FYP13 - Mental chemistry in meetings eric de groot

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  • 1. Forum for Young Professionals Mental Chemistry in Meetings Keyshop by Eric de Groot International Congress and Convention Association . Twitter: #fyp13
  • 2. Mental Chemistry?
  • 3. Rationale: Adapting content for use during live communication adds Business Value for your clients/participants! That Value is: more intense chemistry between people, richer ideas, more buy in, higher level of learning: Happier Client!
  • 4. content development needs co-creation between planners, suppliers, artists, caterers, DMC’s, media:
  • 5. Behavior of Centipedes ( )
  • 6. Behavior of Centipedes ( ) In the Northern Hemisphere
  • 7. Behavior of Centipedes ( ) On Ground Zero
  • 8. Medical Devices that improve the quality of life
  • 9. Medical Devices that improve the quality of life of the elderly
  • 10. Medical Devices that improve the quality of life for your parents
  • 11. Fastfood,
  • 12. Fastfood, effects on health and budget
  • 13. Fastfood, Deliciously chea but at the same time far from healthy
  • 14. The chemistry of hairgrowth,
  • 15. The chemistry of hairgrowth, facts and figures
  • 16. The chemistry of hairgrowth, “What NASA found out about it, and more…”
  • 17. Most of you have chosen the approach that is
  • 18. Hot Content: is sticky
  • 19. STICKINESS Pain and Fear? Attraction and Lust? Death and Decay? Threats to loved ones?
  • 20. Hot Content: has impact
  • 21. IMPACT Impact for a group close to you? Issues, things that happened in the public domain? Talk of the year/talk of the month in your life or organization?
  • 22. Hot Content: harbors a conflict
  • 23. CONFLICT Two points of view, both very true but impossible to be both true at the same time!
  • 24. Hot Content: arouses curiosity
  • 25. CURIOSITY Which unfinished story could be finished during the meeting?
  • 26. Demonstration
  • 27. Please come up with a dull topic of a meeting, you would never attend, because of the dullness of its content!
  • 28. Hot content: Is sticky has impact harbors a conflict arouses curiosity
  • 29. Rules of the game: -start with a personal story of one of your group members. -allow for nearlings in the discussion. -do one step outside of the ordinary.
  • 30. Please give a statement of 30 seconds about which creative idea = business opportunity you have found in your hunting group
  • 31. Wrap up
  • 32. Mental Chemistry is a body thing Adding value by adjusting the content Co-creation in action and Always plan a session “how can we adapt the content to live-communication?”
  • 33. Q&A:
  • 34. designers of successful interactive meetings for international audiences