Your SlideShare is downloading. ×
Glasgow City Marketing Bureau (2) #ICCA12 TUESDAY 23/10/2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Glasgow City Marketing Bureau (2) #ICCA12 TUESDAY 23/10/2012

300
views

Published on

Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
300
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Glasgow City Marketing BureauAileen Crawford, Head of Convention Bureau
  • 2. Glasgow’s strategy for delegate buildStrong partnership – with client and PCOUnderstand strategy, aims & audiencesAdd value 1, 2, 3 3. Develop 1. Develop 2. Promote via new channelsassets to grow existing networks and delegate and distribution opportunities numbers channels for delegate build
  • 3. Case Study: Royal College of Paediatrics & Child healthPostcards wereproduced to bedistributed topotentialdelegates atevents in 2011
  • 4. Rollerbanner wasdesigned topromote theconference anddisplayed inRCPCH’sHeadquarters
  • 5. Adverts wereproduced forRCPCH’sbrochures andnewsletter topromote theconference
  • 6. Pre Conference Marketing SupportPosters weredesigned topromote theconference topotentialdelegates to goto other eventsand partnerconferences
  • 7. Other ideas: Pre Glasgow Conference MarketingStand at preconference
  • 8. Work with Local ContactsUniversities – 2 500 AmbassadorsPublic Health Organisations – GCMB hasaccess to 3000 local doctorsGlasgow Chamber of CommerceScottish EnterpriseScottish Development International
  • 9. Let the delegate do the talking Glasgow, July 2011 2000 delegates 72 countries
  • 10. Email Blast – GCMB support
  • 11. Other ideas: Researcher to find local industry links List of 50 Scottish companiesprovided by GCMB’s researcher
  • 12. Other ideas: City information for thecongress website
  • 13. Other ideas: Video to welcome thedelegates Glasgow, Sept 2012 900 delegates