Rsmp 2013; using all the institutional power of your destination

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Rsmp 2013; using all the institutional power of your destination

  1. 1. International Congress and Convention Association . www.iccaworld.com | #RSMP13 Using all the institutional power of your destination
  2. 2. MICE Seminar Conventions: business for you Marc Horsmans
  3. 3. Conventions: business opportunities for you!  New approach of conventions  Applying our business strategy to conventions  Opportunities for you as partners 3
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  6. 6. The convention focus Market Non – Corporate City Wide (Trade Fairs & Conventions) Corporate 6
  7. 7. The convention focus Market Focus Non – Corporate Pro Active City Wide (Trade Fairs & Conventions) Pro Active Corporate Reactive 7
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  9. 9. 9
  10. 10. The convention phases: 1) Acquisition meeting planners 2) Connect with Amsterdam based companies 3) Boosting delegates 4) Receiving delegates 10
  11. 11. The convention phases: 1) Acquisition meeting planners Continued activities: Solicit database New activities: Cooperate with AEB clusters 11
  12. 12. Amsterdam Economic Board  Creative Industries  ICT/e-Science  Life Sciences & Health  Financial & Business Services  Logistics  Flowers & Food  Tourism & Conferences 12
  13. 13. 13
  14. 14. 14
  15. 15. New approach What By whom Special offers Location; hotel; transport / You 15
  16. 16. New approach What By whom Special offers Location; hotel; transport / You 16
  17. 17. New approach What By whom Tailor-made offers Location; hotel; transport / You Commitment Amsterdam based companies / AIB 17
  18. 18. New approach Cooperation with Contribution/Investment Local government Local company Local knowledge 18
  19. 19. New approach What By whom Tailor-made offers Location; hotel; transport / You Commitment Amsterdam based companies / AIB Expertise Business knowledge / AEB 19
  20. 20. New approach 20
  21. 21. New approach What By whom Tailor-made offers Location; hotel; transport / You Commitment Amsterdam based companies / AIB Expertise Business Knowledge / AEB Endorsement Scientist & university / AM 21
  22. 22. New approach 22 21
  23. 23. 23 22
  24. 24. New approach What By whom Special offers Location; hotel; transport / You Commitment Amsterdam based companies / AIB Expertise Business Knowledge / AEB Endorsement Scientist & university / AM 24
  25. 25. New approach What By whom Special offers Location; hotel; transport / You Commitment Amsterdam based companies / AIB Expertise Business Knowledge / AEB Endorsement Scientist & university / AM 25 = Winning bid
  26. 26. New approach? 26
  27. 27. 26
  28. 28. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Thank you!

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