere else perhaps, but not here. 26. It’s already in our future business plan. 27. We will put somebody on it later. 28. Since when have you become such an expert? International Congress and Convention Association . Twitter: #ICCA13
  18. 18. TIMRANARSOB ABRAINSTORM
  19. 19. Remember! There is Always Another option, another perspective! International Congress and Convention Association . Twitter: #ICCA13
  20. 20. International Congress and Convention Association . Twitter: #ICCA13
  21. 21. International Congress and Convention Association . Twitter: #ICCA13
  22. 22. Mike van der Vijver, Eric de Groot Design and Support International Meetings International Congress and Convention Association . Twitter: #ICCA13
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