52nd ICCA Congress

Key Trends
at Asian Trade Shows
Mark Cochrane
Regional Manager, Asia Pacific
UFI
International Congres...
Asian exhibitions are booming

International Congress and Convention Association
.

Twitter: #ICCA13
Exhibition markets by net size

International Congress and Convention Association
.

Twitter: #ICCA13
Change in space sold: 2012 vs ‘11

International Congress and Convention Association
.

Twitter: #ICCA13
Asia’s venue boom
• An issue with serious implications
•
•
•
•

Venue capacity a concern in 2005
2010 vs. ‘05: 100% increa...
Venue boom
• World-class
venues
• Some overcapacity
issues
• Some still
need to add
International Congress and Convention ...
M&A activity
• International organisers looking for:
–
–
–
–
–
–
–

China, SE Asia opportunities
To tap into Asian growth
...
Online-Offline Integration
• Global Sources’ success:
–
–
–
–
–

Innovation
Outsider
Different view
Digital events
Online ...
Paid Conferences
• Organisers in Asia interested
• Create greater value
• Deepen relationship with visitors
• Generate inc...
Visitor Services
• Catering to VIP visitors/buyers:
– Match-making
– Video conferencing
– Guided tours

• Incremental reve...
Variable Pricing
• Reshaping exhibition industry
• Represents fundamental change
• Location-based pricing
• Exhibitor feed...
Changes to Look & Feel
• Unique approach:
• No booths
• Invitation only
• Industry outsiders

International Congress and C...
Undercurrent of Change
• Impact of technology
• Look and feel changes
• Entertaining, informing, selling

International Co...
Thank you
mark@ufi.org

International Congress and Convention Association
.

Twitter: #ICCA13
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Me01 trade fairs in china and the world - mark cochrane

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Me01 trade fairs in china and the world - mark cochrane

  1. 1. 52nd ICCA Congress Key Trends at Asian Trade Shows Mark Cochrane Regional Manager, Asia Pacific UFI International Congress and Convention Association . Twitter: #ICCA13
  2. 2. Asian exhibitions are booming International Congress and Convention Association . Twitter: #ICCA13
  3. 3. Exhibition markets by net size International Congress and Convention Association . Twitter: #ICCA13
  4. 4. Change in space sold: 2012 vs ‘11 International Congress and Convention Association . Twitter: #ICCA13
  5. 5. Asia’s venue boom • An issue with serious implications • • • • Venue capacity a concern in 2005 2010 vs. ‘05: 100% increase 2005: 3 million m2 2010: 6.01 million m2 • And now, 2013: 6.62 million m2 International Congress and Convention Association . Twitter: #ICCA13
  6. 6. Venue boom • World-class venues • Some overcapacity issues • Some still need to add International Congress and Convention Association . Twitter: #ICCA13
  7. 7. M&A activity • International organisers looking for: – – – – – – – China, SE Asia opportunities To tap into Asian growth For high-quality, local partners Base to launch own brands Local organisers with leading positions Strong, internationally-minded management Access local knowledge and to lower risk International Congress and Convention Association . Twitter: #ICCA13
  8. 8. Online-Offline Integration • Global Sources’ success: – – – – – Innovation Outsider Different view Digital events Online integration • More to come… International Congress and Convention Association . Twitter: #ICCA13
  9. 9. Paid Conferences • Organisers in Asia interested • Create greater value • Deepen relationship with visitors • Generate incremental revenues International Congress and Convention Association . Twitter: #ICCA13
  10. 10. Visitor Services • Catering to VIP visitors/buyers: – Match-making – Video conferencing – Guided tours • Incremental revenues International Congress and Convention Association . Twitter: #ICCA13
  11. 11. Variable Pricing • Reshaping exhibition industry • Represents fundamental change • Location-based pricing • Exhibitor feedback-based pricing • More sophisticated “real estate” sales International Congress and Convention Association . Twitter: #ICCA13
  12. 12. Changes to Look & Feel • Unique approach: • No booths • Invitation only • Industry outsiders International Congress and Convention Association . Twitter: #ICCA13
  13. 13. Undercurrent of Change • Impact of technology • Look and feel changes • Entertaining, informing, selling International Congress and Convention Association . Twitter: #ICCA13
  14. 14. Thank you mark@ufi.org International Congress and Convention Association . Twitter: #ICCA13
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