Building a meeting brand at
ExCeL London
James Rees, Executive Director
What are the legacies?
Meetings industry opportunity
2008
• London 19th in the ICCA rankings
• ADNEC buys ExCeL London
• Building starts on ExCeL’s ICC –
ready for the recessi...
2008 - London 19th
London
doesn’t
do 19th!!
2009
2009
2009 – London 16th
2010 – London 14th
2010
2011 – London 7th
1.
1.
CITY DRESSING
WELCOME
LONDON
MEDIA
CENTRE
• 24 hour media facility at 1 Great George St
• 8,753 registrations from 102 countries.
• Over 200 med...
MAYOR OF
LONDON
2012
BUSINESS
PROGRAMME
PIPELINE
• 200 international business leaders, from 28
countries –tech, creative, ...
UK Economic Impact
• £40bn annually
• 8m business visitors
• 530,000 jobs
• 25,000 businesses
Impact of meetings
3 x=1 x
The future
FE_4_Parallel Session - Redefine your destination's stengths and unique selling points - ExCel London
FE_4_Parallel Session - Redefine your destination's stengths and unique selling points - ExCel London
FE_4_Parallel Session - Redefine your destination's stengths and unique selling points - ExCel London
FE_4_Parallel Session - Redefine your destination's stengths and unique selling points - ExCel London
FE_4_Parallel Session - Redefine your destination's stengths and unique selling points - ExCel London
FE_4_Parallel Session - Redefine your destination's stengths and unique selling points - ExCel London
FE_4_Parallel Session - Redefine your destination's stengths and unique selling points - ExCel London
FE_4_Parallel Session - Redefine your destination's stengths and unique selling points - ExCel London
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FE_4_Parallel Session - Redefine your destination's stengths and unique selling points - ExCel London

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  • Light projections were screened on our historical and monumental buildings such as parliament
  • ADDITIONAL SLIDES WITH PICS IF YOU WANT THEM


    Bottom right shows our game-makers volunteers – a sample of some of the 70.000 people who volunteered

    Bottom left of the para logo on the national portrait gallery
    The Paralympic motto is "Spirit in Motion".
    The symbol of the Paralympic Games is composed of three "agitos", coloured red, blue, and green, encircling a single point, on a white field. The agito ("I move" in Latin) is a symbol of movement in the shape of an asymmetrical crescent.
  • FE_4_Parallel Session - Redefine your destination's stengths and unique selling points - ExCel London

    1. 1. Building a meeting brand at ExCeL London James Rees, Executive Director
    2. 2. What are the legacies?
    3. 3. Meetings industry opportunity
    4. 4. 2008 • London 19th in the ICCA rankings • ADNEC buys ExCeL London • Building starts on ExCeL’s ICC – ready for the recession!!! • October 2008 – Mayoral Delegation
    5. 5. 2008 - London 19th London doesn’t do 19th!!
    6. 6. 2009
    7. 7. 2009
    8. 8. 2009 – London 16th
    9. 9. 2010 – London 14th
    10. 10. 2010
    11. 11. 2011 – London 7th
    12. 12. 1.
    13. 13. 1.
    14. 14. CITY DRESSING
    15. 15. WELCOME
    16. 16. LONDON MEDIA CENTRE • 24 hour media facility at 1 Great George St • 8,753 registrations from 102 countries. • Over 200 media events • 12,000 video clips downloaded by 693 media outlets from over 100 countries. • Outside broadcast locations, filming permits. • Positive global and domestic media exposure for London. • Database of global journalists GLOBAL MEDIA OPPORTUNITY
    17. 17. MAYOR OF LONDON 2012 BUSINESS PROGRAMME PIPELINE • 200 international business leaders, from 28 countries –tech, creative, financial, environmental, and Business Tourism • 1-3 day programmes including business events, cultural activities and Olympic sport. • Engaged with partners and stakeholders to showcase London.
    18. 18. UK Economic Impact • £40bn annually • 8m business visitors • 530,000 jobs • 25,000 businesses
    19. 19. Impact of meetings 3 x=1 x
    20. 20. The future

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