0
52nd ICCA Congress

CEO
Deep Dive
session
with Tina Altieri

International Congress and Convention Association

Twitter: #...
CEO Deep Dive session
Why leaders need to become more expert
in projecting and communicating their
strategic vision,

comp...
CEO Communicate-to-Win Strategies

International Congress and Convention Association

Twitter: #ICCA13
5 tried-and-tested, proven
communication tools
Tools that
will help you
achieve
results

QUICKLY!
International Congress a...
Even the best presenters have bad days…

International Congress and Convention Association

Twitter: #ICCA13
International Congress and Convention Association

Twitter: #ICCA13
What is the leader’s challenge?

International Congress and Convention Association

Twitter: #ICCA13
What is the leader’s challenge?
Clearly communicate mission and

purpose with passion so that it
inspires people and allow...
Having a mission…
… is the
difference
between

working and
working with
purpose.
International Congress and Convention Ass...
If you’re going to

motivate others,
you need to be able
to tell others

what motivates you!
International Congress and Co...
5 CEO Communicate-to-Win Strategies

International Congress and Convention Association

Twitter: #ICCA13
Make it your business to be a
powerful presenter

International Congress and Convention Association

Twitter: #ICCA13
Have a story, get it right, and tell it right
to ‘move’ your audience

International Congress and Convention Association

...
Learn the leader’s language

International Congress and Convention Association

Twitter: #ICCA13
Remember message discipline

International Congress and Convention Association

Twitter: #ICCA13
Master unspoken language

International Congress and Convention Association

Twitter: #ICCA13
CEO
Deep Dive
session
with Tina Altieri
International Congress and Convention Association

Twitter: #ICCA13
CEO Deep Dive session
Why leaders need to become more expert
in projecting and communicating their
strategic vision,

comp...
Make it your business to be a
powerful presenter

International Congress and Convention Association

Twitter: #ICCA13
Here’s what will set you apart from the rest

What do I want them to know?
What do I want them to feel?

What do I want th...
Have a story, get it right, and tell it right
to ‘move’ your audience

International Congress and Convention Association

...
How good are your
business storytelling
skills ?
You’ve got to be

impressive!
International Congress and Convention Assoc...
Understand you,
remember you,
be impressed by you ,
be interested in you
International Congress and Convention Association...
Business storytelling structure: 5 steps
1.
2.
3.
4.
5.

International Congress and Convention Association

Arouse interes...
Learn the leader’s language

International Congress and Convention Association

Twitter: #ICCA13
Language of great leaders
Be clear about your aim.

Promote a vision, a

direction, a passion.
International Congress and ...
Do you still have one of these?

International Congress and Convention Association

Twitter: #ICCA13
Or perhaps one of these?

International Congress and Convention Association

Twitter: #ICCA13
Master the leader’s language

International Congress and Convention Association

Twitter: #ICCA13
Your CEO language toolkit
• Direct and short sentences
• Colourful/Vivid phrases

Help your
audience

see
what you
are say...
Speaking in colour

1. Metaphors/analogies and similes
2. Repetition
3. Not this, but that
4. Rhetorical question
Internat...
Metaphors/analogies and similes
“Sometimes when someone destroys
your party, you need to go back home
and let the dust set...
Repetition
“Committed to the task
Committed to the journey
And importantly …
committed to the team.”

International Congre...
Not this… but that…
“We are looking at different ways to
run these programs, not for the sake
of change, but because I kno...
Remember message discipline

International Congress and Convention Association

Twitter: #ICCA13
Are you loud and clear?
Hear it twice,
it sounds familiar.
After 3 times,
they may
remember it.
International Congress and...
With 5 or 6 or 7
repetitions,
you may finally
be able to
drive it home.
International Congress and Convention Association
...
So what?

International Congress and Convention Association

Twitter: #ICCA13
From features to benefits
Your triggers:
• This is important to you because…
• What this means to you is…
• Why I am telli...
Shift from features to benefits
“To win hearts,

minds and ears

you need to engage listeners
not just inform them.
You ne...
Master unspoken language

International Congress and Convention Association

Twitter: #ICCA13
You are judged by your visual presence

VERBAL 7%
VOCAL 33%
V ISUAL 60%
International Congress and Convention Association
...
Look who’s showing palms?

International Congress and Convention Association

43

Twitter: #ICCA13
Flow and structure

P

Point

R

E

Reason Example

International Congress and Convention Association

P

Point

Twitter: ...
Effective communication for leaders

International Congress and Convention Association
.

Twitter: #ICCA13
What should you as a leader do more of?

International Congress and Convention Association

Twitter: #ICCA13
What should you as a leader start to do?

International Congress and Convention Association

Twitter: #ICCA13
What should you as a leader stop doing?

International Congress and Convention Association

Twitter: #ICCA13
Thank you!
Tina Altieri

www.maxcommunicate.com
International Congress and Convention Association

Twitter: #ICCA13
Upcoming SlideShare
Loading in...5
×

Me11 ceo deep dive - tina altieri

249

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
249
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Me11 ceo deep dive - tina altieri "

  1. 1. 52nd ICCA Congress CEO Deep Dive session with Tina Altieri International Congress and Convention Association Twitter: #ICCA13
  2. 2. CEO Deep Dive session Why leaders need to become more expert in projecting and communicating their strategic vision, company brand values and leadership philosophies International Congress and Convention Association Twitter: #ICCA13
  3. 3. CEO Communicate-to-Win Strategies International Congress and Convention Association Twitter: #ICCA13
  4. 4. 5 tried-and-tested, proven communication tools Tools that will help you achieve results QUICKLY! International Congress and Convention Association Twitter: #ICCA13
  5. 5. Even the best presenters have bad days… International Congress and Convention Association Twitter: #ICCA13
  6. 6. International Congress and Convention Association Twitter: #ICCA13
  7. 7. What is the leader’s challenge? International Congress and Convention Association Twitter: #ICCA13
  8. 8. What is the leader’s challenge? Clearly communicate mission and purpose with passion so that it inspires people and allows them to connect with their own sense of purpose. International Congress and Convention Association Twitter: #ICCA13
  9. 9. Having a mission… … is the difference between working and working with purpose. International Congress and Convention Association Twitter: #ICCA13
  10. 10. If you’re going to motivate others, you need to be able to tell others what motivates you! International Congress and Convention Association Twitter: #ICCA13
  11. 11. 5 CEO Communicate-to-Win Strategies International Congress and Convention Association Twitter: #ICCA13
  12. 12. Make it your business to be a powerful presenter International Congress and Convention Association Twitter: #ICCA13
  13. 13. Have a story, get it right, and tell it right to ‘move’ your audience International Congress and Convention Association Twitter: #ICCA13
  14. 14. Learn the leader’s language International Congress and Convention Association Twitter: #ICCA13
  15. 15. Remember message discipline International Congress and Convention Association Twitter: #ICCA13
  16. 16. Master unspoken language International Congress and Convention Association Twitter: #ICCA13
  17. 17. CEO Deep Dive session with Tina Altieri International Congress and Convention Association Twitter: #ICCA13
  18. 18. CEO Deep Dive session Why leaders need to become more expert in projecting and communicating their strategic vision, company brand values and leadership philosophies International Congress and Convention Association Twitter: #ICCA13
  19. 19. Make it your business to be a powerful presenter International Congress and Convention Association Twitter: #ICCA13
  20. 20. Here’s what will set you apart from the rest What do I want them to know? What do I want them to feel? What do I want them to do? International Congress and Convention Association Twitter: #ICCA13
  21. 21. Have a story, get it right, and tell it right to ‘move’ your audience International Congress and Convention Association Twitter: #ICCA13
  22. 22. How good are your business storytelling skills ? You’ve got to be impressive! International Congress and Convention Association Twitter: #ICCA13
  23. 23. Understand you, remember you, be impressed by you , be interested in you International Congress and Convention Association Twitter: #ICCA13
  24. 24. Business storytelling structure: 5 steps 1. 2. 3. 4. 5. International Congress and Convention Association Arouse interest Pose a problem Solve the problem Show the benefits Give action steps Twitter: #ICCA13
  25. 25. Learn the leader’s language International Congress and Convention Association Twitter: #ICCA13
  26. 26. Language of great leaders Be clear about your aim. Promote a vision, a direction, a passion. International Congress and Convention Association Twitter: #ICCA13
  27. 27. Do you still have one of these? International Congress and Convention Association Twitter: #ICCA13
  28. 28. Or perhaps one of these? International Congress and Convention Association Twitter: #ICCA13
  29. 29. Master the leader’s language International Congress and Convention Association Twitter: #ICCA13
  30. 30. Your CEO language toolkit • Direct and short sentences • Colourful/Vivid phrases Help your audience see what you are saying International Congress and Convention Association Twitter: #ICCA13
  31. 31. Speaking in colour 1. Metaphors/analogies and similes 2. Repetition 3. Not this, but that 4. Rhetorical question International Congress and Convention Association Twitter: #ICCA13
  32. 32. Metaphors/analogies and similes “Sometimes when someone destroys your party, you need to go back home and let the dust settle a bit and figure it out, and get back on dance floor.” Magnus Bocker, CEO of Singapore Exchange (SGX) International Congress and Convention Association Twitter: #ICCA13
  33. 33. Repetition “Committed to the task Committed to the journey And importantly … committed to the team.” International Congress and Convention Association Twitter: #ICCA13
  34. 34. Not this… but that… “We are looking at different ways to run these programs, not for the sake of change, but because I know we can do this far better than what we’re creating right now.” International Congress and Convention Association Twitter: #ICCA13
  35. 35. Remember message discipline International Congress and Convention Association Twitter: #ICCA13
  36. 36. Are you loud and clear? Hear it twice, it sounds familiar. After 3 times, they may remember it. International Congress and Convention Association Twitter: #ICCA13
  37. 37. With 5 or 6 or 7 repetitions, you may finally be able to drive it home. International Congress and Convention Association Twitter: #ICCA13
  38. 38. So what? International Congress and Convention Association Twitter: #ICCA13
  39. 39. From features to benefits Your triggers: • This is important to you because… • What this means to you is… • Why I am telling you this is because you can… International Congress and Convention Association Twitter: #ICCA13
  40. 40. Shift from features to benefits “To win hearts, minds and ears you need to engage listeners not just inform them. You need to capture their imagination, not just their intellect.” International Congress and Convention Association Twitter: #ICCA13
  41. 41. Master unspoken language International Congress and Convention Association Twitter: #ICCA13
  42. 42. You are judged by your visual presence VERBAL 7% VOCAL 33% V ISUAL 60% International Congress and Convention Association Twitter: #ICCA13
  43. 43. Look who’s showing palms? International Congress and Convention Association 43 Twitter: #ICCA13
  44. 44. Flow and structure P Point R E Reason Example International Congress and Convention Association P Point Twitter: #ICCA13
  45. 45. Effective communication for leaders International Congress and Convention Association . Twitter: #ICCA13
  46. 46. What should you as a leader do more of? International Congress and Convention Association Twitter: #ICCA13
  47. 47. What should you as a leader start to do? International Congress and Convention Association Twitter: #ICCA13
  48. 48. What should you as a leader stop doing? International Congress and Convention Association Twitter: #ICCA13
  49. 49. Thank you! Tina Altieri www.maxcommunicate.com International Congress and Convention Association Twitter: #ICCA13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×