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Rsmp 2013; ambassador programmes

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  • 1. International Congress and Convention Association . www.iccaworld.com | #RSMP13 AMBASSADOR PROGRAMME Presented by: Alice Au, Director of Sales, International, Toronto Convention Bureau Thomas Reiser, Executive Director, ISTH James Lancaster, Deputy Editor, Association Meetings International
  • 2. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 • What is an Ambassador Programme? • Why do we need one? • Who runs it and Who funds it? • What are the benefits to the city? • What are the benefits to the Ambassador? • What to do if you have limited resources? • Examples of well-run Ambassador Programmes to learn from AMBASSADOR PROGRAMME - CVB
  • 3. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 What is an Ambassador Programme? • Invite prominent doctors, professors, experts in particular fields to take part in a program to attract national & international conferences / events to a destination Why do we need one? • A successful AP ensure the city being recognized as a world-class conference/event destination AP - CVB
  • 4. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Who runs it and Who funds it? • CVB or Convention Centre or joint partnership What are the benefits to the city? • Successful congress directly affects the economic impact to a city • Creates jobs in all sectors, especially hospitality • Enhance the profile of a city AP - CVB
  • 5. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 What are the benefits to the Ambassadors? • Raise their profile as a local leader among their national & international peers • Raise the profile of their research, their institution or university and the city • May result in increase in research funding • Potential economic benefit to the university / institution and the city AP - CVB
  • 6. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 What to do if you have limited resources? • Build your AP database by developing your local ambassadors one bid at a time • Leverage previous ambassadors’ successes as testimonial to secure support of new leaders • Host an annual event of local leaders to encourage networking amongst them • Maintain communication with local leaders after a bid is won *** AP - CVB
  • 7. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Examples of well-run Ambassador Programmes: Glasgow City Marketing Bureau • On-going collaboration with the University of Strathclyde Glasgow academics to win conference business (last financial year, just under £10 million of economic benefit to the city) • Over 100 conferences in past five years • Over 200 active Ambassadors within the university AP - CVB
  • 8. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Examples of well-run Ambassador Programmes: Club Melbourne Ambassadors Program • Launched in 2005, an initiative of Melbourne Convention & Exhibition Centre supported by Melbourne CVB and the State of Government of Victoria • Focus on scientific, medical & technology fields AP - CVB
  • 9. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Club Melbourne Ambassadors Program (cont’d) • Provide locals with access to new technologies & intellectual capital • Promote potential of career advancement – greater opportunities for speaking engagements and overseas postings AP - CVB
  • 10. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Impact on an International Association: • Importance to an association having a prominent ambassador to head up the Bid / LOC • What is the impact of not having strong local leaders in a host city? • What are the benefits to an International association and towards the success of its congress? • PR value of local ambassadors to themselves, their institution and to the International association AMBASSADOR PROGRAMME
  • 11. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 • How to add PR aspect to get destination stories out to professional media? • How to project PR stories to “boost delegate attendance”? • How to highlight local Institution’s Research & Development and its Achievements? • Exclusive interviews with ambassadors during event • Post event, ambassadors to speak about the value of hosting the congress for their institution & city AMBASSADOR PROGRAMME - PR