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52nd ICCA Congress

Basic Introduction to
Bidding for International
Association Congresses
Tuesday 5th of November 2013
In...
Who are we?

WHO ARE YOU??

International Congress and Convention Association
.

Twitter: #ICCA13
Any special issues??

International Congress and Convention Association
.

Twitter: #ICCA13
Int
association

Meeting
ambassador

LOBBYING
LOBBYING

ANALYSIS
&
RESEARCH
RESEARCH

PREL. BOOKINGS
BID

EXAMPLE OF A BID...
Teamwork in the destination
Research &
Analysis

The City

Securing venues &
accommodation

= Convention
Bureau

Bid

Venu...
BEFORE…..

….. even thinking of starting the
process for bidding……

International Congress and Convention Association
.

T...
I have to know my destination

International Congress and Convention Association
.

Twitter: #ICCA13
• KEEP UPDATED!!

International Congress and Convention Association
.

Twitter: #ICCA13
And your partners in the destination have to
understand the international meetings market

International Congress and Conv...
• What makes me better than
• my competitors?

• How do I tell?

International Congress and Convention Association
.

Twit...
International Congress and Convention Association
.

Twitter: #ICCA13
Int
association

Meeting
ambassador

LOBBYING
LOBBYING

ANALYSIS
&
RESEARCH
RESEARCH

PREL. BOOKINGS
BID

EXAMPLE OF A BID...
Analysis & research

• Close cooperation
between CVB - local PCO meeting ambassador

International Congress and Convention...
Meeting ambassador
An individual with high profile within hers/his
area of knowledge and with a good national
and/or inter...
Meeting ambassador

• Invites
• Front person
• Lobbyist
• Must be supported
• Must be educated
• Shall have the glory
Inte...
Lobbying (the meeting
ambassador)

International Congress and Convention Association
.

Twitter: #ICCA13
Organising information on the meeting

International Congress and Convention Association
.

Twitter: #ICCA13
Guidelines/Request for proposals

• Ask the association
• Internet
• No guidelines?

International Congress and Convention...
Understanding the client

International Congress and Convention Association
.

Twitter: #ICCA13
History of the congress

•
•
•
•
•

ICCA/UIA
Internet
Local member of the association
Board member
Colleagues in the indus...
INFORMATION FROM ICCA
Availability
Other events?
Better events? – Yielding

International Congress and Convention Association
.

Twitter: #ICCA1...
Cost
Are there any fees for hosting
the meeting?
Is it worth it?

Who can pay?

International Congress and Convention Asso...
Support
Local
National
Regional

European

International Congress and Convention Association
.

Twitter: #ICCA13
Competitors analysis
If I get to know!

I make a SWOT on the
competitors

International Congress and Convention Associatio...
Shall I go for it?

Does it fit in?
Can I beat my competitors?
Do I have the time to deliver?
Do I have the money?
Shangha...
Yes, let’s go for it!!!!

International Congress and Convention Association
.

Twitter: #ICCA13
Int
association

Meeting
ambassador

LOBBYING
LOBBYING

ANALYSIS
&
RESEARCH
RESEARCH

PREL. BOOKINGS
BID

EXAMPLE OF A BID...
Securing venues & accommodation

Reservation of the congress
venue & social venues
Remember the time margins

Internationa...
Block bookings of hotel room
Research ”booking flow”
Confidential information
Keep the hotels informed

International Cong...
New “trend” (in Europe??)
Major medical meetings:

The organisations want the hotel room
rates included (to a fixed rate)i...
Bid production

International Congress and Convention Association
.

Twitter: #ICCA13
Int
association

Meeting
ambassador

LOBBYING
LOBBYING

ANALYSIS
&
RESEARCH
RESEARCH

PREL. BOOKINGS
BID

EXAMPLE OF A BID...
A bid book is a document
presenting the destination,
focusing on the association’s
needs, for organising a meeting
It has ...
Read read read READ
Read the Bid Manual/Guidelines

Do NOT interpret it!!
Check out what is missing

International Congres...
Delivery

Who
How

When

International Congress and Convention Association
.

Twitter: #ICCA13
Adjust the bid to the client

Bridge the gap
International Congress and Convention Association
.

Twitter: #ICCA13
Content
1. Letters of invitations
2. Support from the university, other universities,
national research centres, researche...
Content

International Congress and Convention Association
.

Twitter: #ICCA13
Make it easy to understand

International Congress and Convention Association
.

Twitter: #ICCA13
International Congress and Convention Association
.

Twitter: #ICCA13
Content

7. Communicating the meeting
8. References

International Congress and Convention Association
.

Twitter: #ICCA13
Content
9. Travel to Stockholm
by plane
official carrier – “convention plus”
low cost carriers
by train
by boat
10. Public...
International Congress and Convention Association
.

Twitter: #ICCA13
Airlines & flights

International Congress and Convention Association
.

Twitter: #ICCA13
International Congress and Convention Association
.

Twitter: #ICCA13
Content

11. Accommodation
Hotel Overview
Low cost options?

International Congress and Convention Association
.

Twitter:...
Where and how many are they?

International Congress and Convention Association
.

Twitter: #ICCA13
Hotels – price & ratings
4 stars
• U$449 / night
• 19 mins. Distance
• Line M34

4 stars
•U$259 / night
•21 mins. Distance...
12. Social venues & events

13. Restaurants
14. Preliminary budget

International Congress and Convention Association
.

T...
15. Stockholm & surroundings
16. Pre & Post congress tours
17. Support City of Stockholm
18. Sustainable issues, ideas for...
Follow the guidelines
– do not standardize
Every Bid book is a tailor
made product

International Congress and Convention ...
MARKETING & PROMOTION
Attendance to promotional events and congresses

For potential financial support only

0

0

EURO

-...
Site inspection

International Congress and Convention Association
.

Twitter: #ICCA13
Int
association

Meeting
ambassador

LOBBYING
LOBBYING

ANALYSIS
&
RESEARCH
RESEARCH

PREL. BOOKINGS
BID

EXAMPLE OF A BID...
Why?
To prove that the bid is true
Create a relationship between
the association/corePCO and the
destination
Who?
Decision...
When?
Before decision - of course BUT……

International Congress and Convention Association
.

Twitter: #ICCA13
How?
Create a focused programme
Dare to exclude
Logistics
Relations
Inform local participants
The right people

Internatio...
Decision

International Congress and Convention Association
.

Twitter: #ICCA13
Int
association

Meeting
ambassador

LOBBYING
LOBBYING

ANALYSIS
&
RESEARCH
RESEARCH

PREL. BOOKINGS
BID

EXAMPLE OF A BID...
The decision makers

The HQ of the Association
The Core PCO / AMC
The Board Members
The General Assembly
All attendees

In...
Check the format of the presentation

Time?
Who?
Where?
What?

International Congress and Convention Association
.

Twitte...
Promoting the candidacy
Start early
Meeting Ambassadors prime role
Talk to the supporting partners
Talk to decision makers...
Presentation:
Who will make the presentation
on-site?
Train the presenter

Lobbying activities on-site
Mini bid
Exhibit

I...
The presentation

I have to be there or
backing up at home
Keep time schedule!
Be prepared for surprises
International Con...
THE PRESENTER MUST BE
a good speaker
a good presenter
a stage performer
and it helps if the presenter is
a knowledgeable a...
The 10th
World Congress of
Hammer Toes will be
organised in ….

International Congress and Convention Association
.

Twitt...
Shanghai
International Congress and Convention Association
.

Twitter: #ICCA13
We did a perfect research, a perfect Bid
Book and we made an outstanding
presentation!
Why did we loose?

International Co...
The unexpected
The sponsors!?
The hidden agenda

International Congress and Convention Association
.

Twitter: #ICCA13
Or simply......

..... a better competitor

International Congress and Convention Association
.

Twitter: #ICCA13
Don’t blame anyone just try to understand
and evaluate the campaign
Decide if I want to go for
it again- or not

Internati...
The 11th
World Congress of
Hammer Toes will be
organised in ….

International Congress and Convention Association
.

Twitt...
STOCKHOLM
International Congress and Convention Association
.

Twitter: #ICCA13
We WON!!!

Celebrate!!!
Evaluate !!!

International Congress and Convention Association
.

Twitter: #ICCA13
• Stockholm has been selected
What is the role of the CVB?
Hand over – to whom?
Introduction
Contracts
When is the informa...
Int
association

Meeting
ambassador

LOBBYING
LOBBYING

ANALYSIS
&
RESEARCH
RESEARCH

PREL. BOOKINGS
BID

EXAMPLE OF A BID...
Evaluation

Check out the organizers view of my
destination.
Check out the delegates views of my
destination.

Learn and C...
Remember....

Know the client and how she acts
Give the client what she wants
– NOT what I like to offer
Create transparen...
EACH

BID

IS

DIFFERENT

International Congress and Convention Association
.

Twitter: #ICCA13
Studie 2009/10
52nd ICCA Congress

Thank you!

International Congress and Convention Association
.

Twitter: #ICCA13
Te07 Fundamentals of bidding for international association meetings  - henrik
Te07 Fundamentals of bidding for international association meetings  - henrik
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Te07 Fundamentals of bidding for international association meetings - henrik

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Transcript of "Te07 Fundamentals of bidding for international association meetings - henrik"

  1. 1. 52nd ICCA Congress Basic Introduction to Bidding for International Association Congresses Tuesday 5th of November 2013 International Congress and Convention Association . Twitter: #ICCA13
  2. 2. Who are we? WHO ARE YOU?? International Congress and Convention Association . Twitter: #ICCA13
  3. 3. Any special issues?? International Congress and Convention Association . Twitter: #ICCA13
  4. 4. Int association Meeting ambassador LOBBYING LOBBYING ANALYSIS & RESEARCH RESEARCH PREL. BOOKINGS BID EXAMPLE OF A BID PROCESS EXAMPLE OF A PROCESS Associations Associations EVALUATION SITE INSPECTION SITE VISIT MEETING LOBBYING PRESENTATION & DECISION LOBBYING
  5. 5. Teamwork in the destination Research & Analysis The City Securing venues & accommodation = Convention Bureau Bid Venues DMCs PCOs University Suppliers Hotels Site-inspection Evaluation The Meeting Decision International Congress and Convention Association . Twitter: #ICCA13
  6. 6. BEFORE….. ….. even thinking of starting the process for bidding…… International Congress and Convention Association . Twitter: #ICCA13
  7. 7. I have to know my destination International Congress and Convention Association . Twitter: #ICCA13
  8. 8. • KEEP UPDATED!! International Congress and Convention Association . Twitter: #ICCA13
  9. 9. And your partners in the destination have to understand the international meetings market International Congress and Convention Association . Twitter: #ICCA13
  10. 10. • What makes me better than • my competitors? • How do I tell? International Congress and Convention Association . Twitter: #ICCA13
  11. 11. International Congress and Convention Association . Twitter: #ICCA13
  12. 12. Int association Meeting ambassador LOBBYING LOBBYING ANALYSIS & RESEARCH RESEARCH PREL. BOOKINGS BID EXAMPLE OF A BID PROCESS EXAMPLE OF A PROCESS Associations Associations EVALUATION SITE INSPECTION SITE VISIT MEETING LOBBYING PRESENTATION & DECISION LOBBYING
  13. 13. Analysis & research • Close cooperation between CVB - local PCO meeting ambassador International Congress and Convention Association . Twitter: #ICCA13
  14. 14. Meeting ambassador An individual with high profile within hers/his area of knowledge and with a good national and/or international network International Congress and Convention Association . Twitter: #ICCA13
  15. 15. Meeting ambassador • Invites • Front person • Lobbyist • Must be supported • Must be educated • Shall have the glory International Congress and Convention Association . Twitter: #ICCA13
  16. 16. Lobbying (the meeting ambassador) International Congress and Convention Association . Twitter: #ICCA13
  17. 17. Organising information on the meeting International Congress and Convention Association . Twitter: #ICCA13
  18. 18. Guidelines/Request for proposals • Ask the association • Internet • No guidelines? International Congress and Convention Association . Twitter: #ICCA13
  19. 19. Understanding the client International Congress and Convention Association . Twitter: #ICCA13
  20. 20. History of the congress • • • • • ICCA/UIA Internet Local member of the association Board member Colleagues in the industry (CVB, PCO, venues) • Previous destinations International Congress and Convention Association . Twitter: #ICCA13
  21. 21. INFORMATION FROM ICCA
  22. 22. Availability Other events? Better events? – Yielding International Congress and Convention Association . Twitter: #ICCA13
  23. 23. Cost Are there any fees for hosting the meeting? Is it worth it? Who can pay? International Congress and Convention Association . Twitter: #ICCA13
  24. 24. Support Local National Regional European International Congress and Convention Association . Twitter: #ICCA13
  25. 25. Competitors analysis If I get to know! I make a SWOT on the competitors International Congress and Convention Association . Twitter: #ICCA13
  26. 26. Shall I go for it? Does it fit in? Can I beat my competitors? Do I have the time to deliver? Do I have the money? Shanghai Pittsburgh Cape Town Stockholm International Congress and Convention Association . Twitter: #ICCA13
  27. 27. Yes, let’s go for it!!!! International Congress and Convention Association . Twitter: #ICCA13
  28. 28. Int association Meeting ambassador LOBBYING LOBBYING ANALYSIS & RESEARCH RESEARCH PREL. BOOKINGS BID EXAMPLE OF A BID PROCESS EXAMPLE OF A PROCESS Associations Associations EVALUATION SITE INSPECTION SITE VISIT MEETING LOBBYING PRESENTATION & DECISION LOBBYING
  29. 29. Securing venues & accommodation Reservation of the congress venue & social venues Remember the time margins International Congress and Convention Association . Twitter: #ICCA13
  30. 30. Block bookings of hotel room Research ”booking flow” Confidential information Keep the hotels informed International Congress and Convention Association . Twitter: #ICCA13
  31. 31. New “trend” (in Europe??) Major medical meetings: The organisations want the hotel room rates included (to a fixed rate)in the bid International Congress and Convention Association . Twitter: #ICCA13
  32. 32. Bid production International Congress and Convention Association . Twitter: #ICCA13
  33. 33. Int association Meeting ambassador LOBBYING LOBBYING ANALYSIS & RESEARCH RESEARCH PREL. BOOKINGS BID EXAMPLE OF A BID PROCESS EXAMPLE OF A PROCESS Associations Associations EVALUATION SITE INSPECTION SITE VISIT MEETING LOBBYING PRESENTATION & DECISION LOBBYING
  34. 34. A bid book is a document presenting the destination, focusing on the association’s needs, for organising a meeting It has to be the truth! International Congress and Convention Association . Twitter: #ICCA13
  35. 35. Read read read READ Read the Bid Manual/Guidelines Do NOT interpret it!! Check out what is missing International Congress and Convention Association . Twitter: #ICCA13
  36. 36. Delivery Who How When International Congress and Convention Association . Twitter: #ICCA13
  37. 37. Adjust the bid to the client Bridge the gap International Congress and Convention Association . Twitter: #ICCA13
  38. 38. Content 1. Letters of invitations 2. Support from the university, other universities, national research centres, researchers in Europe etc 3. Scientific level 4. Some ideas for the scientific program 5. What Stockholm stands for International Congress and Convention Association . Twitter: #ICCA13
  39. 39. Content International Congress and Convention Association . Twitter: #ICCA13
  40. 40. Make it easy to understand International Congress and Convention Association . Twitter: #ICCA13
  41. 41. International Congress and Convention Association . Twitter: #ICCA13
  42. 42. Content 7. Communicating the meeting 8. References International Congress and Convention Association . Twitter: #ICCA13
  43. 43. Content 9. Travel to Stockholm by plane official carrier – “convention plus” low cost carriers by train by boat 10. Public transport – reduced ticket prices? International Congress and Convention Association . Twitter: #ICCA13
  44. 44. International Congress and Convention Association . Twitter: #ICCA13
  45. 45. Airlines & flights International Congress and Convention Association . Twitter: #ICCA13
  46. 46. International Congress and Convention Association . Twitter: #ICCA13
  47. 47. Content 11. Accommodation Hotel Overview Low cost options? International Congress and Convention Association . Twitter: #ICCA13
  48. 48. Where and how many are they? International Congress and Convention Association . Twitter: #ICCA13
  49. 49. Hotels – price & ratings 4 stars • U$449 / night • 19 mins. Distance • Line M34 4 stars •U$259 / night •21 mins. Distance •Line E 4 stars 4 stars • U$202.50 / night • 18 mins. Distance • Line M50 4 stars • U$296.80 / night • 20 mins. Distance • Line M50 International Congress and Convention Association . Twitter: #ICCA13 •U$409.73 / night •19 mins. Distance •Line X30 3 stars •U$231 / night •20 mins. Distance •Line M42 3 stars • U$399.00 / night • 19 mins. Distance • M42
  50. 50. 12. Social venues & events 13. Restaurants 14. Preliminary budget International Congress and Convention Association . Twitter: #ICCA13
  51. 51. 15. Stockholm & surroundings 16. Pre & Post congress tours 17. Support City of Stockholm 18. Sustainable issues, ideas for CSR International Congress and Convention Association . Twitter: #ICCA13
  52. 52. Follow the guidelines – do not standardize Every Bid book is a tailor made product International Congress and Convention Association . Twitter: #ICCA13
  53. 53. MARKETING & PROMOTION Attendance to promotional events and congresses For potential financial support only 0 0 EURO - EURO - EURO - EURO - EURO - EURO - Promotional material and actions Stockholmbrochures and city maps 0 0 EURO - EURO - EURO - EURO - EURO - EURO - Airport advertisements Escalator panels at the airport 20 6 EURO 100,00 EURO 12 000,00 EURO - EURO - EURO - EURO Airport desks Welcome desk incl. staff 1 2 EURO 2 000,00 EURO 4 000,00 EURO - EURO - EURO City/region public transportation network advertisements Advertising at the central station 1 1 EURO 19 100,00 EURO 19 100,00 EURO - EURO - EURO - EURO Fire services/Hour/ man Define needs based on project and/or give unit price 0 0 EURO - EURO - EURO - EURO - EURO - EURO - First Aid - Medical Service/Hour/man Define needs based on project and/or give unit price 0 0 EURO - EURO - EURO - EURO - EURO - EURO - Tourist Information Tourist Information desk at the congress venue 1 6 EURO EURO - EURO - EURO EURO - - TECHNICAL EQUIPMENT - CONGRESS/EXHIBITION COSTS 4 000,00 EURO 12 000,00 19 100,00 SERVICES 1 000,00 EURO 6 000,00 6 000,00 INVITED SPEAKERS & COMMITTEES Flight tickets SAS Star Alliance official Carrier Programme 0 0 EURO - EURO - EURO - EURO - EURO - EURO 500 1 EURO - EURO - EURO - EURO - EURO - EURO 20 4 EURO - EURO - EURO - EURO - EURO 8000 7 EURO 30,00 EURO EURO - EURO Speakers bus from/to speakers hotel to/from Committees dinners 4 1 EURO 280,00 EURO 1 120,00 EURO - EURO - EURO 1 120,00 EURO - Speakers bus from/to speakers hotel to/from congress venue 4 5 EURO 280,00 EURO 5 600,00 EURO - EURO - EURO 5 600,00 EURO - Speakers bus from/to speakers hotel to/from Congress Party 4 1 EURO 280,00 EURO 1 120,00 EURO - EURO - EURO 1 120,00 EURO - Gifts for Committees Members, Speakers & invitees Hotel accommodation For potential financial support only 8 000,00 - EURO -8 000,00 EURO 840 000,00 TRANSPORTATION/SHUTTLES Access to city/region public transportation network Travel cards valid on public transport within the region ordered for ALL delegates valid during the congress. Delegates will be able to travel on their badge. 1 680 000,00 EURO 840 000,00 - DIFFERENT SOCIETY COMMITTEE EXPENSES Customs expenses For potential financial support only 0 0 EURO - EURO - EURO - EURO - EURO - EURO - Freight Transport & Management For potential financial support only 0 0 EURO - EURO - EURO - EURO - EURO - EURO - MCI Meetings & Inspection trips For potential financial support only 6 1 EURO - EURO - EURO - EURO - EURO - EURO - Pre-congress committees meetings For potential financial support only 0 0 EURO - EURO - EURO - EURO - EURO - EURO - Congress Dinner Food & Beverages Approx cost for three-course dinner 2000 1 EURO 85,00 EURO EURO - EURO - EURO - EURO Congress Dinner Venue Rental No venue rental when ordering a three-course dinner 1 1 EURO - EURO - EURO - EURO - EURO - EURO 1 1 EURO - EURO - EURO - EURO - EURO - EURO Approx cost for three-course dinner 400 1 EURO 75,00 EURO EURO - EURO - EURO - EURO Insurances For potential financial support only 0 0 EURO - EURO - EURO - EURO - EURO - EURO - Lawyers for contract with venue For potential financial support only 0 0 EURO - EURO - EURO - EURO - EURO - EURO - Travel grants For potential financial support only 0 0 EURO - EURO - EURO - EURO - EURO - EURO EURO - EURO MEALS & SOCIAL ACTIVITIES Photographer for events Society Presidents dinner 170 000,00 30 000,00 170 000,00 30 000,00 VARIOUS TOTAL HOSTING CITY RELATED GOODS AND SERVICES EURO 1 928 940,00 EURO 840 000,00 25 840,00 EURO 1 063 100,00
  54. 54. Site inspection International Congress and Convention Association . Twitter: #ICCA13
  55. 55. Int association Meeting ambassador LOBBYING LOBBYING ANALYSIS & RESEARCH RESEARCH PREL. BOOKINGS BID EXAMPLE OF A BID PROCESS EXAMPLE OF A PROCESS Associations Associations EVALUATION SITE INSPECTION SITE VISIT MEETING LOBBYING PRESENTATION & DECISION LOBBYING
  56. 56. Why? To prove that the bid is true Create a relationship between the association/corePCO and the destination Who? Decision maker(s) The meeting planner International Congress and Convention Association . Twitter: #ICCA13
  57. 57. When? Before decision - of course BUT…… International Congress and Convention Association . Twitter: #ICCA13
  58. 58. How? Create a focused programme Dare to exclude Logistics Relations Inform local participants The right people International Congress and Convention Association . Twitter: #ICCA13
  59. 59. Decision International Congress and Convention Association . Twitter: #ICCA13
  60. 60. Int association Meeting ambassador LOBBYING LOBBYING ANALYSIS & RESEARCH RESEARCH PREL. BOOKINGS BID EXAMPLE OF A BID PROCESS EXAMPLE OF A PROCESS Associations Associations EVALUATION SITE INSPECTION SITE VISIT MEETING LOBBYING PRESENTATION & DECISION LOBBYING
  61. 61. The decision makers The HQ of the Association The Core PCO / AMC The Board Members The General Assembly All attendees International Congress and Convention Association . Twitter: #ICCA13
  62. 62. Check the format of the presentation Time? Who? Where? What? International Congress and Convention Association . Twitter: #ICCA13
  63. 63. Promoting the candidacy Start early Meeting Ambassadors prime role Talk to the supporting partners Talk to decision makers Lobbying – count votes International Congress and Convention Association . Twitter: #ICCA13
  64. 64. Presentation: Who will make the presentation on-site? Train the presenter Lobbying activities on-site Mini bid Exhibit International Congress and Convention Association . Twitter: #ICCA13
  65. 65. The presentation I have to be there or backing up at home Keep time schedule! Be prepared for surprises International Congress and Convention Association . Twitter: #ICCA13
  66. 66. THE PRESENTER MUST BE a good speaker a good presenter a stage performer and it helps if the presenter is a knowledgeable and flexible personality International Congress and Convention Association . Twitter: #ICCA13
  67. 67. The 10th World Congress of Hammer Toes will be organised in …. International Congress and Convention Association . Twitter: #ICCA13
  68. 68. Shanghai International Congress and Convention Association . Twitter: #ICCA13
  69. 69. We did a perfect research, a perfect Bid Book and we made an outstanding presentation! Why did we loose? International Congress and Convention Association . Twitter: #ICCA13
  70. 70. The unexpected The sponsors!? The hidden agenda International Congress and Convention Association . Twitter: #ICCA13
  71. 71. Or simply...... ..... a better competitor International Congress and Convention Association . Twitter: #ICCA13
  72. 72. Don’t blame anyone just try to understand and evaluate the campaign Decide if I want to go for it again- or not International Congress and Convention Association . Twitter: #ICCA13
  73. 73. The 11th World Congress of Hammer Toes will be organised in …. International Congress and Convention Association . Twitter: #ICCA13
  74. 74. STOCKHOLM International Congress and Convention Association . Twitter: #ICCA13
  75. 75. We WON!!! Celebrate!!! Evaluate !!! International Congress and Convention Association . Twitter: #ICCA13
  76. 76. • Stockholm has been selected What is the role of the CVB? Hand over – to whom? Introduction Contracts When is the information released International Congress and Convention Association . Twitter: #ICCA13
  77. 77. Int association Meeting ambassador LOBBYING LOBBYING ANALYSIS & RESEARCH RESEARCH PREL. BOOKINGS BID EXAMPLE OF A BID PROCESS EXAMPLE OF A PROCESS Associations Associations EVALUATION SITE INSPECTION SITE VISIT MEETING LOBBYING PRESENTATION & DECISION LOBBYING
  78. 78. Evaluation Check out the organizers view of my destination. Check out the delegates views of my destination. Learn and CHANGE International Congress and Convention Association . Twitter: #ICCA13
  79. 79. Remember.... Know the client and how she acts Give the client what she wants – NOT what I like to offer Create transparency and trust International Congress and Convention Association . Twitter: #ICCA13
  80. 80. EACH BID IS DIFFERENT International Congress and Convention Association . Twitter: #ICCA13
  81. 81. Studie 2009/10
  82. 82. 52nd ICCA Congress Thank you! International Congress and Convention Association . Twitter: #ICCA13
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