TE_3_Opening Plenary Excercise - 'Business On The Books'

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TE_3_Opening Plenary Excercise - 'Business On The Books'

  1. 1. Martin Sirk, ICCA CEO
  2. 2. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 “Everything Martin Sirk thinks he knows about how to exploit the potential value of international association meetings from the period when the bid is won until after the event takes place” Not really why you travelled to Amsterdam! Business on the books - lecture
  3. 3. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 • “Wisdom of crowds” – everything 150 people know about this! • Change your strategic thinking about value of the international associations you’ve already won • Identify practical action points • Help ICCA create a resource for all members Biz on the books -exercise
  4. 4. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 • Who? Groups A & B • Local ambassadors/champions; association executives (eg CEO, Meeting Director); association volunteer leaders • Delegates (potential and actual); sponsors (potential and actual); speakers Biz on the books -exercise
  5. 5. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 When? Divide flip chart into six blocks! 1.Immediately after bid is won 2.Between bid and one year out 3.Between one year and one month out 4.Month prior till start of event 5.During event 6.Immediately post event Biz on the books -exercise
  6. 6. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 1. Exploit new communication channels 2. Identify new prospective clients 3. Identify new prospective events 4. Boost attendance 5. Improve success of event 6. PR/social media – aimed externally 7. PR/social media – aimed at locals 8. Other (!) Objectives – client’s/yours
  7. 7. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 1. Exploit new communication channels 2. Identify new prospective clients 3. Identify new prospective events 4. Boost attendance 5. Improve success of event 6. PR/social media – aimed externally 7. PR/social media – aimed at locals 8. Other (!) Objectives – client’s/yours

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