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SE_3_Parallel Session - Trade show skills

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  • 1. Improve your trade show skills
  • 2. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Goedemorgen Marta Wiśniewska, Coordinator, Gdansk Convention Bureau, Poland Jarno de Boer, Managing Director, CIMGlobal (Congrex Holland BV), the Netherlands Carol van der Hoeff-Kruijmer International Pharmaceutical Federation –FIP, the Netherlands Karen McMain, President, International Orthoptic Association, Canada Célia Galeotti-Wulf, Senior Event Manager – Logistics, European Wind Energy Association, Belgium
  • 3. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Shall we start? bestclipartblog.com
  • 4. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Google? LinkedIn? Association website?Google? LinkedIn? Association website?
  • 5. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 International Congress of Pharmaceutical Sciences -FIP Frequency: Annual Rotation area: World/International Average attendance: over 3000 pax Duration: 6 days
  • 6. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Congress of the International Orthoptic Association -IOA Frequency: 4 Years Rotation area: World/International Average attendance: 650 Duration: 3-4 days
  • 7. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 EWEA Congress Frequency: Annual Rotation area: Europe Average attendance: 7500 pax Duration: 4 days
  • 8. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 That is called… Missed opportunity Picturesource:exceptionstotherules.wordpress.com
  • 9. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Key steps fbw-one.ch
  • 10. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Select trade shows lagunadisplays.com You invest: •MONEY •TIME •RESOURCES CHECK SHOW’S WORTHINESS GLOBAL SHOWS vs REGIONAL
  • 11. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Identify your goals WHOM WOULD YOU WANT TO MEET? HOW WILL YOU ATTRACT BUYERS? SET SPECIFIC MEASUREMENTS grow.gardenmediagroup.com fortune3.com
  • 12. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Don't leave things until the last minute citelighter.com
  • 13. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Use all online opportunities
  • 14. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Design – open & inviting stand www.kongres-magazine.eu DEVELOP A KEY MESSAGE IS THERE A STORY BEHIND THE DESTINATION / PROJECT
  • 15. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 No Empty booths! STAFF NEED TO KNOW BOOTH SCHEDULE (ROTATING)
  • 16. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Professional team www.sparkpresentations.com www.dragonsearchmarketing.com THINK OF A UNIQUE IDENTITY FOR THE STAFF NO HIDING BEHIND THE DESK
  • 17. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Experienced staff goulddesigninc.wordpress.com
  • 18. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Be prepared for the meeting HOW?
  • 19. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Check ICCA Database
  • 20. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Personal Appearance lifeworx.com.au
  • 21. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 How buyers may feel… www.decibelmanagement.com
  • 22. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 80/20 listen vs talk
  • 23. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Take notes patrickmpowers.com
  • 24. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Simple ideas to attract audience Stand out of the crowd cargocollective.com
  • 25. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 gdanskconvention.pl Simple ideas to attract audience Gdansk sunglasses – limited edition
  • 26. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Simple ideas to attract audience Cool & catchy
  • 27. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Simple ideas to attract audience Genius in its simplicity
  • 28. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 = Media attention
  • 29. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Don’t miss networking possibilities
  • 30. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Post show… www.virtuallysorted.com
  • 31. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 80% of leads die at the show www.vapartners.ca
  • 32. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Quick response is another opportunity to make good impression mdgadvertising.com
  • 33. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Reports, statistics, database
  • 34. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Learn from them
  • 35. ICCA Research, Sales and Marketing Programme Twitter: #RSMP14 Working in groups danic100.edublogs.org