Se05 Developing New Ancillary Revenue Streams – naming rights session

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  • 1. 52nd ICCA Congress Developing New Ancillary Revenue Streams – how venues can develop a strategy to sell naming rights International Congress and Convention Association . Twitter: #ICCA13
  • 2. Welcome James Rees – ExCeL London Hilmar Guckert – Dusseldorf Congress Stefan Lohnert – ICS Stuttgart International Congress and Convention Association . Twitter: #ICCA13
  • 3. Background • Mature market – stadia, arenas • Sponsors understand concept • Business to consumer model International Congress and Convention Association . Twitter: #ICCA13
  • 4. The O2 • £6m annual fee signed 2007 International Congress and Convention Association . Twitter: #ICCA13
  • 5. Emirates Stadium 2004 • £90m - £48m(8) shirt, £42m(15) naming 2012 • £150m – extra 5 yrs shirt, 7 yrs naming International Congress and Convention Association . Twitter: #ICCA13
  • 6. International Congress and Convention Association . Twitter: #ICCA13
  • 7. Emirates Airline International Congress and Convention Association . Twitter: #ICCA13
  • 8. Emirates Airline International Congress and Convention Association . Twitter: #ICCA13
  • 9. £36m over 10 years International Congress and Convention Association . Twitter: #ICCA13
  • 10. An opportunity? International Congress and Convention Association . Twitter: #ICCA13
  • 11. An opportunity? International Congress and Convention Association . Twitter: #ICCA13
  • 12. An opportunity? • Timing, post-Olympics • International profile • Valuation undertaken • Appetite for B2B?? International Congress and Convention Association . Twitter: #ICCA13
  • 13. Actions • Economic impact • Engaged agency to test market • Event industry education needed • Success via partner approach International Congress and Convention Association . Twitter: #ICCA13