51st ICCA Congress       Advanced Bidding Sessions               ME 304                   Monday, October 22, 2012        ...
Voting with SpotMeIn the app, enter the Voting and Q&AmenuInternational Congress and Convention Association.Twitter: #ICCA12
Voting with SpotMeLet’s vote nowInternational Congress and Convention Association.Twitter: #ICCA12
Session DesignFirst Round:The loosing story - 3 Presentations       Table DiscussionSecond Round:The winning story – 3 Pre...
First Round – The loosing storyAlice Au – Toronto Convention BureauWorld Police & Fire Games 2017         10.000 competito...
First Round – The loosing story• WPFG 2015 Bid – first time in 2007• LOC included Toronto Police Service,  Toronto Fire Se...
First Round – The loosing story• July 2009 – Presentation in Vancouver at  the 2009 WPFG headed by TPS Co-chair  with key ...
First Round – The loosing story• 2nd attempt - WPFG 2017 Bid• January 2010 – LOC re-grouped• Revamped bid with complete ne...
First Round – The loosing story• June 2011 - Funding commitment secured  from Federal, Provincial, Municipal  Governments ...
First Round – The loosing story• Result - Lost to Montreal• Reason offered - very emotional pitch by  Montreal to have WPF...
First Round – The loosing storyEric Chou – Metro Toronto Convention CentreInternational Congress of Dietetics 2020        ...
First Round – The loosing storyThe Chase:     “Stalking” the National Association since     2008 for 2016.     Canada DC C...
First Round – The loosing storyThe Competition:     Hydrabad, India     Capetown, South AfricaThe Rotation:     Every 4th ...
First Round – The loosing storyThe Presentation:     Told that ~22 voting members would be     in attendance.     At the l...
First Round – The loosing storyAndreas Abold - Abold Bureau for MarketingCommunicationFIFA World Cup 2022                 ...
First Round – Table DiscussionAround the table present additional loosingexperiencesEach table comes back with one lessonl...
Second Round – The winning storyAlice Au – Toronto Convention BureauInternational Mass Spectrometry Congress2016          ...
Second Round – The winning storyIMSC 2016 – Bid began in Dec. 2010•PCO of the Canadian Society for MassSpectrometry (CSMS)...
Second Round – The winning story• March 1, 2012 – IMSC2016 Bid document  posted on secured website for IMSF  Affiliate Mem...
Second Round – The winning story• September 15, 2012: Toronto hosted a  “Canada Night Reception” in Kyoto for  Council & A...
Second Round – The winning story• Result: CANADA WON (17 to 5 votes)Key learnings:• Strong LOC and creative scientific pro...
Second Round – The winning storyEric Chou – Metro Toronto Convention CentreInternational Confed. of Midwives 2017         ...
Second Round – The winning storyThe Chase:                   The CAM had bid on the following years:                   200...
Second Round – The winning storyThe Competition:     Hydrabad, India     Bali, IndonesiaRotation: Last time inCanada – 199...
Second Round – The winning storyThe Presentation:     CAM President / AOM President / FrenchSpeaking member of the CAM Exe...
Second Round – The winning storyThe Result:Canada 53.7%India 27.2%Indonesia 18.9% International Congress and Convention As...
Second Round – The winning storyAndreas Abold – Abold Bureau for MarketingCommunicationUITP World Congress 2011         bi...
Second Round – Table DiscussionAround the table present additional winningexperiencesEach table come back with one element...
Third Round - CreativityAmelia Rozman - Sawarak ConventionBureauCreativity in and for the bidding processInternational Con...
Afternoon peeps… I am in ICCA Congress now. San Juan is awonderful destination. Have not met look alike Ricky Martinyet… b...
Amelia RozimanGlobal Marketing and Communications DirectorSarawak Convention Bureau
Local Host                          Decision Makers       Support                      Bid Criteria                       ...
Dress to impress! Hopefully I can seal thedeal tonight. But not enough cash              Go shopping!             Focus g...
SCENARIOGirl needs to seal the deal…                          We need to win the bid…       She thinks                She ...
SCENARIOGirl needs to seal the deal…                           We need to win the bid…       She thinks                She...
Problems are a good    opportunity  Keep it simple Problem Solving
Restrictive Criteria      No Focus Great Ideas Do NotEventuate on Queue
Serious is boring!                      Main presenter talks too much                     or is so shy they do not talk at...
Serious is boring! Let’s do somethingdifferent…            I Like!             To be different!             Shaman ceremon...
Serious is boring!                      Main presenter talks too much                     or is so shy they do not talk at...
Talks too much or too shy?            Bla… Bla.. Bla…            Shy?            Another PowerPoint            presentatio...
My dream bidding team - "Moe, Larry, andCurly"            I love the classic original            version            Funny ...
Not as weird as the talking squirrels.. Mydream bidding team - “an advertisingcreative director, a graphic designer andpub...
CreativityICM Creativity:A Canadian Icon                       Fund Raising CampaignInternational Congress and Convention ...
51st ICCA Congress    DiscussionInternational Congress and Convention Association.                                        ...
51st ICCA Congress    Thank you!    And the Sponsors of this    session!International Congress and Convention Association....
Advanced Bidding Sessions #ICCA12 MONDAY 22/10/2012
Advanced Bidding Sessions #ICCA12 MONDAY 22/10/2012
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Advanced Bidding Sessions #ICCA12 MONDAY 22/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

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Advanced Bidding Sessions #ICCA12 MONDAY 22/10/2012

  1. 1. 51st ICCA Congress Advanced Bidding Sessions ME 304 Monday, October 22, 2012 14.00 – 16.30International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
  2. 2. Voting with SpotMeIn the app, enter the Voting and Q&AmenuInternational Congress and Convention Association.Twitter: #ICCA12
  3. 3. Voting with SpotMeLet’s vote nowInternational Congress and Convention Association.Twitter: #ICCA12
  4. 4. Session DesignFirst Round:The loosing story - 3 Presentations Table DiscussionSecond Round:The winning story – 3 Presentations Table DiscussionThird Round:Making the difference – Creativity Table DiscussionFinal DiscussionInternational Congress and Convention Association.Twitter: #ICCA12
  5. 5. First Round – The loosing storyAlice Au – Toronto Convention BureauWorld Police & Fire Games 2017 10.000 competitors + accompanying persons (20,000 expected visitors) 66 sports (48 venues) 70 countries 10-day event in July/August (Biennial) not in the ICCA DatabaseInternational Congress and Convention Association.Twitter: #ICCA12
  6. 6. First Round – The loosing story• WPFG 2015 Bid – first time in 2007• LOC included Toronto Police Service, Toronto Fire Services, TPAAA, TPFFA, TPA, City Economic Development Department, Provincial Government, Toronto CVB• September 2008 - First site visit• 5 cities in the running• Shortlisted: Fairfax, VA / Toronto, ON & Winnipeg, MBInternational Congress and Convention Association.Twitter: #ICCA12
  7. 7. First Round – The loosing story• July 2009 – Presentation in Vancouver at the 2009 WPFG headed by TPS Co-chair with key speakers: the Chief of Police, Chief of Fire Services, Premier’s & Mayor’s video endorsement, emceed by the President/CEO of Toronto CVB with great show of Police & Fire services athletes’ presence• Reason for Loss: Came across as too much of a tourism pitch!?!International Congress and Convention Association.Twitter: #ICCA12
  8. 8. First Round – The loosing story• 2nd attempt - WPFG 2017 Bid• January 2010 – LOC re-grouped• Revamped bid with complete new look• October 2010 – 2nd site visit of all proposed venues – all rated “very good to outstanding” (higher than first visit)• Competition: Montreal, Ottawa, Winnipeg, Melbourne (AUS) and Chengdu (China)• Shortlisted: Chengdu, Montreal, TorontoInternational Congress and Convention Association.Twitter: #ICCA12
  9. 9. First Round – The loosing story• June 2011 - Funding commitment secured from Federal, Provincial, Municipal Governments in cash & in-kind + hospitality industry support• August 2011 – Bid presentation in NYC at the 2011 Games (headed by TPS & TFS and the two Chiefs, Premier & Mayor’s message, Provincial Govt Rep, plus P & F athletes’ presence)/ Toronto CVB presence for Q & A support onlyInternational Congress and Convention Association.Twitter: #ICCA12
  10. 10. First Round – The loosing story• Result - Lost to Montreal• Reason offered - very emotional pitch by Montreal to have WPFG in their city in 2017 to join in the celebration of the 375th anniversary of the founding of Montreal• Major funding offered also a big factorInternational Congress and Convention Association.Twitter: #ICCA12
  11. 11. First Round – The loosing storyEric Chou – Metro Toronto Convention CentreInternational Congress of Dietetics 2020 every fourth year + 3,000 participants Congress Centre, September National Member Council decides ICCA Series 1380401International Congress and Convention Association.Twitter: #ICCA12
  12. 12. First Round – The loosing storyThe Chase: “Stalking” the National Association since 2008 for 2016. Canada DC CEO is the GeneralSecretary / Secretariat HQ’s in TorontoThe 2020 Scenario – National Bid Off Vancouver Toronto MontrealInternational Congress and Convention Association.Twitter: #ICCA12
  13. 13. First Round – The loosing storyThe Competition: Hydrabad, India Capetown, South AfricaThe Rotation: Every 4th / 5th Congress rotates to North America Last time in N.A., it was in the USA.International Congress and Convention Association.Twitter: #ICCA12
  14. 14. First Round – The loosing storyThe Presentation: Told that ~22 voting members would be in attendance. At the last minute told ~40 Two Reps from DC did a role play MTCC was in the room and advanced slides.International Congress and Convention Association.Twitter: #ICCA12
  15. 15. First Round – The loosing storyAndreas Abold - Abold Bureau for MarketingCommunicationFIFA World Cup 2022 Not in the ICCA DatabaseInternational Congress and Convention Association.Twitter: #ICCA12
  16. 16. First Round – Table DiscussionAround the table present additional loosingexperiencesEach table comes back with one lessonlearned or an obstacle discovered10 minutes timeInternational Congress and Convention Association.Twitter: #ICCA12
  17. 17. Second Round – The winning storyAlice Au – Toronto Convention BureauInternational Mass Spectrometry Congress2016 + 2000 participants no venue preference August – September Governing Committee decides ICCA Series 1276730International Congress and Convention Association.Twitter: #ICCA12
  18. 18. Second Round – The winning storyIMSC 2016 – Bid began in Dec. 2010•PCO of the Canadian Society for MassSpectrometry (CSMS) convinced the societyto move forward with Toronto•Jan. 2011 – Feb. 2012: Bid doc prep withLOC from across Canada•Feb. 2012 – Budget drafted by PCOreflecting potential sponsorships fromannual corporate supporters of the CSMS with provision for Travel GrantInternational Congress and Convention Association.Twitter: #ICCA12
  19. 19. Second Round – The winning story• March 1, 2012 – IMSC2016 Bid document posted on secured website for IMSF Affiliate Members to download• Initial Competitors – rumours of interest from Brazil, China, Ireland, Spain• Bid submission date extended to June 15, 2012 by the IMSF President• June 15, 2012: Only Spain submitted bidInternational Congress and Convention Association.Twitter: #ICCA12
  20. 20. Second Round – The winning story• September 15, 2012: Toronto hosted a “Canada Night Reception” in Kyoto for Council & Affiliate Members, evening prior to presentation at the IMSC 2012 Congress• September 16, 2012: Presentation to Council & Affiliate Members by CSMS Chair, Toronto CVB cue video & assist with Q&AInternational Congress and Convention Association.Twitter: #ICCA12
  21. 21. Second Round – The winning story• Result: CANADA WON (17 to 5 votes)Key learnings:• Strong LOC and creative scientific program• A local member who plays an active role on IMSF Council• Balanced budget with sound financial supportInternational Congress and Convention Association.Twitter: #ICCA12
  22. 22. Second Round – The winning storyEric Chou – Metro Toronto Convention CentreInternational Confed. of Midwives 2017 Triennial + 2,500 participants Congress Centre no month preference National Member General Assembly decides ICCA Series 1166901International Congress and Convention Association.Twitter: #ICCA12
  23. 23. Second Round – The winning storyThe Chase: The CAM had bid on the following years: 2008 – Montreal lost to Glasgow 2011 – Montreal lost to Durban 2014 – Toronto lost to Prague Our loss to Prague, vote was 51% to 49% after an initial result of 50.8% to 49.2% with approx 150 votes in the room.International Congress and Convention Association.Twitter: #ICCA12
  24. 24. Second Round – The winning storyThe Competition: Hydrabad, India Bali, IndonesiaRotation: Last time inCanada – 1993 Vancouver, 1972 Washington 2005 – Brisbane, Australia 1999 – Manila, PhilippinesInternational Congress and Convention Association.Twitter: #ICCA12
  25. 25. Second Round – The winning storyThe Presentation: CAM President / AOM President / FrenchSpeaking member of the CAM Executive. Powerpoint presentation in both French & English MTCC Rep at the back of the room advancing slides.International Congress and Convention Association.Twitter: #ICCA12
  26. 26. Second Round – The winning storyThe Result:Canada 53.7%India 27.2%Indonesia 18.9% International Congress and Convention Association . Twitter: #ICCA12
  27. 27. Second Round – The winning storyAndreas Abold – Abold Bureau for MarketingCommunicationUITP World Congress 2011 biannual + 2500 participants/exhibition!!! Congress Center May - June Executive Board decides ICCA Series 1276501International Congress and Convention Association.Twitter: #ICCA12
  28. 28. Second Round – Table DiscussionAround the table present additional winningexperiencesEach table come back with one elementwhich was crucial for the win10 minutes timeInternational Congress and Convention Association.Twitter: #ICCA12
  29. 29. Third Round - CreativityAmelia Rozman - Sawarak ConventionBureauCreativity in and for the bidding processInternational Congress and Convention Association.Twitter: #ICCA12
  30. 30. Afternoon peeps… I am in ICCA Congress now. San Juan is awonderful destination. Have not met look alike Ricky Martinyet… but I won’t give up! Creativity is on the way. Time forme to present… Wish me luck!
  31. 31. Amelia RozimanGlobal Marketing and Communications DirectorSarawak Convention Bureau
  32. 32. Local Host Decision Makers Support Bid Criteria Budget WHAT IS CREATIVITY? In Wikipedia, creativity is defined as a mental and Presenter BIDDING social process involving the Opportunities & Challenges generation of new ideas or concepts, or new associations of the creative mind between Competitor existing ideas or concepts. Business Case Study Destination Site Inspection
  33. 33. Dress to impress! Hopefully I can seal thedeal tonight. But not enough cash  Go shopping! Focus girl… let the dress go! Let’s go to the mall… Macy’s is on sale!
  34. 34. SCENARIOGirl needs to seal the deal… We need to win the bid… She thinks She should be… ? ? She needs an Solving her problem expensive dress for by working on how the dinner meeting she can improve herto impress her client. chance of success by offering unique products and services so she can charge a premium price.
  35. 35. SCENARIOGirl needs to seal the deal… We need to win the bid… She thinks She should be… We think We should be… She needs an Solving her problem We need to impress Focusing how we can expensive dress for by working on how the decision makers go above and the dinner meeting she can improve her with our beautifully beyondto impress her client. chance of success by designed bid offering unique document and How we can break products and bid presentation out from the services so she mostly by addressing constraints of the can charge a carefully what is unwritten rules premium price. required by the selection criteria that Give the decision are given to us. makers more than just one more nicely design bid document
  36. 36. Problems are a good opportunity Keep it simple Problem Solving
  37. 37. Restrictive Criteria No Focus Great Ideas Do NotEventuate on Queue
  38. 38. Serious is boring! Main presenter talks too much or is so shy they do not talk at all
  39. 39. Serious is boring! Let’s do somethingdifferent… I Like! To be different! Shaman ceremony is cool!
  40. 40. Serious is boring! Main presenter talks too much or is so shy they do not talk at all
  41. 41. Talks too much or too shy? Bla… Bla.. Bla… Shy? Another PowerPoint presentation…?
  42. 42. My dream bidding team - "Moe, Larry, andCurly" I love the classic original version Funny and creatively silly! My daughter thinks that Moe is the cutest of the three!
  43. 43. Not as weird as the talking squirrels.. Mydream bidding team - “an advertisingcreative director, a graphic designer andpublic relations expert " They are creative and naturally think outside the box Work well under pressure It is their nature to “problem solve” by using creativity
  44. 44. CreativityICM Creativity:A Canadian Icon Fund Raising CampaignInternational Congress and Convention Association.Twitter: #ICCA12
  45. 45. 51st ICCA Congress DiscussionInternational Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
  46. 46. 51st ICCA Congress Thank you! And the Sponsors of this session!International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
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