FYP13 - Top technology transforming the meetings industry corbin ball
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FYP13 - Top technology transforming the meetings industry corbin ball FYP13 - Top technology transforming the meetings industry corbin ball Document Transcript

  • “Information technologies are doubling their power every year.” Top Technology Trends for Events and Venues Corbin Ball, CSP, CMP Corbin Ball Associates Course Notes: corbinball.com/assets/trends-fyp.pdf Twitter: @corbinball #icca #fyp13 #eibtm13 -- Ray Kurzweil, Futurist T © 2013 Corbin Ball Associates Three Events and Venue Tech Trends: 1. Software is cloud-based… and is becoming faster, cheaper and easier to use! 3 Trends: Cloud-based Software Management Benefits: • Accessible (24/7 anywhere) • Standard interface (browser) • Cross-platform (pc/Mac) • Limited IT support needed • Works better with other programs (interoperability) • Development tools much cheaper and faster • Total cost of ownership (‘freeconomics’) Web-based Events Management • • • • • • • Sales/Catering Management Web Sites Social Media Promotion RFPs Housing/Travel Customer Relations Management (CRM) Project Management © Corbin Ball Associates – All Rights Reserved www.corbinball.com - corbin@corbinball.com - 360-734-8756 1
  • Low Cost Web-based Management Social Media Open source web sites: wordpress.org joomla.com eventexpresso.com vancouverconventioncentre.com themeid.com sugarforge.org Importance of social networks for marketing events? • 90% online consumer trust recommendations from people they know. • 14% trust advertising. Econsultancy Social Media & Events Report, Amiando, August, 2013 1,500 event organizers What social channels to you use? Social Media & Events Report, Amiando, August, 2013 © Corbin Ball Associates – All Rights Reserved www.corbinball.com - corbin@corbinball.com - 360-734-8756 2 Hubspot, May, 2013
  • Time Management 1.1 billion users 50 million monthly users How many hours per week do you spend on social media marketing? 12 million monthly unique visitors 245 million users 225 million users 200 countries 500 million users 1 billion monthly users Do you use social media monitoring tools? Exhibitor Media Group Survey -7,945 marketing professionals subscribing to Exhibitor Magazine Time management: Social Media Aggregators • hootsuite.com • klout.com • trackur.com • salesforce.com/radian6 Social Media & Events Report, Amiando, August, 2013 $$$ = Awareness Marketing Funnel Marketing Funnel Your logo is on my t-shirt Trusted, relevant, personalized info. Communities Viral Videos Blogs awareness consideration preference action loyalty Ratings and Reviews awareness consideration preference action loyalty Social Networking Noise makes it difficult to get eyeballs Blogs Podcasting Support Forums Wikis No trusted basis of comparison Stop spamming me! © Corbin Ball Associates – All Rights Reserved www.corbinball.com - corbin@corbinball.com - 360-734-8756 3
  • Thee Events and Venue Tech Trends: 2. Mobile technology is transforming venues sales, events and society in general. By the end of 2013: 1 billion smart phones in use. 2 billion by 2015! More mobile devices on Earth than people! Cisco Visual Networking Index Forecast, Feb. 2013 Ericsson Mobility Report, June, 2013 Smart Phones: the ‘Widget’ 800,000 700,000 © Corbin Ball Associates – All Rights Reserved www.corbinball.com - corbin@corbinball.com - 360-734-8756 4
  • Mobile apps moving to late majority: “Swiss Army” meeting apps alliancetech.com ativsoftware.com core-apps.com crowdcompass.com doubledutch.com eventkaddy.com geniemobile.com purpleforge.com quickmobile.com sherpa-solutions.com Low Cost/Free (DIY) Apps: buzztouch.com biznessapps.com guidebookapp.com bizzabo.com Low Cost/Free (DIY) Apps: buzztouch.com biznessapps.com guidebookapp.com leebug.com Venue Applications • swiftmobile.com • emarketing360.com • swamicity.com • heathmanhotel.com • tourismvancouver.com • heathmanhotel.com • logiclink.com • ipub.si © Corbin Ball Associates – All Rights Reserved www.corbinball.com - corbin@corbinball.com - 360-734-8756 5
  • Augmented Reality U.S. Technology Adoption Rates Time from consumer availability to 10% penetration: google.com/mobile/goggles g.co/projectglass wifarer.com indooratlas.com wordlens.com MIT Technology Today, May 2012 Tablet Sales Predictions • • • • • • Paperless Binders dropbox.com apple.com/iwork/pages/ apple.com/iwork (numbers) bytesquared.com/product/office/ipad paperportnotes.com goodiware.com/goodreader.html onenote.com Large, high resolution screen Light Instant on Intuitive GPS capable Thousands of free apps Paperless Binders 3 steps: A. PDF conversion B. Cloud storage (optional) C. PDF readers/annotators © Corbin Ball Associates – All Rights Reserved www.corbinball.com - corbin@corbinball.com - 360-734-8756 6
  • A. PDF Conversion • PDF is the cross-platform document standard – great with tablets. • Locks formatting. • Conversion is easy. Three Events and Venue Technology Trends: 3. Virtual and hybrid meetings will not replace face-to-face meetings… (but will still play an important role). Virtual and Hybrid Meetings Video Conferencing • skype.com • essentialet.com • plus.google.com • rolandsystemsgroup.com Hybrid event: An event that combines both face-to-face and virtual experience for local and remote attendees Tele-immersion • polycom.com • cisco.com/telepresence • advanced.org • teleportec.com • dvetelepresence.com 50% 67% Of planners said that that cannibalization was Planners said attendance did not change with a top concern in their organization. a hybrid meeting. MPI Hybrid Meeting Survey Sept.,2012, 1,800 participants MPI Hybrid Meeting Survey Sept.,2012, 1,800 participants © Corbin Ball Associates – All Rights Reserved www.corbinball.com - corbin@corbinball.com - 360-734-8756 7
  • 88% Reported no negative change in future meetings. (23% reported attendance increased, 65% no change. Why did you attend virtually? (Why did you stay home instead of traveling? 1. 2. 3. 4. 5. 6. Travel budget 55% Can’t be out of the office 50% Cost of event 45% Not enough lead time to plan to attend 25% I chose to watch the recording later 20% I learned about the event while it was happening 10% 7. I prefer to attend virtually 15% MPI Hybrid Meeting Survey Sept.,2012, 1,800 participants MPI Hybrid Meeting Survey Sept.,2012, 1,800 participants Thank you! Resources: Course Notes: corbinball.com/assets/trends-fyp.pdf Corbin’s Favorites File corbinball.com/bookmarks Corbin’s Article Database corbinball.com/art Corbin’s TechTalk Newsletter corbinball.com/techtalk Contact Info: Web: corbinball.com Blog: corbinball.wordpress.com Facebook: facebook.com/corbin.ball LinkedIn: linkedin.com/in/corbinball Twitter: twitter.com/corbinball Google+: goo.gl/zvMn6 Pinterest: pinterest.com/corbinball Course notes: www.corbinball.com/assets/trends-fyp.pdf ©2013 Corbin Ball Associates Corbin Ball Associates ● 506 14th Street, Bellingham, WA 98225 USA Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quoted in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI’s International Supplier of the Year and MPI’s International Chapter Leader of the Year awards. Corbin has been named in 2012 as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings Magazine, the 5th time he has received this award. +1.360.734.8756 corbin@corbinball.com www.corbinball.com @corbinball facebook.com/corbin.ball linkedin.com/in/corbinball corbinball.wordpress.com © Corbin Ball Associates – All Rights Reserved www.corbinball.com - corbin@corbinball.com - 360-734-8756 8