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Models For Structuring City Convention Bureaux And Other Marketing Organizations (Part 3) #ICCA12 TUESDAY 23/10/2012
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Models For Structuring City Convention Bureaux And Other Marketing Organizations (Part 3) #ICCA12 TUESDAY 23/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.


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    • 1. 51st ICCA Congress Models for structuring city convention bureaux and other marketing organisations Tuesday 23 Oct 11:00International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
    • 2. VisitOSLO – Oslo Convention and Visitors Bureau Anne Wallin Rødven Convention DirectorInternational Congress and Convention Association.Twitter: #ICCA12
    • 3. History• Established 1929 as «The Travel and Tourist Association for Oslo and its region» – NOK 5000 from the city(€ 625/$ 1000)• Changed to «Oslo Promotion» in 1988 – a semi-municipal foundation – In 1990 we had NOK 13 mill from the city (€ 1,6 mill/$ 2,6 mill) – In 1991 the municipal contribution dropped to NOK 3 mill!• New change from 1992: Oslo Promotion Ltd with share- holders from the industry, and no municipal involvement – Name changed to VisitOSLO in 2005International Congress and Convention Association.Twitter: #ICCA12
    • 4. Structure• 150 shareholders from the industry – NOK 10 000 per share (€ 1250/$ 2000)• They pay an annual marketing fee depending on their category – Hotels per room – Congress centres per seat – All other categories fixed rate• City council not involved in the formal structure – Pays an annual contribution for Tourist Information Centres and different projects i.e. convention bureau. Subject to application every yearInternational Congress and Convention Association.Twitter: #ICCA12
    • 5. GovernanceInternational Congress and Convention Association.Twitter: #ICCA12
    • 6. Our funding in 2012• Municipality (48%) – NOK 17,6 mill (€ 2,2 mill/$ 3,5 mill)• Industry (22%) – NOK 8,3 mill (€ 1 mill/$ 1,7 mill) – Annual marketing fee• Profit from own activities (30%) – NOK 11 mill (€1,4 mill/$ 2,2 mill) – Hotel booking, sale of Oslo Pass, sightseeing, transport etc – Management of regional project for route development (marketing campaigns for new routes/airlines))International Congress and Convention Association.Twitter: #ICCA12
    • 7. Pro’s and con’s• Pro’s: – No need to chase project money from industry • Easy to budget industry contributions – A business-like relationship with the municipality • Not politicalInternational Congress and Convention Association.Twitter: #ICCA12
    • 8. Pro’s and con’s• Con’s – Municipal money subject to change • Elections, new bureaucrats etc • No municipal «ownership» – others can get «our» money • City budget proposal for 2013 - 40% ! – Industry share holders can sell their share with 3 months notice (Oct 1st)International Congress and Convention Association.Twitter: #ICCA12
    • 9. Conditions for success• Constant flow of information – Close cooperation with industry • Leads, feed back, reporting – Close relations with city officials and politicians • Reporting, common projects, constant follow upInternational Congress and Convention Association.Twitter: #ICCA12
    • 10. 51st ICCA Congress Thank you!International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
    • 11. • How’s your organization structured/owned, i.e. governance structure?• How’s it financed (public/private, long-term/short- term etc.)• What’s the funding based on, e.g. no specific obligations, performance based results or other basis.• Advantages/dis-advantages related to your “model”• Why does your model work well (not so well) for your specific destination (political/business environment)?

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