Me11 ceo deep dive - tina altieri
Upcoming SlideShare
Loading in...5
×
 

Me11 ceo deep dive - tina altieri

on

  • 381 views

 

Statistics

Views

Total Views
381
Views on SlideShare
381
Embed Views
0

Actions

Likes
0
Downloads
16
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Me11 ceo deep dive - tina altieri Me11 ceo deep dive - tina altieri Presentation Transcript

  • 52nd ICCA Congress CEO Deep Dive session with Tina Altieri International Congress and Convention Association Twitter: #ICCA13
  • CEO Deep Dive session Why leaders need to become more expert in projecting and communicating their strategic vision, company brand values and leadership philosophies International Congress and Convention Association Twitter: #ICCA13
  • CEO Communicate-to-Win Strategies International Congress and Convention Association Twitter: #ICCA13
  • 5 tried-and-tested, proven communication tools Tools that will help you achieve results QUICKLY! International Congress and Convention Association Twitter: #ICCA13
  • Even the best presenters have bad days… International Congress and Convention Association Twitter: #ICCA13
  • International Congress and Convention Association Twitter: #ICCA13
  • What is the leader’s challenge? International Congress and Convention Association Twitter: #ICCA13
  • What is the leader’s challenge? Clearly communicate mission and purpose with passion so that it inspires people and allows them to connect with their own sense of purpose. International Congress and Convention Association Twitter: #ICCA13
  • Having a mission… … is the difference between working and working with purpose. International Congress and Convention Association Twitter: #ICCA13
  • If you’re going to motivate others, you need to be able to tell others what motivates you! International Congress and Convention Association Twitter: #ICCA13
  • 5 CEO Communicate-to-Win Strategies International Congress and Convention Association Twitter: #ICCA13
  • Make it your business to be a powerful presenter International Congress and Convention Association Twitter: #ICCA13
  • Have a story, get it right, and tell it right to ‘move’ your audience International Congress and Convention Association Twitter: #ICCA13
  • Learn the leader’s language International Congress and Convention Association Twitter: #ICCA13
  • Remember message discipline International Congress and Convention Association Twitter: #ICCA13
  • Master unspoken language International Congress and Convention Association Twitter: #ICCA13
  • CEO Deep Dive session with Tina Altieri International Congress and Convention Association Twitter: #ICCA13
  • CEO Deep Dive session Why leaders need to become more expert in projecting and communicating their strategic vision, company brand values and leadership philosophies International Congress and Convention Association Twitter: #ICCA13
  • Make it your business to be a powerful presenter International Congress and Convention Association Twitter: #ICCA13
  • Here’s what will set you apart from the rest What do I want them to know? What do I want them to feel? What do I want them to do? International Congress and Convention Association Twitter: #ICCA13
  • Have a story, get it right, and tell it right to ‘move’ your audience International Congress and Convention Association Twitter: #ICCA13
  • How good are your business storytelling skills ? You’ve got to be impressive! International Congress and Convention Association Twitter: #ICCA13
  • Understand you, remember you, be impressed by you , be interested in you International Congress and Convention Association Twitter: #ICCA13
  • Business storytelling structure: 5 steps 1. 2. 3. 4. 5. International Congress and Convention Association Arouse interest Pose a problem Solve the problem Show the benefits Give action steps Twitter: #ICCA13
  • Learn the leader’s language International Congress and Convention Association Twitter: #ICCA13
  • Language of great leaders Be clear about your aim. Promote a vision, a direction, a passion. International Congress and Convention Association Twitter: #ICCA13
  • Do you still have one of these? International Congress and Convention Association Twitter: #ICCA13
  • Or perhaps one of these? International Congress and Convention Association Twitter: #ICCA13
  • Master the leader’s language International Congress and Convention Association Twitter: #ICCA13
  • Your CEO language toolkit • Direct and short sentences • Colourful/Vivid phrases Help your audience see what you are saying International Congress and Convention Association Twitter: #ICCA13
  • Speaking in colour 1. Metaphors/analogies and similes 2. Repetition 3. Not this, but that 4. Rhetorical question International Congress and Convention Association Twitter: #ICCA13
  • Metaphors/analogies and similes “Sometimes when someone destroys your party, you need to go back home and let the dust settle a bit and figure it out, and get back on dance floor.” Magnus Bocker, CEO of Singapore Exchange (SGX) International Congress and Convention Association Twitter: #ICCA13
  • Repetition “Committed to the task Committed to the journey And importantly … committed to the team.” International Congress and Convention Association Twitter: #ICCA13
  • Not this… but that… “We are looking at different ways to run these programs, not for the sake of change, but because I know we can do this far better than what we’re creating right now.” International Congress and Convention Association Twitter: #ICCA13
  • Remember message discipline International Congress and Convention Association Twitter: #ICCA13
  • Are you loud and clear? Hear it twice, it sounds familiar. After 3 times, they may remember it. International Congress and Convention Association Twitter: #ICCA13
  • With 5 or 6 or 7 repetitions, you may finally be able to drive it home. International Congress and Convention Association Twitter: #ICCA13
  • So what? International Congress and Convention Association Twitter: #ICCA13
  • From features to benefits Your triggers: • This is important to you because… • What this means to you is… • Why I am telling you this is because you can… International Congress and Convention Association Twitter: #ICCA13
  • Shift from features to benefits “To win hearts, minds and ears you need to engage listeners not just inform them. You need to capture their imagination, not just their intellect.” International Congress and Convention Association Twitter: #ICCA13
  • Master unspoken language International Congress and Convention Association Twitter: #ICCA13
  • You are judged by your visual presence VERBAL 7% VOCAL 33% V ISUAL 60% International Congress and Convention Association Twitter: #ICCA13
  • Look who’s showing palms? International Congress and Convention Association 43 Twitter: #ICCA13
  • Flow and structure P Point R E Reason Example International Congress and Convention Association P Point Twitter: #ICCA13
  • Effective communication for leaders International Congress and Convention Association . Twitter: #ICCA13
  • What should you as a leader do more of? International Congress and Convention Association Twitter: #ICCA13
  • What should you as a leader start to do? International Congress and Convention Association Twitter: #ICCA13
  • What should you as a leader stop doing? International Congress and Convention Association Twitter: #ICCA13
  • Thank you! Tina Altieri www.maxcommunicate.com International Congress and Convention Association Twitter: #ICCA13