Glasgow City Marketing Bureau #ICCA12 TUESDAY 23/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

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  • 1. Glasgow City Marketing BureauAileen Crawford, Head of Convention Bureau
  • 2. Glasgow’s strategy for delegate buildStrong partnershipUnderstand strategy, aims & audiencesAdd value 1, 2, 3 3. Develop 1. Develop 2. Promote via new channelsassets to grow existing networks and delegate and distribution opportunities numbers channels for delegate build
  • 3. Case Study: Royal College of Paediatrics & Child healthPostcards wereproduced to bedistributed topotentialdelegates atevents in 2011
  • 4. Rollerbanner wasdesigned topromote theconference anddisplayed inRCPCH’sHeadquarters
  • 5. Adverts wereproduced forRCPCH’sbrochures andnewsletter topromote theconference
  • 6. Pre Conference Marketing SupportPosters weredesigned topromote theconference topotentialdelegates to goto other eventsand partnerconferences
  • 7. Other ideas: Pre Glasgow Conference MarketingStand at preconference
  • 8. Work with Local ContactsUniversities – GCMB has 2 500 contactsPublic Health Organisations – GCMB hasaccess to 3000 local doctors
  • 9. Email Blast – GCMB support
  • 10. Other ideas: Let the delegate do thetalking Video
  • 11. Other ideas: Let the delegate do thetalking Video
  • 12. Other ideas: Researcher to find local industry links List of 50 Scottish companiesprovided by GCMB’s researcher
  • 13. Other ideas: City information for thecongress website
  • 14. Other ideas: Video to welcome thedelegates