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Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
Me01   trade fairs in china and the world - mark cochrane
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Me01 trade fairs in china and the world - mark cochrane

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  • 1. 52nd ICCA Congress Key Trends at Asian Trade Shows Mark Cochrane Regional Manager, Asia Pacific UFI International Congress and Convention Association . Twitter: #ICCA13
  • 2. Asian exhibitions are booming International Congress and Convention Association . Twitter: #ICCA13
  • 3. Exhibition markets by net size International Congress and Convention Association . Twitter: #ICCA13
  • 4. Change in space sold: 2012 vs ‘11 International Congress and Convention Association . Twitter: #ICCA13
  • 5. Asia’s venue boom • An issue with serious implications • • • • Venue capacity a concern in 2005 2010 vs. ‘05: 100% increase 2005: 3 million m2 2010: 6.01 million m2 • And now, 2013: 6.62 million m2 International Congress and Convention Association . Twitter: #ICCA13
  • 6. Venue boom • World-class venues • Some overcapacity issues • Some still need to add International Congress and Convention Association . Twitter: #ICCA13
  • 7. M&A activity • International organisers looking for: – – – – – – – China, SE Asia opportunities To tap into Asian growth For high-quality, local partners Base to launch own brands Local organisers with leading positions Strong, internationally-minded management Access local knowledge and to lower risk International Congress and Convention Association . Twitter: #ICCA13
  • 8. Online-Offline Integration • Global Sources’ success: – – – – – Innovation Outsider Different view Digital events Online integration • More to come… International Congress and Convention Association . Twitter: #ICCA13
  • 9. Paid Conferences • Organisers in Asia interested • Create greater value • Deepen relationship with visitors • Generate incremental revenues International Congress and Convention Association . Twitter: #ICCA13
  • 10. Visitor Services • Catering to VIP visitors/buyers: – Match-making – Video conferencing – Guided tours • Incremental revenues International Congress and Convention Association . Twitter: #ICCA13
  • 11. Variable Pricing • Reshaping exhibition industry • Represents fundamental change • Location-based pricing • Exhibitor feedback-based pricing • More sophisticated “real estate” sales International Congress and Convention Association . Twitter: #ICCA13
  • 12. Changes to Look & Feel • Unique approach: • No booths • Invitation only • Industry outsiders International Congress and Convention Association . Twitter: #ICCA13
  • 13. Undercurrent of Change • Impact of technology • Look and feel changes • Entertaining, informing, selling International Congress and Convention Association . Twitter: #ICCA13
  • 14. Thank you mark@ufi.org International Congress and Convention Association . Twitter: #ICCA13

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