Te01 'big data' andrea doyon
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  • 1. BIG DATA What it really means, and why it's going to radically transform business models, marketing strategies, and competitiveness in every industry ANDREA DOYON, HUMAN EQUATION
  • 2. 01. CAPITAINE AHAB FROM HELL’S HEART I STAB AT THEE
  • 3. # 2001 Marketing Dashboard & Key Performance Indicators My History 4
  • 4. # 2005 Monitoring & Social media My History 5
  • 5. # 2008 Profiling & Cyber Investigation My History 6
  • 6. # 2010 Perfect Storm METHODOLOGY COMPUTING BIG / DATA My History 7
  • 7. YOUR OWN DATA SOCIAL MEDIA DATA OPEN DATA PAID DATA SEMI STRUCTURED DATA My History 8
  • 8. YOUR OWN DATA SOCIAL MEDIA DATA OPEN DATA PAID DATA SEMI STRUCTURED DATA My History 9
  • 9. YOUR OWN DATA SOCIAL MEDIA DATA OPEN DATA PAID DATA SEMI STRUCTURED DATA My History 10
  • 10. YOUR OWN DATA SOCIAL MEDIA DATA OPEN DATA PAID DATA SEMI STRUCTURED DATA My History 11
  • 11. YOUR OWN DATA SOCIAL MEDIA DATA OPEN DATA PAID DATA SEMI STRUCTURED DATA My History 12
  • 12. 02. ICCA 2014 BIG DATA EXPLORER
  • 13. DEMO
  • 14. Real-time Website Visitors Tracking Big Data Explorer 2014 15
  • 15. 03. WHAT’S NEXT ARE YOU READY FOR BIG DATA
  • 16. # BENEFITS What’s Next 17
  • 17. # HOW FAR WILL IT GO? Facial Recognition & Network Analysis PROCESSING What’s Next 18
  • 18. MERCI e. adoyon@humanequation.co t. @anashel l. linkedin.com/in/adoyon
  • 19. # Sample Business Case METHODOLOGY COMPUTING BIG / DATA My History 21
  • 20. # DIGITAL DNA Listing of all Local Contacts LOCAL CHAMPION Scientifics Publications AMBASSADOR DNA Industry Recognitions Key Speaker Organization Committee Colleague Citations Member of an association My History 22
  • 21. TOURISME MONTRÉAL My History 23
  • 22. R. DAVID ANDERSON Executive Vice-President and Chief Financial Officer at CGI SAMPLE DATA HIGH DNA 01 Aggressive and Growing LOW DNA 02 Vice President Finances changes MEDIUM DNA 03 Merger and Acquisitions RECENTS UPDATES RELATIONS CONTACTS ADDRESS 700 – 1130, rue Sherbrooke Ouest Montréal, QC H3A 2M8 EMAIL david.anderson@cgi.com PHONE 514 841 3224 SIGNATURE LINKEDIN NO ACCOUNT SALARY FISCAL YEAR 2010 1 754 874 $ My History 24
  • 23. R. DAVID ANDERSON Executive Vice-President and Chief Financial Officer at CGI SAMPLE DATA HIGH DNA 01 Aggressive and Growing LOW DNA 02 Vice President Finances changes MEDIUM DNA 03 Merger and Acquisitions RECENTS UPDATES My History RELATIONS CONTACTS 25
  • 24. # 23.8M CYBER INVESTIGATIONS In 2013 CYBER INVESTIGATION 26