The exhibitions world: today and tomorrow #icca11 MONDAY 24/10/11
Upcoming SlideShare
Loading in...5
×
 

The exhibitions world: today and tomorrow #icca11 MONDAY 24/10/11

on

  • 895 views

The exhibitions world: today and tomorrow. Presentation by Paul Woodward

The exhibitions world: today and tomorrow. Presentation by Paul Woodward
Managing Director UFI. Held during the 50th ICCA Congress. #icca11 MONDAY 24/10/11

Statistics

Views

Total Views
895
Views on SlideShare
895
Embed Views
0

Actions

Likes
0
Downloads
52
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • • Grohe taps story

The exhibitions world: today and tomorrow #icca11 MONDAY 24/10/11 The exhibitions world: today and tomorrow #icca11 MONDAY 24/10/11 Presentation Transcript

  • The exhibitions world: todayand tomorrow Paul Woodward Managing Director UFI ICCA Congress, Leipzig 24th October 2011
  • The power of events• "…improvements in information technology can lead to more demand for face- to-face contact, because face time complements time spent communicating electronically. All those electronic interactions are creating a more relationship-intensive world…"• "Better connections between people create far-ranging opportunities for trade and commerce” ⓒ UFI 2011 2
  • TodayGlobal overview & trends Looking to the future ⓒ UFI 2011 3
  • The exhibition world today Approximately 30 700 Exhibitions per year corresponding to 103 million sqm of total net exhibition space and where 2.8 million direct exhibiting companies welcomed 260 million visitors ⓒ UFI 2011 4
  • The global top 10 Net space rented (in million net sqm) Trend since 20081. USA 23,3 (*) - 7%2. China 13,0 + 13%3. Germany 8,8 - 5%4. Italy 6,2 - 5%5. France 5,4 - 8%6. Spain 3,5 - 24%7. Japan 3,2 - 3%8. UK 2,8 - 6%9. Russia 2,6 - 13%10. Brazil 2,6 + 4% 5
  • Exhibitions organized by UFI OrganizersBased on the data collected among 178 organizing companies (and their subsidiaries)Breakdown by event location Total net space rented (indoor + outdoor, in million sqm)
  • MAIN GLOBAL RESULTS of theWorld Map of Venues (2007) In 2006 • 1,062 venues (with a minimum of 5,000 sqm indoor exhibition space) identified worldwide • Total indoor exhibition space: 27.6 million sqm By 2010 • 1,104 venues, including: 14 venues with less than 5,000 sqm in 2006 30 new venues 1, closed in 2006, will be reopened 3, operating in 2006, will be closed • Total indoor exhibition space: 31.1 million sqm (+13%) 26
  • VENUES AND INDOOR EXHIBITION SPACEIN 2006Scale Key figures Number of venues (World share) 6 Exhibition space (World share) million sqm 465 venues (44%) 14.3 million sqm (52%) 200 venues359 venues (34%)7.1 million sqm (26%) 127 venues (12%) 3.9 million sqm (14%) 38 venues (4%) 16 venues (2%) 0.9 million sqm (3%) 0.3 million sqm (1%) 25 venues (2%) 32 venues (3%) 0.5 million sqm (2%) 0.6 million sqm (2%) 27
  • Trends 2006-2012 for all UFI venuesToday, UFI Members operate 211 venues worldwide(+12 since 2006) Gross indoor exhibition space Increase of gross indoor exhibition space (in million sqm) between 2006, 2010 & 2012 + 0.9% per year by region + 2.3% per year between 2010 & 2012 between 2006 & 2010
  • How the industry fared in the crisis Findings from UFI’s latest Global Barometer research 10
  • 1. Gross Turnover % of companies declaring an increase of their turnover when compared to the same period the year before (regardless of possible biennial effects)100% Americas 50% Asia / Pacific Europe Middle East / Africa 0% before 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 31 Dec. 2009 2009 2010 2010 2011 2011 2012 2008 Confirmation of the return of growth of Gross Turnover for a majority of companies (since the end of 2009 for AP, early 2010 for AM & end of 2010 for EUR – MEA hardly affected) 1124 June 2011
  • 3. Perception of the economic crisis % of companies declaring – in the last 3 surveys - that the impact of the “economic crisis” on their exhibition business is now over 100% Americas 50% Asian Pacific Europe Middle East/Africa 0% June 2010 December 2010 June 2011 Confidence in the future is still rising in AP (65%). It increases in EUROPE, but there is a “half/half” feeling everywhere except AP. Note: MEA 49% (71% in Dec. 2010) is a chosen combination of a 29% for RSA and 55% for the rest of MEA. 1224 June 2011
  • ⓒ UFI 2011 13
  • 4. Most important business issues Distribution of all issues selected as the 3 most important ones 23% 19% 18% 18% 9% 6% 5% 2% State of the Local/national Internal Global economic Environmental Competition with Integration with Othernational/regional competition from management uncertainty challenges other media (ex. other media economy within the challenges (ex. (customer internet, virtual (same as above) exhibition finance, human expectations, trade shows, industry resources, staff, regulations, etc.) social media) training) This order is remarkably stable across surveys. “General economic” considerations, “local competition” and “internal managements challenges” are at the top of the agenda. Environmental and “other media” issues are not getting much priority… 24 June 2011 14
  • Help yourself! ⓒ UFI 2011 15
  • Key trendsBased on UFI Delphi research and member interviews ⓒ UFI 2011 16
  • Key growth areas• Emerging markets: take your acronym pick – BRIC – BIC – BRICSA – CIVET – MINT• Hybrid events• Multi-dimensional, non-traditional events• Developing event “content” ⓒ UFI 2011 17
  • Declining areas• Mid-sized national fairs – Head office support for all but the biggest international events is sinking. – The ‘marquee events’ are thriving. – New forms are taking their place.• IT and other industries where marketing events agencies are strong – Own company events are a real-challenge. – Non-traditional business events are testing the unimaginative organiser. ⓒ UFI 2011 18
  • Key challenges for exhibitions• Competition (in some markets) from over-capacity in venues• Online marketing and product news release – Continued uncertainties over balance of internet and face-to- face marketing – The industry needs better to communicate how a combination of these is the key to marketing effectiveness. – In-house activities and product launches have eaten into traditional events spend. – Will this be the source of tomorrow’s competition?• Targeting the Facebook generation with real world events.• Pressures on business travel – Cost controls – Environmental constraints ⓒ UFI 2011 19
  • Tomorrow’s competitors? ⓒ UFI 2011 20
  • Already happening… ⓒ UFI 2011 21
  • Future opportunities: linkingtraditional event models with… Multi- dimensional events Virtual events Integration with social media ⓒ UFI 2011 22
  • Multi-dimensional events Conference Traditional trade show Entertainment floor Successful new-look events Unconventional Live-streaming layouts ⓒ UFI 2011 23
  • UFI’s Delphi Study ⓒ UFI 2011 24
  • Evolution of trade fairsSelling space Service CRM Thought• Square metres orientation • Database leadership• Complimentary • Integrated marketing • New business services services • Target group ideas for clients• Catalogue entry • Stand building orientation • Inter event• Basic technical • Catering • Bundling activities services • Exhibitor debit • Information card broking • Online reorder • Matchmaking system • Individual placement of stands ⓒ UFI 2011 25
  • The key trends ⓒ UFI 2011 26
  • Thought leadership• “Together with exhibitors, visitors, specialized associations and the media the leading brand trade shows can become the place to meet all year long”.• “But we have to be careful: It is not just content, but valuable content and leadership in new ideas”.• “The role of trade shows will be changing. Trade shows will more and more act as community integrators, knowledge providers, discussion platforms, social network live grounds, etc.” ⓒ UFI 2011 27
  • From… 28
  • …to 29
  • On Twitter @ufiliveBlogging at www.ufilive.orgLinkedIn – UFI Members’ GroupFacebook Events: UFI Congress 2011 pw@ufi.org www.ufi.org ⓒ UFI 2011 30