• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Glasgow City Marketing Bureau (2) #ICCA12 TUESDAY 23/10/2012
 

Glasgow City Marketing Bureau (2) #ICCA12 TUESDAY 23/10/2012

on

  • 407 views

Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

Statistics

Views

Total Views
407
Views on SlideShare
407
Embed Views
0

Actions

Likes
0
Downloads
11
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Glasgow City Marketing Bureau (2) #ICCA12 TUESDAY 23/10/2012 Glasgow City Marketing Bureau (2) #ICCA12 TUESDAY 23/10/2012 Presentation Transcript

    • Glasgow City Marketing BureauAileen Crawford, Head of Convention Bureau
    • Glasgow’s strategy for delegate buildStrong partnership – with client and PCOUnderstand strategy, aims & audiencesAdd value 1, 2, 3 3. Develop 1. Develop 2. Promote via new channelsassets to grow existing networks and delegate and distribution opportunities numbers channels for delegate build
    • Case Study: Royal College of Paediatrics & Child healthPostcards wereproduced to bedistributed topotentialdelegates atevents in 2011
    • Rollerbanner wasdesigned topromote theconference anddisplayed inRCPCH’sHeadquarters
    • Adverts wereproduced forRCPCH’sbrochures andnewsletter topromote theconference
    • Pre Conference Marketing SupportPosters weredesigned topromote theconference topotentialdelegates to goto other eventsand partnerconferences
    • Other ideas: Pre Glasgow Conference MarketingStand at preconference
    • Work with Local ContactsUniversities – 2 500 AmbassadorsPublic Health Organisations – GCMB hasaccess to 3000 local doctorsGlasgow Chamber of CommerceScottish EnterpriseScottish Development International
    • Let the delegate do the talking Glasgow, July 2011 2000 delegates 72 countries
    • Email Blast – GCMB support
    • Other ideas: Researcher to find local industry links List of 50 Scottish companiesprovided by GCMB’s researcher
    • Other ideas: City information for thecongress website
    • Other ideas: Video to welcome thedelegates Glasgow, Sept 2012 900 delegates