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Rsmp 2013; finding potential clients, icca association database training (beginners)

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  • 1. International Congress and Convention Association . www.iccaworld.com | #RSMP13 ICCA Association Database training
  • 2. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Association Database Criteria Our leads in the database must: • have at least 50 participants • be organised on a regular basis • move between at least 3 countries
  • 3. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 ICCA Association Database • Not corporate • Not intergovernmental • Not sports • Not entertainment
  • 4. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 • 11,425 Online International Associations • 18,058 Online Series • 180,908 Online Events As at 1 July 2013 Association Database: Number of Leads
  • 5. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Association Database Sources • ICCA members • International Associations • Internet • Local organisers • Suppliers • Other publications
  • 6. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 International organiser: ICCA, Amsterdam HO Series (1): ICCA Research, Sales & Marketing Programme Event: 7th: 7-10 July 2013, Amsterdam, the Netherlands Series (2): ICCA Congress & Exhibition Event: 52nd: 2-6 November 2013, Shanghai, China-P.R. Series search = Looking for potential business Event search = Looking up confirmed business Series/Events?
  • 7. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Difference series/events Series 1 Event 7-9 July 2011 Gdansk Event 13-16 June 2012 Bregenz Event 13-16 June 2013 Amsterdam International Organiser ICCA Series 2 Event 20-24 Oct 2012 San Juan Event 2-6 Nov 2013 Shanghai Event 1-5 Nov 2014 Antalya
  • 8. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Series: ICCA Congress San Juan 2012 Shanghai 2013 Antalya 2014 Buenos Aires 2015 Kuching 2016 E V E N T S 2017?
  • 9. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 1a. How many series are organized by International Organisations (associations) based in Amsterdam? 1b. Where can you find the names of the series?
  • 10. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 2a. For the Business Exchange at the ICCA 2011 Congress in Leipzig, Ms. Jittanun Techasarin provided additional information on International Congress on Infectious Diseases -ICID-. Where can you find this info? (Hint: series search screen) 2b. You would like to know more about the exhibition attached to this meeting. We have this available for the 2014 edition which took place in Cape Town. Where can you find this information?
  • 11. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 • World/International: the conference rotates between all continents • Europe: the conference rotates only within Europe • Scandinavia: the conference rotates only between Scandinavian countries Rotation area examples
  • 12. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 3a. Please have a look at series #1276401. Will the Netherlands stand a chance of becoming a future destination? 3b. Do you think the organization will consider the Netherlands for the open year 2024?
  • 13. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 4a. Please look for potential business for the Netherlands, with a max. of 750 attendants and with a commercial exhibition attached. 4b. Please save your search. 4c. Look at your result. You decide to immediately follow up on the first lead. Let your colleagues know this by attaching a note. 4d. Open the selection and check how many series make use of a conference centre.
  • 14. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Mail merge! Steps to generate direct mail: 1. Make a selection on-line 2. Export the profiles 3. View and check them in MS Excel, filter your result if necessary (on preferred venue, first open year, city, etc). 4. Save the file in MS Excel Workbook Database format 5. Connect this Database to MS Word (Mail Merge) 6. Insert the fields needed in the letter 7. Mail merge!
  • 15. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Event insiders (new feature)
  • 16. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
  • 17. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 5a. You are working for a congress centre based in Amsterdam and want to check if there are any events in the ICCA Database taking place in that city as of 1 June 2014 without a venue. 5b. Are any of these events with commercial exhibition? 5c. What do you do when you notice there is information missing in one of the event profiles? 5d. What can you do if you know a lot about an event and you would not mind other ICCA members contacting you about it?
  • 18. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Core PCO (new feature)
  • 19. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Remember - ICCA criteria - Target your search: Series or Events? - Series: - Search for potential business - Report an update - Decision information - Additional scanned information - BE extra information - Remarks - UIA - Events: - Search for confirmed business - Report an update - I’m an insider - Exhibition link - Database online: - Research Corner - User Manual Association Database
  • 20. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Researcher of the Month award
  • 21. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 ‘Report an Update’ since 1 Jan 2012
  • 22. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Thank you! ICCA Research, Sales & Marketing Programme

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