51st ICCA Congress    Viparis Welcome Pack    Monday October 22nd 2012International Congress and Convention Association.  ...
ViparisInternational Congress and Convention Association.Twitter: #ICCA12
The Viparis Welcome PackInternational Congress and Convention Association.Twitter: #ICCA12
WelcomeInternational Congress and Convention Association.Twitter: #ICCA12
Guide and InformInternational Congress and Convention Association.Twitter: #ICCA12
Guide and InformInternational Congress and Convention Association.Twitter: #ICCA12
Guide and InformInternational Congress and Convention Association.Twitter: #ICCA12
TransportInternational Congress and Convention Association.Twitter: #ICCA12
WelcomeInternational Congress and Convention Association.Twitter: #ICCA12
Welcome at the venueInternational Congress and Convention Association.Twitter: #ICCA12
ConditionsFree of charge for the organizerSubject to eligibility conditions2012 congressesSociété Française de Cardiologie...
Key figures (2009-2012)    • 180 events         • 143 exhibitions         • 37 congresses    • 100 days/year    • More tha...
ResultsMore visibility for thecongress / exhibitionA sign of considerationtowards the visitor, who iswelcomed as soon as h...
Cost• A significant annual cost• 1 full-time employee at ViparisInternational Congress and Convention Association.Twitter:...
ObjectivesExisting business : our client’s success is oursuccessNew business : Attract more internationalcongresses to the...
How to measure success?    Existing business    Difficult to measure client success    We transport 20% more people at eac...
Adjustments    What we changed :    -Days of presence for congresses vs exhibitions    -Type of transport for congresses v...
51st ICCA Congress    Thank you!International Congress and Convention Association.                                        ...
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Viparis Welcome Pack #ICCA12 MONDAY 22/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

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  • Paris has been a major congress city for 40 years, but Paris is a large city, with more than 10 million inhabitants and many events going on all the time (tradeshows, fashion, sporting events, etc). Charles de Gaulle airport alone has 160,000 people going through it every day. In this context it is difficult to give visibility to a congress of 6000 delegates, which is important for our clients Viparis was created in 2008, a merger of 2 conference and exhibition operating companies, and we now manage the 10 largest venues in the city, representing 660,000 sqm of space. We host 1,000 events per year in our venues, which represents 9 million visitors.
  • Whereas before 2008 there were 10 centers competing with each other, today we are one voice to negotiate with the city, the Paris region, the airports, the public transport companies, to communicate on the value that we bring to the city. The welcome pack is designed to provide event delegates and visitors with a complete array of reception services to make Paris an even more attractive host city Created in 2009 with Le Comité Régional du Tourisme Paris Ile-de-France Partners Aéroports de Paris, SNCF train company, Office de Tourisme de Paris
  • Starting from the moment delegates get off their flight or train, event promotion banners and welcome messages let them know that they have arrived at their congress destination
  • Hosts and hostesses are at their disposal to answer all questions about the venue, the event and Paris in general
  • hostesses help delegates find their way in the train station and inform them about public transport routes
  • Tourism services area at the airports are also briefed about the event
  • Transport Free shuttle service between airports and the venue
  • Banners in the city give the event a greater impact
  • At the convention centre, a concierge service can help with services like restaurant reservations, taxis, flight modifications etc. and provide information on what to do during your stay in Paris (museums, shopping, shows, walking tours, etc.). Bell boys at the entrances help carry luggage, hail taxies and are there to greet delegates when they arrive and when they leave.
  • Congresses with more than 5 000 delegates Trade exhibitions with more than 25 000 visitors and/or more than 20% of international visitors (with a minimum of 6 000 people)
  • Increases event notoriety and importance, make more of an impact in the city. Paris big city Visitor is welcomed not by Viparis but by the event. Photos at airport A visitor who feels welcomed and finds it easier to get to the venue will stay longer and come back the following year
  • 3 million euros per year 20 hostesses just for Charles de Gaulle (7 terminals). 45 double-sided information panels and 35 welcome banners 4 different bus stops and departures every 30 mins
  • Help our international exhibitions to attract more intl visitors and exhibitors and help them grow. A more successful exhibition means more revenue for Viparis
  • We start to look at other criteria aside from attendance numbers. Client satisfaction, client quality and client visiting time (we influence the last one) 90% of visitors who use the transport service consider that it makes their visit easier and more comfortable
  • Still thinking about new features to improve the service
  • Viparis Welcome Pack #ICCA12 MONDAY 22/10/2012

    1. 1. 51st ICCA Congress Viparis Welcome Pack Monday October 22nd 2012International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
    2. 2. ViparisInternational Congress and Convention Association.Twitter: #ICCA12
    3. 3. The Viparis Welcome PackInternational Congress and Convention Association.Twitter: #ICCA12
    4. 4. WelcomeInternational Congress and Convention Association.Twitter: #ICCA12
    5. 5. Guide and InformInternational Congress and Convention Association.Twitter: #ICCA12
    6. 6. Guide and InformInternational Congress and Convention Association.Twitter: #ICCA12
    7. 7. Guide and InformInternational Congress and Convention Association.Twitter: #ICCA12
    8. 8. TransportInternational Congress and Convention Association.Twitter: #ICCA12
    9. 9. WelcomeInternational Congress and Convention Association.Twitter: #ICCA12
    10. 10. Welcome at the venueInternational Congress and Convention Association.Twitter: #ICCA12
    11. 11. ConditionsFree of charge for the organizerSubject to eligibility conditions2012 congressesSociété Française de CardiologieEuropean Association of UrologyEuroPCREuroanesthesiaEuropean Renal AssociationSociété Française d’OphthalmologieSociété Française Médecine d’UrgenceWorld Federation of HemophiliaCIGRE International Council on Large Electric SystemsSociété Française de RadiologieAssociation Dentaire Française International Congress and Convention Association . Twitter: #ICCA12
    12. 12. Key figures (2009-2012) • 180 events • 143 exhibitions • 37 congresses • 100 days/year • More than 150 000 visitors transportedInternational Congress and Convention Association.Twitter: #ICCA12
    13. 13. ResultsMore visibility for thecongress / exhibitionA sign of considerationtowards the visitor, who iswelcomed as soon as he/she arrives in Paris Increased comfort for the visitorInternational Congress and Convention Association.Twitter: #ICCA12
    14. 14. Cost• A significant annual cost• 1 full-time employee at ViparisInternational Congress and Convention Association.Twitter: #ICCA12
    15. 15. ObjectivesExisting business : our client’s success is oursuccessNew business : Attract more internationalcongresses to the destinationInternational Congress and Convention Association.Twitter: #ICCA12
    16. 16. How to measure success? Existing business Difficult to measure client success We transport 20% more people at each edition 90% of delegates who use the service are satisfied New business Confirmation rate went from 12% to 25% Signed new large events like EULAR, World Gas, Euro Attractions Show, Euro-PCR, etc.International Congress and Convention Association.Twitter: #ICCA12
    17. 17. Adjustments What we changed : -Days of presence for congresses vs exhibitions -Type of transport for congresses vs exhibitions -FAQ for visitors -More visible uniforms for hostesses -Explanatory flyers with maps -City mapsInternational Congress and Convention Association.Twitter: #ICCA12
    18. 18. 51st ICCA Congress Thank you!International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12

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