51st ICCA Congress    ICCA congress 2004 -    catalyst for the African    meeting industryInternational Congress and Conve...
Why bidding for ICCA?• Same reasons as valid for our clients    –   International recognition    –   Profiling your indust...
More specific for Cape Town and SA:• South Africa still undiscovered in 2004, 10 years  after new democracy• Country low o...
Targets and objectives• Increase global interest for meeting in Africa• Demonstrate that South Africa is a safe meeting  d...
Bidding preparation (2000-2002)•   Lobby competition in South Africa•   Lobby ICCA members in Africa•   Lobby ICCA interna...
Importance of PR• Strategic important  for CTICC to host  ICCA as early as  possible• ICCA board had to  take decision bas...
The bid!International Congress and Convention Association.Twitter: #ICCA12
Support from industry partnersInternational Congress and Convention Association.Twitter: #ICCA12
The budget• Total expenditure:  Euro 320 000.00• Based on 475 delegates,  100 acc. persons and 15  guests -> 10% loss• Bre...
International Congress and Convention Association.Twitter: #ICCA12
Busan 2003International Congress and Convention Association.Twitter: #ICCA12
ICCA members in Africa               99   00   01   02    03   04    05   06   07   08   09   10 11 12Ethiopia       1    ...
25 October 2004!International Congress and Convention Association.Twitter: #ICCA12
25 October 2004International Congress and Convention Association.Twitter: #ICCA12
25 October 2004International Congress and Convention Association.Twitter: #ICCA12
25 October 2004International Congress and Convention Association.Twitter: #ICCA12
25 October 2004International Congress and Convention Association.Twitter: #ICCA12
Meeting the targets?Delegate numbers2003                         Busan                  4962004                         Ca...
Meeting the targets (2)• ICCA 2004: 654 delegates  (record outside Europe)• Profitable, because break even point  at 590 d...
Meeting the targets (3)• Great media attention, both locally and  international!International Congress and Convention Asso...
International Congress and Convention Association.Twitter: #ICCA12
Leaving a legacyInternational Congress and Convention Association.Twitter: #ICCA12
Growing the industry    Congress surplus of Euro 75 000    •One third used to sponsor future ICCA congresses    •One third...
51st ICCA Congress    Thank you!International Congress and Convention Association.                                        ...
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ICCA Congress 2004 - Catalyst For The African Meeting Industry #ICCA12 TUESDAY 23/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

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ICCA Congress 2004 - Catalyst For The African Meeting Industry #ICCA12 TUESDAY 23/10/2012

  1. 1. 51st ICCA Congress ICCA congress 2004 - catalyst for the African meeting industryInternational Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
  2. 2. Why bidding for ICCA?• Same reasons as valid for our clients – International recognition – Profiling your industry at home – Accelerating local experience levels – Putting destination ‘on the map’ – Direct and indirect economic spin off – Creating new business opportunitiesInternational Congress and Convention Association.Twitter: #ICCA12
  3. 3. More specific for Cape Town and SA:• South Africa still undiscovered in 2004, 10 years after new democracy• Country low on the ICCA ranking list• Three brand-new convention centres (incl. CTICC)• Momentum with government, accommodation sector and other stake holders• Opportunity to expose staff to best global practice, but also to demonstrate skills levels• Create positive media attention for city and countryInternational Congress and Convention Association.Twitter: #ICCA12
  4. 4. Targets and objectives• Increase global interest for meeting in Africa• Demonstrate that South Africa is a safe meeting destination with state of the art facilities• Promote Cape Town as first choice in Africa• Promote the newly established CTICC• Increase professionalism in the African meeting industry (ICCA membership)• Show stakeholders (e.g. government and SAA) what international meeting industry is about• Change competitive environment into cooperativeInternational Congress and Convention Association.Twitter: #ICCA12
  5. 5. Bidding preparation (2000-2002)• Lobby competition in South Africa• Lobby ICCA members in Africa• Lobby ICCA international board• Lobby national and international trade media• Extensive PR around expected opening date CTICC• Appointment of PCO• Preparation of first budget• Provisional sponsorship arrangements• Prepare bid book• Present bid (Copenhagen, 2002)International Congress and Convention Association.Twitter: #ICCA12
  6. 6. Importance of PR• Strategic important for CTICC to host ICCA as early as possible• ICCA board had to take decision based on trust; venue still under constructionInternational Congress and Convention Association.Twitter: #ICCA12
  7. 7. The bid!International Congress and Convention Association.Twitter: #ICCA12
  8. 8. Support from industry partnersInternational Congress and Convention Association.Twitter: #ICCA12
  9. 9. The budget• Total expenditure: Euro 320 000.00• Based on 475 delegates, 100 acc. persons and 15 guests -> 10% loss• Break even as low as possible• Risk with the host• Anticipated sponsoring• Reasonable delegate feesInternational Congress and Convention Association.Twitter: #ICCA12
  10. 10. International Congress and Convention Association.Twitter: #ICCA12
  11. 11. Busan 2003International Congress and Convention Association.Twitter: #ICCA12
  12. 12. ICCA members in Africa 99 00 01 02 03 04 05 06 07 08 09 10 11 12Ethiopia 1 1 1 1 1 1 1 0 1 1 2 2 2 2Kenya 1 1 0 0 0 0 0 1 1 2 2 2 2 5M’zambique 0 0 0 0 0 0 0 0 0 1 1 1 1 1South Africa 5 5 7 7 10 14 16 16 18 22 21 22 23 21Tanzania 1 1 1 1 1 1 1 1 1 1 1 1 1 3Uganda 0 0 0 0 0 0 0 0 1 1 1 1 0 0Zambia 0 0 0 0 0 0 0 0 1 1 1 1 1 1Zimbabwe 1 1 1 1 1 0 0 0 0 0 0 0 0 0Africa 9 9 10 10 13 16 18 18 23 29 29 30 30 33International Congress and Convention Association.Twitter: #ICCA12
  13. 13. 25 October 2004!International Congress and Convention Association.Twitter: #ICCA12
  14. 14. 25 October 2004International Congress and Convention Association.Twitter: #ICCA12
  15. 15. 25 October 2004International Congress and Convention Association.Twitter: #ICCA12
  16. 16. 25 October 2004International Congress and Convention Association.Twitter: #ICCA12
  17. 17. 25 October 2004International Congress and Convention Association.Twitter: #ICCA12
  18. 18. Meeting the targets?Delegate numbers2003 Busan 4962004 Cape Town 6542005 Montevideo 4152012 San Juan 700South African delegates2003 Busan 102004 Cape Town 462005 Montevideo 142012 San Juan 24International Congress and Convention Association.Twitter: #ICCA12
  19. 19. Meeting the targets (2)• ICCA 2004: 654 delegates (record outside Europe)• Profitable, because break even point at 590 delegates• 46 South African participants!International Congress and Convention Association.Twitter: #ICCA12
  20. 20. Meeting the targets (3)• Great media attention, both locally and international!International Congress and Convention Association.Twitter: #ICCA12
  21. 21. International Congress and Convention Association.Twitter: #ICCA12
  22. 22. Leaving a legacyInternational Congress and Convention Association.Twitter: #ICCA12
  23. 23. Growing the industry Congress surplus of Euro 75 000 •One third used to sponsor future ICCA congresses •One third used to support African ICCA members to participate in ICCA research meetings •One third to create ICCA South Africa pre-financing fund – later re-allocated to the ICCA African Chapter. African client- supplier workshops.International Congress and Convention Association.Twitter: #ICCA12
  24. 24. 51st ICCA Congress Thank you!International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
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