Everything You Wanted To Know About Working With AMC's #ICCA12 MONDAY 22/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

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Everything You Wanted To Know About Working With AMC's #ICCA12 MONDAY 22/10/2012

  1. 1. ME202: Everything you wanted to know about working with AMCs (Association Management Companies) Monday 22 October, 11.00-12.30 Monday, 22 October 2012 San Juan, Puerto Rico
  2. 2. Your Speakers Gregg H. Talley, FASAE, CAE Terrance Barkan CAE Karl Ely CAE President & CEO Chief Strategist Sr. Vice President and Publisher TALLEY MANAGEMENT GROUP, INC. GLOBALSTRAT ASAE The Center for Association (TMG) Leadership Terrance has more than 20 years of Gregg has over 29 years of hands-on experience helping Karl is a member of the Executive experience within the Association/ associations to grow globally. Team of ASAE and oversees the Event Management Industry. business development activities of He is the former founder and CEO of the Associations Now magazine, it’s Prior to founding TMG in 1987, one of the first truly global AMC’s, subsidiary publications, and the Gregg worked in a Convention Association Globalization Services, Alliance Partnership program Bureau and for a hotel development which he grew from scratch into a activities. company. Since its inception TMG team of more than 55 staff and 11 has grown to manage over 40 offices around the world. With more than 20 years experience national and international clients, in association management, Karl has the majority of which are in Terrance sold his AMC in 2008 to a led key initiatives in the growth of healthcare. global PCO company based in the organization most recently the Europe. redevelopment of the print and TMG provides full association digital publishing platform. management services, strategic facilitation, consulting and a host of contract services. With offices in Monday, 22 October 2012 Southern New Jersey and San Juan, Puerto Rico Washington, DC TMG has 60+ full
  3. 3. What is an “AMC” (association managementcompany)?AMC’s provide a wide range Typical AMC Menu of Servicesof professional services 1 Membershipspecifically for trade and 2 Strategic planningprofessional associations. 3 Meetings, conventions, expositions and trade shows 4 Financial management and administrationServices can be provided “a la 5 Legal counselcarte” or as a complete 6 Education and certificationmanagement solution. 7 Public relations and marketing 8 Web communications and social mediaServices (and staff resources) 9 Policy and lobbyingare provided on a contracted 10 Publicationsbasis. 11 Research 12 International Monday, 22 October 2012 San Juan, Puerto Rico
  4. 4. AMCi - The association of association managementcompaniesRepresents the associationmanagement companyindustry.Provides support to helpgrow member companies,establish best practices anddeliver education.Helps potential clients findassociation managementpartners for the servicesthey need. Monday, 22 October 2012 San Juan, Puerto Rico
  5. 5. What are the pro’s and con’s of using an AMC?The Pro’s of using and AMC The Con’s of using and AMC 1 Access to a broad team of 1 Less direct control over staffing decisions professionals and technology solutions and allocation of time and resources 2 A contractual relationship that 2 Depends on the ability and skill of the AMC eliminates the obligations of being an management and ownership to deliver employer results 3 Can be a more cost effective solution 3 Staff have a dual duty of responsibility; to for associations the association client as well as to the AMCHow does an AMC differ from a PCO that offers a “Secretariat”?An AMC is primarily focused on the governance and management of the core associationmembership services which may or may not include the management of an annual conference andother events.A PCO is primarily focused on the organization of conferences and meetings while also providinga headquarters and membership services. Monday, 22 October 2012 San Juan, Puerto Rico
  6. 6. Why are associations everywhere looking at international markets? Monday, 22 October 2012 San Juan, Puerto Rico
  7. 7. Why are U.S. organizations going international? The World ROW – Rest of World USA 7 Billion 320 million
  8. 8. Why are U.S. organizations going international? Market Potential U.S. PotentialTypical association scenario
  9. 9. Why are U.S. organizations going international? Market Potential 85-90% US Members U.S. Potential Current Membership 10-15% Int’l MembersTypical association scenario
  10. 10. Why are U.S. organizations going international? Market Potential 85-90% US Members Potential U.S. Potential Global Current Membership Membership 10-15% Int’l MembersTypical association scenario
  11. 11. SOURCE: http://www.economist.com/blogs/dailychart/2011/08/emerging-vs-developed-economies
  12. 12. Why are associations turningto 3rd party service providers?There is a global trend towards outsourcing.This is a risk management approach, avoiding to makecommitments to full time staff in uncertain economicconditions.Outsourcing to 3rd party providers is also a part ofmanagement strategy to outsource where ever possibleas a standard business practice. Monday, 22 October 2012 San Juan, Puerto Rico
  13. 13. How should ICCA members think about AMC’s ?• Non-US service providers and destinations have an extremely low profile in the US association market (Canada and Mexico are notable exceptions).• Many US associations have international meetings and events (even those associations that might be thought of as ‘US centric’).• It is incredibly difficult for US based associations to identify, qualify and select international partners, providers and venues.• AMC’s can be excellent contacts and partners for international suppliers and venues, providing greater visibility to the US market Monday, 22 October 2012 San Juan, Puerto Rico
  14. 14. What did you learn today? Monday, 22 October 2012 San Juan, Puerto Rico

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