From the Largest to Strongest Market
-- Trade Fairs in China and the World

Chen Xianjin
UFI President, 2013
Contents

•

The State of Venues in China

•

The State of Exhibitions in China

•

UFI and China

ICCA Congress 2013, 3-5...
Part Ⅰ

Ⅰ. The State of Venues in China
UFI World Map of Venues

Main Global Results of the
World Map of Venues
In 2011
•

1,197 venues (with a minimum of
5,000 s...
Venues and indoor exhibition
space in 2011

Scale
5 million sqm

496 venues
15.6 million sqm
(48%)

389 venues
7.9 million...
UFI World Map of Venues

National indoor exhibition space available from 2006 to 2011
(Venues with a minimum of 5,000 sqm ...
UFI World Map of Venues

Additional indoor exhibition space between 2006 and 2011
(Venues with a minimum of 5,000 sqm indo...
Top Venues in Asia 2013

NO

Region

City

1

China

Guangzhou

2

China

Shanghai

3

China

Wuhan

4

China

Chongqing

...
Growth of venues in China

Growth of Venues in China since 2006
Year
2006

Year
2013

% change
2006 vs. 2013

% average
gr...
Part Ⅱ

Ⅱ. The State of Exhibitions in China
The Exhibition World
Based on events with a minimum of 500 sqm held in 2011, the updated will be
conducted in 2013

Approx...
The Exhibition World

The global top 10 net space rented (between 2008 and 2011 )
(in million net sqm)

Trend since 2008

...
UTILIZED SPACE
Trends in the net space rented in several major national markets (in sqm, UFI estimations)
in Europe

in As...
Top 10 fairs ranked by space sold in Asia, 2012
Location

Trade Fair

Net size (m2)

1

China

China Import and Export Fai...
Large scaled exhibitions in China from 2007 to 2012
(based on exhibitions above 30,000 gross sqm)
Year

2007

2008

2009

...
Top 10 Cities by the Number of Trade Fairs in China
70

61
60

Year: 2012
50

46

40

36

30

23
20

14

14
12

11

11

11...
Top 10 Cities by Space Rented of Trade Fairs in China
6000000

5957070

5714552

5000000

Year: 2012
4000000

3357003
3000...
Revenue of booth sales from 2007 to 2012 in China
30

Unit: Billion Yuan
25

24.3

21
20

17

14.5

15

14

13.2

10

5

0...
Part Ⅲ

Ⅲ. UFI and China
What is UFI?

UFI is the Global Association of the
Exhibition Industry, uniting the industry’s
organizers, venues, associa...
UFI Global membership

639 members
in 85 countries
48 “Partners of
the Industry” (7.5%)
52 “Associations”
(8.1%)
81 “Venue...
90

85

Top 10 Regions by UFI Members

80

70

60

50

45
40

37
32

30

30

27

27
23

21

20

19

10

0

Mainland
China
...
UFI membership development
in mainland China

ICCA Congress 2013, 3-5 November, Shanghai

23
UFI approved events in
mainland China

ICCA Congress 2013, 3-5 November, Shanghai

24
UFI membership in mainland
China, by city

ICCA Congress 2013, 3-5 November, Shanghai

25
UFI Activities in China

UFI Seminar, Shanghai in 1997
UFI Congress in Beijing, 2006
UFI Open Seminar in Shenzhen, 2012
UFI Focus Meetings in Shanghai, 2013
What Does the
future hold?
ⓒ UFI 2013
Multi-dimensional events

ICCA Congress 2013, 3-5 November, Shanghai

31
www.ufi.org

ICCA Congress 2013, 3-5 November, Shanghai

32
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Me01 trade fairs in china and the world - chen xianjin

  1. 1. From the Largest to Strongest Market -- Trade Fairs in China and the World Chen Xianjin UFI President, 2013
  2. 2. Contents • The State of Venues in China • The State of Exhibitions in China • UFI and China ICCA Congress 2013, 3-5 November, Shanghai 2
  3. 3. Part Ⅰ Ⅰ. The State of Venues in China
  4. 4. UFI World Map of Venues Main Global Results of the World Map of Venues In 2011 • 1,197 venues (with a minimum of 5,000 sqm indoor exhibition space) identified worldwide • Total indoor exhibition space: 32.6 million sqm ICCA Congress 2013, 3-5 November, Shanghai 4
  5. 5. Venues and indoor exhibition space in 2011 Scale 5 million sqm 496 venues 15.6 million sqm (48%) 389 venues 7.9 million sqm (24%) 70 venues 1.3 million sqm (4%) ICCA Congress 2013, 3-5 November, Shanghai 184 venues 6.6 million sqm (20%) 33 venues 0.8 million sqm 25 venues (2%) 0.5 million sqm (2%) 5
  6. 6. UFI World Map of Venues National indoor exhibition space available from 2006 to 2011 (Venues with a minimum of 5,000 sqm indoor exhibtion space) NO Country Total (in sqm) World (%) Growth since (%) 1 USA 6 712 342 21 % +5% 2 China 4 755 102 15 % + 48 % 3 Germany 3 377 821 10% +2% 4 Italy 2 227 304 7% +3% 5 France 2 094 554 6% +3% 6 Spain 1 548 057 5% + 13 % 7 The Netherlands 960 530 3% + 15 % 8 Brazil 701 882 2% +6% 9 United Kingdom 701 857 2% + 13 % 10 Canada 684 175 2% +6% ICCA Congress 2013, 3-5 November, Shanghai 6
  7. 7. UFI World Map of Venues Additional indoor exhibition space between 2006 and 2011 (Venues with a minimum of 5,000 sqm indoor exhibition space) - 500 000 1 000 000 1 500 000 China USA Spain The Netherlands South Korea Turkey United Kingdom Singapore new venue(s) venue extension(s) 15 countries have increased their total indoor capacity by at least 50,000 sqm between 2006 and 2011. Germany Russia France Italy China accounts for 46% of the global increase and 69% of the Chinese increase is related to new venues. Mexico ICCA Congress 2013, 3-5 November, Shanghai 7
  8. 8. Top Venues in Asia 2013 NO Region City 1 China Guangzhou 2 China Shanghai 3 China Wuhan 4 China Chongqing 5 Thailand Bangkok 6 China Yiwu 7 China Chengdu 8 Korea Seoul 9 China 10 China Exhibition Center Total gross Indoor size (M2 ) China Import & Export Fair Complex (Pazhou Complex) 338,000 Shanghai New International Expo Center (SNIEC) 200,000 Wuhan International Expo Center 190,000 Chongqing International Expo Center 184,000 IMPACT Arena, Exhibition and Convention Center 137,000 Yiwu International Expo Center 120,000 Chengdu New International Convention and Exhibition Center (Century City) 110,000 Korea International Exhibition Center 108,049 Shenyang Shenyang Exhibition Center 105,200 Shenzhen Shenzhen Convention & Exhibition Center 105,000 * BSG report- Trade Fair Industry in Asia (9th edition) 8
  9. 9. Growth of venues in China Growth of Venues in China since 2006 Year 2006 Year 2013 % change 2006 vs. 2013 % average growth Number of Venue 57 101 77 11 Indoor Exhibition Space (million m2) 2.23 4.53 103 14.7 ICCA Congress 2013, 3-5 November, Shanghai 9
  10. 10. Part Ⅱ Ⅱ. The State of Exhibitions in China
  11. 11. The Exhibition World Based on events with a minimum of 500 sqm held in 2011, the updated will be conducted in 2013 Approximately 30700 Exhibitions per year corresponding to 103 million sqm of total net exhibition space and where 2.8 million direct Exhibiting companies welcomed 260 million visitors ICCA Congress 2013, 3-5 November, Shanghai 11
  12. 12. The Exhibition World The global top 10 net space rented (between 2008 and 2011 ) (in million net sqm) Trend since 2008 1 USA 23,3 -7% 2 China 13,0 +13% 3 Germany 8,8 -5% 4 Italy 6,2 -5% 5 France 5,4 -8% 6 Spain 3,5 -24% 7 Japan 3,2 -3% 8 UK 2,8 -6% 9 Russia 2,6 -13% 10 Brazil 2,6 +4% ICCA Congress 2013, 3-5 November, Shanghai 12
  13. 13. UTILIZED SPACE Trends in the net space rented in several major national markets (in sqm, UFI estimations) in Europe in Asia 120 120 Turkey 115 China India 115 110 110 Korea 105 105 Germany 100 100 Italy 95 Russia 95 Japan 90 90 France 85 85 80 80 75 75 Spain 70 70 65 65 2008/9 2009/10 ICCA Congress 2013, 3-5 November, Shanghai 2010/11 2008 2009 2010 2011 13
  14. 14. Top 10 fairs ranked by space sold in Asia, 2012 Location Trade Fair Net size (m2) 1 China China Import and Export Fair (Canton Fair) 549,953 2 China China International Furniture Fair (Guangzhou) 340,000 3 China Furniture China / Office Furniture China / Home Furnishing China / Kitchen & Cabinet China /Design of Designers 165,000 4 China China (Guangzhou) International Building Decoration Fair 160,000 5 China International Famous Furniture Fair 130,000 6 China Shanghai International Automobile Industry Exhibition 115,000 7 China Beijing International Automotive Exhibition 110,000 8 China Guangzhou International Lighting Exhibition 97,500 9 China Shenzhen International Furniture Exhibition 80,000 10 China Intertextile Shanghai Apparel Fabrics 75,000 Source: BSG research & analysis 14
  15. 15. Large scaled exhibitions in China from 2007 to 2012 (based on exhibitions above 30,000 gross sqm) Year 2007 2008 2009 2010 2011 2012 Number of scaled exhibitions 226 256 254 298 368 401 Gross space rented of scaled exhibitions (in million sqm) 14.9 18.2 19.3 22.9 28.8 31.4 Total space rented (in million sqm) 34.3 36.8 38.8 45.1 51.8 60.7 % 43% 49% 49% 50% 55% 51%
  16. 16. Top 10 Cities by the Number of Trade Fairs in China 70 61 60 Year: 2012 50 46 40 36 30 23 20 14 14 12 11 11 11 11 Qingdao Shenyang Xiamen Tianjin 10 0 Shanghai Beijing Guangzhou Shenzhen Chengdu Xi'an Nanjing
  17. 17. Top 10 Cities by Space Rented of Trade Fairs in China 6000000 5957070 5714552 5000000 Year: 2012 4000000 3357003 3000000 2000000 1793500 1067850 878000 1000000 847800 775300 775000 724396 0 u ho gz n ua G ai gh an Sh g in eij B n he nz e Sh u gd en Ch n ua gg n Do ng ya en Sh g in nj a N 'an Xi in nj ia T
  18. 18. Revenue of booth sales from 2007 to 2012 in China 30 Unit: Billion Yuan 25 24.3 21 20 17 14.5 15 14 13.2 10 5 0 2007 2008 2009 2010 2011 2012
  19. 19. Part Ⅲ Ⅲ. UFI and China
  20. 20. What is UFI? UFI is the Global Association of the Exhibition Industry, uniting the industry’s organizers, venues, associations and partners of the industry ICCA Congress 2013, 3-5 November, Shanghai 20
  21. 21. UFI Global membership 639 members in 85 countries 48 “Partners of the Industry” (7.5%) 52 “Associations” (8.1%) 81 “Venues only” (12.7%) 335 “Organizer only” (52,5%) 123 “Venue & Organizer” (19,2%) September 2013 204 members with “venue” activity (32%) 458 members with “organizer” activity (71,5%) What does UFI mean for me? ICCA Congress 2013, 3-5 November, Shanghai 21
  22. 22. 90 85 Top 10 Regions by UFI Members 80 70 60 50 45 40 37 32 30 30 27 27 23 21 20 19 10 0 Mainland China Germany Russia ICCA Congress 2013, 3-5 November, Shanghai Turkey France Italy USA India UK Korea 22
  23. 23. UFI membership development in mainland China ICCA Congress 2013, 3-5 November, Shanghai 23
  24. 24. UFI approved events in mainland China ICCA Congress 2013, 3-5 November, Shanghai 24
  25. 25. UFI membership in mainland China, by city ICCA Congress 2013, 3-5 November, Shanghai 25
  26. 26. UFI Activities in China UFI Seminar, Shanghai in 1997
  27. 27. UFI Congress in Beijing, 2006
  28. 28. UFI Open Seminar in Shenzhen, 2012
  29. 29. UFI Focus Meetings in Shanghai, 2013
  30. 30. What Does the future hold? ⓒ UFI 2013
  31. 31. Multi-dimensional events ICCA Congress 2013, 3-5 November, Shanghai 31
  32. 32. www.ufi.org ICCA Congress 2013, 3-5 November, Shanghai 32
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