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52nd ICCA Congress

Developing New Ancillary
Revenue Streams – how
venues can develop a
strategy to sell naming
rights
Int...
Welcome

James Rees – ExCeL London
Hilmar Guckert – Dusseldorf Congress
Stefan Lohnert – ICS Stuttgart

International Cong...
Background

• Mature market – stadia, arenas
• Sponsors understand concept
• Business to consumer model

International Con...
The O2

• £6m annual fee signed 2007

International Congress and Convention Association
.

Twitter: #ICCA13
Emirates Stadium

2004
• £90m - £48m(8) shirt, £42m(15) naming
2012
• £150m – extra 5 yrs shirt, 7 yrs naming
Internationa...
International Congress and Convention Association
.

Twitter: #ICCA13
Emirates Airline

International Congress and Convention Association
.

Twitter: #ICCA13
Emirates Airline

International Congress and Convention Association
.

Twitter: #ICCA13
£36m over 10 years

International Congress and Convention Association
.

Twitter: #ICCA13
An opportunity?

International Congress and Convention Association
.

Twitter: #ICCA13
An opportunity?

International Congress and Convention Association
.

Twitter: #ICCA13
An opportunity?
• Timing, post-Olympics
• International profile
• Valuation undertaken
• Appetite for B2B??
International ...
Actions
• Economic impact
• Engaged agency to test market
• Event industry education needed
• Success via partner approach...
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Se05 Developing New Ancillary Revenue Streams – naming rights session

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Transcript of "Se05 Developing New Ancillary Revenue Streams – naming rights session"

  1. 1. 52nd ICCA Congress Developing New Ancillary Revenue Streams – how venues can develop a strategy to sell naming rights International Congress and Convention Association . Twitter: #ICCA13
  2. 2. Welcome James Rees – ExCeL London Hilmar Guckert – Dusseldorf Congress Stefan Lohnert – ICS Stuttgart International Congress and Convention Association . Twitter: #ICCA13
  3. 3. Background • Mature market – stadia, arenas • Sponsors understand concept • Business to consumer model International Congress and Convention Association . Twitter: #ICCA13
  4. 4. The O2 • £6m annual fee signed 2007 International Congress and Convention Association . Twitter: #ICCA13
  5. 5. Emirates Stadium 2004 • £90m - £48m(8) shirt, £42m(15) naming 2012 • £150m – extra 5 yrs shirt, 7 yrs naming International Congress and Convention Association . Twitter: #ICCA13
  6. 6. International Congress and Convention Association . Twitter: #ICCA13
  7. 7. Emirates Airline International Congress and Convention Association . Twitter: #ICCA13
  8. 8. Emirates Airline International Congress and Convention Association . Twitter: #ICCA13
  9. 9. £36m over 10 years International Congress and Convention Association . Twitter: #ICCA13
  10. 10. An opportunity? International Congress and Convention Association . Twitter: #ICCA13
  11. 11. An opportunity? International Congress and Convention Association . Twitter: #ICCA13
  12. 12. An opportunity? • Timing, post-Olympics • International profile • Valuation undertaken • Appetite for B2B?? International Congress and Convention Association . Twitter: #ICCA13
  13. 13. Actions • Economic impact • Engaged agency to test market • Event industry education needed • Success via partner approach International Congress and Convention Association . Twitter: #ICCA13
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