51st ICCA Congress•International Conference on the Virtual Physiological Human, 2nd edition LondonSeptember, 250 delegates...
51st ICCA Congress,        San Juan, Puerto Rico             Into the unknown:how to find events you never knew existed!
51st ICCA Congress,         San Juan, Puerto Rico             Into the unknown:how to find events you never knew existed! ...
Key competencies                                           Major sports events                               sport communi...
Scope of servicesHigh Quality Output1. Corporate Design       4. Event Management2. Strategic Consulting   5. Public Relat...
Projects / clients overview                              Bid book
REFERENCESBids / Mega Events
Bidding experienceBidding experience since 15 years1997       Munich‟s bid for the 2002 European Athletics Championships2...
Germanyʼsbid to host the2006 FIFA World Cup™                           Bid book
Germanyʼsbid to host the2006 FIFA World Cup™                           Inspection tour                           Internati...
Germanyʼsbid to host the2006 FIFA World Cup™                           Final presentation
South Africaʼsbid to host the2010 FIFA World Cup™                                Bid book
South Africaʼsbid to host the2010 FIFA World Cup™                                Image brochure
South Africaʼsbid to host the2010 FIFA World Cup™                                FIFA Inspection Tour
Munich„s bid to host theOlympic Winter Games in 2018                               Evaluation Visit
51st ICCA Congress,         San Juan, Puerto Rico             Into the unknown:how to find events you never knew existed! ...
Unknown eventsUnknown events ... are not existing eventsUnknown events ... are not recognised eventsUnknown events ... whi...
51st ICCA Congress,              San Juan, Puerto Rico                  Into the unknown:     how to find events you never...
SPORTBIZ™            For over 30 years, Licensing Expo has brought            together retailers, manufacturers, brand own...
SPORTBIZ™
Sport Accord               The new millennium brought               important changes to the sport               organisat...
Sport Accord               SportAccord International Convention               an Exhibition and a Conference were         ...
App Show           Third Anniversary SF AppShow,           November 8th marks the three year anniversary           of the ...
ITB 2005 Opening
ITB 2005 Opening
ITB 2005 Opening
2006 FIFA World Cup Service and Friendliness Campaign
2006 FIFA World Cup Service and Friendliness Campaign                                                        Service Champ...
Sports and environment congressBaku„s bid to host the Olympic Games 2016                                            Baku t...
Sports and environment congressBaku„s bid to host the Olympic Games 2016
Sports and environment congressBaku„s bid to host the Olympic Games 2016
Munich„s bid to host theMain Media Center of the 2006 FIFA World Cup™
Cape Town„s bid to host theMain Media Center of the 2010 FIFA World Cup™                                                Bi...
International Fan Fest 2010 FIFA World Cup™
Mega events and their side eventsMega events and mega trends are creating newopportunities!•   Culture•   Special Interest...
Mega events and their side eventsCrown Prince Ludwig was married to Princess Theresa on October 12, 1810.The citizens of x...
Mega events and their side eventsThe Oktoberfest
Mega events and their side eventsOktoberfest figures (2010)Area: 0.42 km2 (103.78 acres)Seats in the festival halls: appro...
Mega events and their side eventsMega events and mega trends are creating newopportunities!What is next?Round tables on tw...
51st ICCA Congress                   Round table:share any examples where yourcompany or destination hasidentified unusual...
51st ICCA Congress,            San Juan, Puerto Rico                Into the unknown:   how to find events you never knew ...
Leipzig„s bid to host theICCA Congress 2011
Leipzig„s bid to host theICCA Congress 2011                            Leipzig´s bid delegation                           ...
Leipzig„s bid to host theWorld Skills 2013                            The WorldSkills Competition                         ...
Leipzig„s bid to host theWorld Skills 2013                            From 2 to 7 July 2013 the WorldSkills               ...
Leipzig„s bid to host theWorld Skills 2013                            WorldSkills Leipzig 2013 is also a                  ...
Leipzig – new events2014                                                2018- World Library and Information Congress      ...
51st ICCA Congress,             San Juan, Puerto Rico                Into the unknown:   how to find events you never knew...
Result
Result
Result
Result
Result
Result
Result
Result
Result
ResultRound tableWhat can I learn from my neighbour?
51st ICCA Congress                   Round table:share information about yourresearch strategy – how do you goabout findin...
51st ICCA Congress•European Kidney Cancer Congress, 9th edition Dublin2014•Latin American Kidney Cancer Congress, 1st edit...
Our philosophySustainable executionThe main prerequisites for the success of a bid are clearly defined.Brilliant execution...
Our philosophySustainable executionPolitical supportEvery bid needs backing from the political arena.
Our philosophySustainable executionEmotional impactFacts convince, moods fluctuate.The more important it is to establish a...
Our philosophySustainable executionPositive perceptionPerception often sets a mood that influencespurchase, consumption or...
Thank you for your attention!                                abold corporation                                Höchlstraße ...
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ICCA Research Presentation (2) #ICCA12 TUESDAY 23/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

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ICCA Research Presentation (2) #ICCA12 TUESDAY 23/10/2012

  1. 1. 51st ICCA Congress•International Conference on the Virtual Physiological Human, 2nd edition LondonSeptember, 250 delegates•European Congress for the Barcode of Life, 3rd edition Brussels September, 150pax•International Congress of Environmental Research, 3rd edition Kuala LumpurNovember, 600 participants•International Congress on Borderline Personality Disorder and Allied Disorders,2nd edition Amsterdam, 1700 pax•International Conference on Hydropedology, 2nd edition Leipzig July, 150delegates International Congress and Convention Association . Twitter: #ICCA12
  2. 2. 51st ICCA Congress, San Juan, Puerto Rico Into the unknown:how to find events you never knew existed!
  3. 3. 51st ICCA Congress, San Juan, Puerto Rico Into the unknown:how to find events you never knew existed! abold GmbH
  4. 4. Key competencies Major sports events sport communication agency with huge bidding experience abold is internationally known for its brand development and strategic consulting. 25 years of experience in biddings and implementation of mega events like FIFA World Cups and Olympic Games. abold – the communication expert with creative passion
  5. 5. Scope of servicesHigh Quality Output1. Corporate Design 4. Event Management2. Strategic Consulting 5. Public Relations3. Communication
  6. 6. Projects / clients overview Bid book
  7. 7. REFERENCESBids / Mega Events
  8. 8. Bidding experienceBidding experience since 15 years1997 Munich‟s bid for the 2002 European Athletics Championships2000 Germany‟s bid for the 2006 FIFA World Cup™2001 Munich Trade Fairs bid for the 2006 FIFA World Cup™ IBC and MPC2003 Leipzig‟s national bid for the Olympic Games 20122004 South Africa‟s bid for the 2010 FIFA World Cup™2007 Cape Towns bid for the IBC of the 2010 FIFA World Cup™2007 Dubai‟s bid for the 59th UITP World Congress2007 Munich‟s national bid for the Olympic Games 20182008 Germany‟s bid for the FIFA Women„s World Cup 20112008 Leipzig‟s bid for the 50th ICCA Congress & Exhibition2008 Abu Dhabi‟s bid for the FIFA Club World Cups 2009 and 20102008 Baku„s bid for the Olympic Games in 20162009 Leipzig‟s bid for the World skills 20132010 Turkey‟s bid for the UEFA Euro 20162010 Australia‟s bid for the 2018/22 FIFA World Cup™2011 Munich‟s bid for the Olympic Games 20182011 Alexandria„s bid for the 2017 Mediterranean Games
  9. 9. Germanyʼsbid to host the2006 FIFA World Cup™ Bid book
  10. 10. Germanyʼsbid to host the2006 FIFA World Cup™ Inspection tour International campaign
  11. 11. Germanyʼsbid to host the2006 FIFA World Cup™ Final presentation
  12. 12. South Africaʼsbid to host the2010 FIFA World Cup™ Bid book
  13. 13. South Africaʼsbid to host the2010 FIFA World Cup™ Image brochure
  14. 14. South Africaʼsbid to host the2010 FIFA World Cup™ FIFA Inspection Tour
  15. 15. Munich„s bid to host theOlympic Winter Games in 2018 Evaluation Visit
  16. 16. 51st ICCA Congress, San Juan, Puerto Rico Into the unknown:how to find events you never knew existed! Unknown events
  17. 17. Unknown eventsUnknown events ... are not existing eventsUnknown events ... are not recognised eventsUnknown events ... which are existing events and recognised, but not discovered
  18. 18. 51st ICCA Congress, San Juan, Puerto Rico Into the unknown: how to find events you never knew existed!Unknown events are not existing events
  19. 19. SPORTBIZ™ For over 30 years, Licensing Expo has brought together retailers, manufacturers, brand owners and marketers looking to find new properties and brands, see the latest trends in the industry, and to initiate licensing deals. Hosting attendees from over 90 countries the Licensing Expo is the world largest licensing fair With Sport Biz a new format was introduced based on a global market development and based on the successful model of the Licensing Expo. Sportbiz was initiated by our company and AGFIS in 1997
  20. 20. SPORTBIZ™
  21. 21. Sport Accord The new millennium brought important changes to the sport organisation. Reacting to the increasing pressure on IFs to professionalise and develop, GAISF in collaboration with the Associations of Summer and Winter Olympic International Federations (ASOIF and AIOWF), launched first SportAccord International Convention in 2003. At the time, this new format “by sport for sport” allows IFs and sports business to get together, share knowledge and network.
  22. 22. Sport Accord SportAccord International Convention an Exhibition and a Conference were created in conjunction with the meetings, to encourage networking and facilitate understanding within the international sporting community. Since 2003, when SportAccord Convnetion first took place in Madrid, the event has been held in Lausanne, Berlin, Seoul, Beijing, Athens, Denver, Dubai, London and Quebec City, allowing attendees to experience the culture and hospitality of colleagues all over the world, and event-owners to visit cities and venues interested in hosting sporting events. Next year, SportAccord Convention will take place in Saint-Petersburg, Russia from May 26 - 31, 2013.
  23. 23. App Show Third Anniversary SF AppShow, November 8th marks the three year anniversary of the SF AppShow. I‟m looking for a great venue in SF to host the biggest AppShow yet. If you know of any venues in San Francisco where we can mark this three year milestone, please let me know (see the contact tab). I‟m interested in hearing an update from any of the over 110 companies that have previously presented at the SF, LA, Chicago, or Las Vegas AppShows. I‟m also looking for ground breaking new apps to launch at this event.
  24. 24. ITB 2005 Opening
  25. 25. ITB 2005 Opening
  26. 26. ITB 2005 Opening
  27. 27. 2006 FIFA World Cup Service and Friendliness Campaign
  28. 28. 2006 FIFA World Cup Service and Friendliness Campaign Service Champion: Final in Europapark Rust
  29. 29. Sports and environment congressBaku„s bid to host the Olympic Games 2016 Baku the capital city of Azerbaijan bid for the 2016 Summer Olympics. It was the first bid by the city to host the Olympic games. Baku was eliminated from the running at the announcement of the Candidate city shortlist on June 4, 2008. If Baku had been chosen to host, the games would have been held between July 15 and July 31, 2016.[ The Paralympics would have been held between August 10 and August 22. But Baku was still benefitting form the bid The city and the country was put on the map. Baku hosted several international events since then and a new perception on potential new opportunities was discovered.
  30. 30. Sports and environment congressBaku„s bid to host the Olympic Games 2016
  31. 31. Sports and environment congressBaku„s bid to host the Olympic Games 2016
  32. 32. Munich„s bid to host theMain Media Center of the 2006 FIFA World Cup™
  33. 33. Cape Town„s bid to host theMain Media Center of the 2010 FIFA World Cup™ Bid Book
  34. 34. International Fan Fest 2010 FIFA World Cup™
  35. 35. Mega events and their side eventsMega events and mega trends are creating newopportunities!• Culture• Special Interest Congresses• Fan Fests• Sponsor events• Host / participant presentation
  36. 36. Mega events and their side eventsCrown Prince Ludwig was married to Princess Theresa on October 12, 1810.The citizens of xxx were invited to attend the festivities held on the fields in front ofthe city gates to celebrate the happy royal event.The fields were named Theresienwiese ("Theresas meadow") in honour of theCrown Princess, and have kept that name ever since.Horse races in the presence of the Royal Family marked the close of the event thatwas celebrated as a festival for the whole of Bavaria.The decision to repeat the horse races in the subsequent year gave rise to thetradition of the world famous event."The festival” was eventually prolonged and moved ahead to September to allow forbetter weather conditions.Today, the last day of the festival is the first Sunday in October.Here is the question:Is the event still existing and in case it is,what is the name of the event?
  37. 37. Mega events and their side eventsThe Oktoberfest
  38. 38. Mega events and their side eventsOktoberfest figures (2010)Area: 0.42 km2 (103.78 acres)Seats in the festival halls: approx. 100,000Visitors: 6.4 millionBeer: appr. 7,100,000 liters (151,200 liters non-alcoholic)Wine: 89,259 litersSparkling wine: 37,733 litersCoffee and tea: 245,335 litersWater and lemonade: 1,028,522 half litersChicken: 505,901 unitsPork sausages: 119,302 pairsFish: 40,850 kgPork knuckles (haxen): 69,293 unitsOxen: 119 unitsExpenditure of electricity: 2.96 million kWh (as much as 14% of Munichs daily requirements or as muchas a four person family will need in 52 years and 4 months)Expenditure of gas: about 198,489 m3Expenditure of water: about 107,489 m3 (as much as 27% of Munichs daily requirements )Waste: 678 t(2004)Toilets: about 980 seats, more than 878 meters of urinals and 17 for disabled personsPhone booths: 83, also for international credit cardsLost property: about 4000 items, among them 260 pairs of glasses, 200 mobile phones, wedding rings,and even 500 crutches
  39. 39. Mega events and their side eventsMega events and mega trends are creating newopportunities!What is next?Round tables on two topics:Mega events and Mega trends
  40. 40. 51st ICCA Congress Round table:share any examples where yourcompany or destination hasidentified unusual events or foundan opportunity that you simply werenot aware of.International Congress and Convention Association.Twitter: #ICCA12
  41. 41. 51st ICCA Congress, San Juan, Puerto Rico Into the unknown: how to find events you never knew existed!Unknown events are not recognised events
  42. 42. Leipzig„s bid to host theICCA Congress 2011
  43. 43. Leipzig„s bid to host theICCA Congress 2011 Leipzig´s bid delegation at the final presentaton in Frankfurt
  44. 44. Leipzig„s bid to host theWorld Skills 2013 The WorldSkills Competition In 1946 two Spaniards had a vision. José Antonio Elola Olaso and Francisco Albert-Vidal dreamed of an international craft skills competition, a professional-quality championship with participants from all over the world. The first Spanish championships for apprentices were a roaring success in 1947. In 1950, neighbouring Portugal was invited to join in, and since 1953 more and more countries have taken up the challenge. Morocco, France, United Kingdom, Germany and Switzerland entered teams for the International Vocational Training Contest. Since 1999 the event has been known as WorldSkills. Initially held annually, it has been held every other year since 1973.
  45. 45. Leipzig„s bid to host theWorld Skills 2013 From 2 to 7 July 2013 the WorldSkills Competition will be held in Leipzig. At the first global event of its kind to be held in Germany for 40 years, the best international trainees aged below 23 will compete for medals in 45 official disciplines. Over 1,000 Competitors will make WorldSkills Leipzig 2013 the biggest international competition of its kind ever held.
  46. 46. Leipzig„s bid to host theWorld Skills 2013 WorldSkills Leipzig 2013 is also a unique offer for specialists. At conferences, seminars and symposiums experts will discuss the future of education, while companies will make use of the opportunity to present their expertise and make business contacts.
  47. 47. Leipzig – new events2014 2018- World Library and Information Congress - International Children„s Games (ICG)- Special Olympics National Games 20192015 - Special Olympics World Games- European Masters Games - Gymnastrada2016 2020- Aerobic World Championships - FINA World Swimming Championships (25m)2017- Deutscher Evangelischer Kirchentag- 4th World Conference on Doping in Sport- Weltkongress der Internationalen Handelskammern- Men„s Junior World Handball Championship- European Youth Olympic Festival- World Masters Games (Sommerspiele)- Summer Universiade- World Games- Gymnastics for life world challenge
  48. 48. 51st ICCA Congress, San Juan, Puerto Rico Into the unknown: how to find events you never knew existed!Unknown events, which are existing events and recognised, but not discovered
  49. 49. Result
  50. 50. Result
  51. 51. Result
  52. 52. Result
  53. 53. Result
  54. 54. Result
  55. 55. Result
  56. 56. Result
  57. 57. Result
  58. 58. ResultRound tableWhat can I learn from my neighbour?
  59. 59. 51st ICCA Congress Round table:share information about yourresearch strategy – how do you goabout finding events that matchyour destination’s strengths, how doyou prioritise your efforts to win themost appropriate type of business.International Congress and Convention Association.Twitter: #ICCA12
  60. 60. 51st ICCA Congress•European Kidney Cancer Congress, 9th edition Dublin2014•Latin American Kidney Cancer Congress, 1st editionBuenos Aires 2013International Congress and Convention Association.Twitter: #ICCA12
  61. 61. Our philosophySustainable executionThe main prerequisites for the success of a bid are clearly defined.Brilliant execution of technical requirementsEvery tendering organisation must be convincedthat the applicant is able to fulfil the technicalrequirements, needed for the implementation of anevent.
  62. 62. Our philosophySustainable executionPolitical supportEvery bid needs backing from the political arena.
  63. 63. Our philosophySustainable executionEmotional impactFacts convince, moods fluctuate.The more important it is to establish a mood thatcreates emotional closeness and warmth.Cultural and social uniqueness are importantcriteria.
  64. 64. Our philosophySustainable executionPositive perceptionPerception often sets a mood that influencespurchase, consumption or voting patterns.Tasks entrusted to us are frequently bound toa promise that will not be honoured untilsome time in the future.Our job is to generate perception in a factual andemotional sense to imply the fulfilment of thepromise made.
  65. 65. Thank you for your attention! abold corporation Höchlstraße 4 81675 München Germany Phone +49 89 360499-0 Fax +49 89 360499-99 www.abold.de
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