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Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11
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Russian business culture. What do you need to be successful in this market and the needs of the Russian delegate #icca11 MONDAY 24/10/11

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Presentation on Russian business culture. What do you need to be successful in this market and the needs of the Russian delegates. Presentation by Andrey Zhukovsky held during the 50th ICCA Congress. …

Presentation on Russian business culture. What do you need to be successful in this market and the needs of the Russian delegates. Presentation by Andrey Zhukovsky held during the 50th ICCA Congress. #icca11 MONDAY 24/10/11

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  • 1. RUSSIAN BUSINESS CULTURE. WHAT DO YOU NEED TO BE SUCCESSFUL IN THIS MARKET AND THE NEEDS OF THE RUSSIAN DELEGATE Andrey Zhukovsky Chairman of Group of companies RussCom IT Head of research committee of the Russian Union of Exhibitions and Fairs Executive МВА
  • 2. FACTORS THAT INFLUENCED RUSSIAN MENTALITY   Complicated history Tatar dominion, then dukes came to power, then Tsar empire, then Revolution and the Soviet power, and finally modern capitalism and globalization Huge territories Russia occupies 1/6 part of the Earth’s territory Geographical location Russia is located between Europe and Asia
  • 3. MIX OF BUSINESS CULTURE S What is a Russian business culture of the 21 st century like? It is a mix of European and Asian business culture , but with a Russian flavor. Today in Russia there are more and more people who think and do their business the same way as Europeans. They have European education, know one or several foreign languages etc.
  • 4. UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE 1. Attitude to women The Asian trait of our mentality is reflected in the business relations between men and women. The approach to women is more Asian than Western and feministic.
  • 5. UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE 2. First contacts Sometimes Russians are a bit cold with people that they don’t know well. So you will have to break the ice with them and show that you are a reliable person. And after that they actually become very nice and kind people!
  • 6. UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE 3. Gifts-giving practice Russians like to give and receive presents, even in the business practice.
  • 7. UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE 4. Cultural part of negotiations and Russian hospitality Russians are very hospitable. Russians like to treat their guests and spend time sitting at the table with food and drinks, and saying toasts.
  • 8. WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW “ For Russians, Europe is as precious as Russia herself. Every stone there is so dear. Yes, for Russians these old foreign stones, these miracles of the old world are very precious…” F. Dostoevsky
  • 9. WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW <ul><li>Peter the Great </li></ul><ul><li>Sent almost all Russian nobles to study in Europe. </li></ul><ul><li>Started a fashion: to have a European tutor for their children who taught Russian nobles good manners, culture and languages. </li></ul>
  • 10. WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW Closed country Connections with rest of the world were broken
  • 11. WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW Crowds outside the American Exhibition in Leningrad, 1989
  • 12. WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? TODAY There are a lot of things we can learn from foreign specialists. We are very interested in new knowledge and new experience from foreign professionals. So, the international congress as one of the most effective ways to exchange knowledge – can be extremely successful in Russia! Today, in Russia there is a big demand for international congresses!
  • 13. WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? TODAY 15 members 86 members 34 members 100 UFI approved events 5 members Total: Near 110 professional companies in the Exhibition &amp; Congress industry
  • 14. UNIQUE PRODUCT FOR CONGRESS AND EXHIBITION ORGANIZERS <ul><li>We can offer a methodology that measures economic, scientific , cultural efficiency of exhibitions and congresses. </li></ul><ul><li>Tool to determine all these characteristics: </li></ul>Congress and exhibition audit system, which works under the control of the Russian Union of Exhibitions and Fairs. Result: we researched the efficiency of more than 40 events, and found out that in 6 months after the exhibition the value of the contracts concluded varies from 80 million to 2 billion dollars.
  • 15. CONCLUSION <ul><li>1. Nowadays Russia can offer a lot of business opportunities! </li></ul><ul><li>We have a growing economy on the one hand, and, lot of Russian specialists interested in new knowledge from foreign professionals. </li></ul><ul><li>So, you can organize a lot of congresses which could be very profitable and very successful! </li></ul>
  • 16. CONCLUSION <ul><li>2. Russian business culture is very young, it doesn’t have strict rules </li></ul><ul><li>But you can find more and more companies that use European approach to doing business. </li></ul>
  • 17. CONCLUSION <ul><li>3. To make a successful professional event you should establish good relations with a professional society. </li></ul><ul><li>The best way to solve this problem is to find a good local partner, who has already all of these connections, and your Congress will have great success! </li></ul>
  • 18. Chairman Group of companies RussCom IT Head of research committee of the Russian Union of Exhibitions and Fairs Executive МВА www.it-systems.ru www.auditexpo.ru BETWEEN EUROPE AND ASIA Andrey Zhukovsky Thank you for your kind attention!

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