52nd ICCA Congress

Boost your stage and video presence :
How to make a positive impact when on camera
or in front of an a...
52nd ICCA Congress

Boost your stage and video presence :
With Tina Altieri and Ian Whiteling

International Congress and ...
Want to run and hide?
What’s my opinion worth anyway?

Isn’t there someone else more qualified to speak?
International Con...
Where are our Vox Pop Stars?

International Congress and Convention Association
.

Twitter: #ICCA13
Knowledge isn’t power

Communicating knowledge is
International Congress and Convention Association
.

Twitter: #ICCA13
How do the influential do it?

Attract the right sort of attention
Say something news worthy or quotable at any time

Appe...
Your key message is king

•

They want you - the technical expert - to be
the persuader.

•

They want statements not info...
Your key message is king
5 – 7 seconds
“Our city offers many benefits for the business

traveler. We have identified 5 mai...
Your key message is king
“Mount Pokoyo is the destination business
travellers are raving about. World class facilities,
a ...
Creating a verbal presence
Don’t say “I think”
Instead say “I’m convinced” or “I’m confident.”
Don’t say “I’m enjoying the...
Megaphone messages
•

Analogies and similies

•

First person answers

•

Self contained answers

•

Prophecies of doom

I...
Megaphone messages
•

Analogies and similies

These help your audience to see what you are saying.

International Congress...
Megaphone messages
•

First person answers

Stories drawn from your own experience.
“My 25 years experience in the MICE
in...
Megaphone messages
•

Self contained answers.

Can the audience understand what
you’re talking about by listening to

your...
Megaphone messages
•

Prophecy of Doom

Motivating people into action.

“If we don’t do this, then we run the risk of …..”...
My ICCA Congress 2013 take away
I must have my powerful key
messages ready to deliver
regardless of the questions

being a...
Now it’s over to you…

What are your key messages?

International Congress and Convention Association
.

Twitter: #ICCA13
Presentation faux pas

Physical distractions
Clothing distractions
You’re distracted
International Congress and Convention...
Physical distractions

Physical distractions
Clothing distractions
You’re distracted
International Congress and Convention...
Presentation faux pas

Visual distractions
Dress distractions
You’re distracted
International Congress and Convention Asso...
Plain, bold colours work better than…

Visual distractions
Dress distractions
You’re distracted
International Congress and...
Busy prints = distracting to the eye

Visual distractions
Dress distractions
You’re distracted
International Congress and ...
Classic colours for men

Visual distractions
Dress distractions
You’re distracted
International Congress and Convention As...
The Cluttered look = distracting

Visual distractions
Dress distractions
You’re distracted
International Congress and Conv...
You are distracted

It shows – on video or in
presentations - when you
don’t have your
head in the game.

International Co...
Now it’s over to you…
•

An interviewer

•

An interviewee

•

An observer

International Congress and Convention Associat...
Top two body language gems
Want to increase your video and
presentation
presence immediately?

Open these two doors to ene...
Question
What is your role during a business
presentation?
A) Subject matter expert
B) Stage performer
C) Sales person
D) ...
Answer

B) Stage performer

International Congress and Convention Association
.

Twitter: #ICCA13
To wrap up
Preparation

Performance
Practice
Verbalisation
With your performance
jacket on!
International Congress and Con...
Thank you!
Tina Altieri

www.maxcommunicate.com
International Congress and Convention Association

Twitter: #ICCA13
52nd ICCA Congress

Boost your stage and video presence now!
Thank you!

International Congress and Convention Association...
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Te12 Boost your stage and video presence

  1. 1. 52nd ICCA Congress Boost your stage and video presence : How to make a positive impact when on camera or in front of an audience International Congress and Convention Association . Twitter: #ICCA13
  2. 2. 52nd ICCA Congress Boost your stage and video presence : With Tina Altieri and Ian Whiteling International Congress and Convention Association . Twitter: #ICCA13
  3. 3. Want to run and hide? What’s my opinion worth anyway? Isn’t there someone else more qualified to speak? International Congress and Convention Association . Twitter: #ICCA13
  4. 4. Where are our Vox Pop Stars? International Congress and Convention Association . Twitter: #ICCA13
  5. 5. Knowledge isn’t power Communicating knowledge is International Congress and Convention Association . Twitter: #ICCA13
  6. 6. How do the influential do it? Attract the right sort of attention Say something news worthy or quotable at any time Appear confident and credible International Congress and Convention Association . Twitter: #ICCA13
  7. 7. Your key message is king • They want you - the technical expert - to be the persuader. • They want statements not information download. • Short, lively quotes and catchy phrases. International Congress and Convention Association . Twitter: #ICCA13
  8. 8. Your key message is king 5 – 7 seconds “Our city offers many benefits for the business traveler. We have identified 5 main reasons for this. Firstly, because we have…” International Congress and Convention Association . Twitter: #ICCA13
  9. 9. Your key message is king “Mount Pokoyo is the destination business travellers are raving about. World class facilities, a picture perfect city and dining options that delegates keep coming back for. It’s special.” 7 seconds International Congress and Convention Association . Twitter: #ICCA13
  10. 10. Creating a verbal presence Don’t say “I think” Instead say “I’m convinced” or “I’m confident.” Don’t say “I’m enjoying the Congress” Instead say “The ICCA Congress is bursting at the seams with great take aways for me and my team. Don’t say “Moreover we should be considering…” Instead say “On top of that let’s consider...” International Congress and Convention Association . Twitter: #ICCA13
  11. 11. Megaphone messages • Analogies and similies • First person answers • Self contained answers • Prophecies of doom International Congress and Convention Association . Twitter: #ICCA13
  12. 12. Megaphone messages • Analogies and similies These help your audience to see what you are saying. International Congress and Convention Association . Twitter: #ICCA13
  13. 13. Megaphone messages • First person answers Stories drawn from your own experience. “My 25 years experience in the MICE industry tells me that we need to keep exploring better ways to…” International Congress and Convention Association . Twitter: #ICCA13
  14. 14. Megaphone messages • Self contained answers. Can the audience understand what you’re talking about by listening to your response without hearing the question? International Congress and Convention Association . Twitter: #ICCA13
  15. 15. Megaphone messages • Prophecy of Doom Motivating people into action. “If we don’t do this, then we run the risk of …..” International Congress and Convention Association . Twitter: #ICCA13
  16. 16. My ICCA Congress 2013 take away I must have my powerful key messages ready to deliver regardless of the questions being asked. Think of the headlines you’d like to see, then say them! International Congress and Convention Association . Twitter: #ICCA13
  17. 17. Now it’s over to you… What are your key messages? International Congress and Convention Association . Twitter: #ICCA13
  18. 18. Presentation faux pas Physical distractions Clothing distractions You’re distracted International Congress and Convention Association . Twitter: #ICCA13
  19. 19. Physical distractions Physical distractions Clothing distractions You’re distracted International Congress and Convention Association . Twitter: #ICCA13
  20. 20. Presentation faux pas Visual distractions Dress distractions You’re distracted International Congress and Convention Association . Twitter: #ICCA13
  21. 21. Plain, bold colours work better than… Visual distractions Dress distractions You’re distracted International Congress and Convention Association . Twitter: #ICCA13
  22. 22. Busy prints = distracting to the eye Visual distractions Dress distractions You’re distracted International Congress and Convention Association . Twitter: #ICCA13
  23. 23. Classic colours for men Visual distractions Dress distractions You’re distracted International Congress and Convention Association . Twitter: #ICCA13
  24. 24. The Cluttered look = distracting Visual distractions Dress distractions You’re distracted International Congress and Convention Association . Twitter: #ICCA13
  25. 25. You are distracted It shows – on video or in presentations - when you don’t have your head in the game. International Congress and Convention Association . Twitter: #ICCA13
  26. 26. Now it’s over to you… • An interviewer • An interviewee • An observer International Congress and Convention Association . Twitter: #ICCA13
  27. 27. Top two body language gems Want to increase your video and presentation presence immediately? Open these two doors to energise your message International Congress and Convention Association . Twitter: #ICCA13
  28. 28. Question What is your role during a business presentation? A) Subject matter expert B) Stage performer C) Sales person D) Technical advisor International Congress and Convention Association . Twitter: #ICCA13
  29. 29. Answer B) Stage performer International Congress and Convention Association . Twitter: #ICCA13
  30. 30. To wrap up Preparation Performance Practice Verbalisation With your performance jacket on! International Congress and Convention Association . Twitter: #ICCA13
  31. 31. Thank you! Tina Altieri www.maxcommunicate.com International Congress and Convention Association Twitter: #ICCA13
  32. 32. 52nd ICCA Congress Boost your stage and video presence now! Thank you! International Congress and Convention Association . Twitter: #ICCA13
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