0
The Future of Corporate and Association Events                       +       Venue and Destination Strategies           IC...
Convention 2020•   Global strategic foresight study to help the meetings industry prepare for    the decade ahead - Indust...
Organisations Need to Work on     3 Horizons in Parallel1-12 Months   1-3 Years   3-10 YearsOperational   Drive for    Cre...
The World in 2020
Less but Bigger?    By 2020, compared to today, I expect there to be fewer but larger       conferences and exhibitions co...
More, Smaller and Specialized?By 2020, compared to today, I expect there to be a greater choice of manymore smaller, highl...
The Future of Corporate andAssociation Events - Survey FocusDesign     Delegate Learning andDrivers   Experience Knowledge
Integration of all Activity Around a few        Central Event Themes?                             70%                     ...
Key Delegate Expectations             Rising participant               expectations –        learning, experience, facilit...
Event Owner Strategic Priorities (1-3 Years)            Cost reduction                 Clear measurement of ROIShortened p...
Expected Business Event InnovationsUse of events to build   Extensive value-adding   Co-location of eventsextended communi...
Key Design Features - Corporate Events        “Relationship building" with       Change Behaviour / Culture           exte...
Trends in Association Event Strategies  Partnering w/ online communities         Merger of events   Greater selectivity on...
Planning/Managing Associations Events             Focus on developing new pricing models and                          reve...
Associations to Encourage / SupportCreation of Sub-Events by Members                       70%                       60%  ...
Large Association Events Will Seek To Become Key "Industry Happenings”                      60%                      50%  ...
Associations will Look to Broaden their Portfolio by Partnering with Suppliers                          70%               ...
Cost Control StrategiesClosing unprofitable meetings   Running shorter events     Merging of events          Choosing chea...
Associations - Revenue Generation Packaging and resale of wider     Video capturing content for        event content      ...
Event Design and Delivery - Key FactorsClear link between event design and goals       Support for social media activityFo...
Future Delegate Experience –                   Key FeaturesGenuine dialogue between   Personalization - wider   Participan...
Roles of Social Media         Improve event                 Increase delegate engagement     marketing, targeting and     ...
Social Media use will Rise Rapidly then Decline in Favour of Full Engagement                           60%                ...
Key Technology Developments   Affordable or free Wi-Fi     Use of mobile ‘apps’ for networkingOnline conference communitie...
The Smart Phone / Tablet and itsSuccessors will Become the Main   Interaction Point at Events                      50%    ...
Maximizing Knowledge Exchange, Creation and CaptureKnowledge portals to capture        Use of events to create new    cont...
Venue Strategy, Management and             Ownership      The highest strategic priorities for venues by 2020 will be toCr...
Venue Operations and Facilities      The highest strategic priorities for venues by 2020 will be to  Keep up with meeting ...
Market StrategiesOver the next decade, which of the following service and market facing strategiesdo you expect Venues to ...
Over the next decade, venues will increasingly be expected to offer more in-depth and comprehensive event design advice   ...
Finance   What financial strategies do you expect to see venues adopt by 2020?  Focus on developing          Provide incen...
Which of the following revenue earningactivities do you expect to see venues     adopt over the next decade?Carry advertis...
Over the next decade, publicly funded centres will be expected to play afar greater role in supporting the local community...
Business Model / ROI Innovation       Free or Fantastic
As client budget pressures increase, venues will increasinglybe expected to offer direct financial support or underwriting...
Over the next decade, in the face of intensecompetition, there will be growing pressure to provide the  core facility for ...
What are the key drivers that will havethe greatest influence on the design of   new venues in the next decade? Flexibilit...
What do you think will be the key longterm differentiators of successful venues          over the next decade? Flexibility...
Which of the following Technology     Strategies do you expect venues to        adopt in the coming decade?Connectivity - ...
As the boundaries (start and end points) of events start to blur and event owners seek to increase participant engagement ...
Destination Priorities 2011                Find       Use web /social                                                     ...
Destination Strategies 2015   Show ROI for                                           Show longer                        Mo...
The Opportunity       • Conventions and         Trade Shows are         a multi-billion         industry       • Major con...
To win we Must Focus                                 ‘Beyond Tourism’Image source: asiatravel.com
ICCA Rankings - Subject AreasThe opportunity is to maximize knowledge transfer and value creation in                    th...
Drive Economic Growth and                         Job CreationImage source: extlogics.files.wordpress.com
Maximizing Knowledge Sharing            through Business EventsImage source: library.nhs.uk
Showcasing Local CapabilityImage sources: nanotech.sc.mahidol.ac.th / blogs.dickinson.edu/mindmeetsmatter
Nurturing New Ventures and       Accelerating Emerging IndustriesImage sources: teamaltman.com /echnologylodging.com / pic...
New Networks, Partnerships and               CollaborationsImage source Tallberg Foundation
Korea - Priority Sectors  Tourism  Convention Services  Design  Distribution Services  Digital Content  R & D
DDP: DONGDAEMUN DESIGN PLAZAImage source Seoul Tourism Organization
FLOATING ISLANDS ON SEOUL’S HAN RIVER
SEOUL STATION CONVENTION CENTER – PROPOSED DESIGN
Link business events to government priorities                       BESydney       Target   government                    ...
Priority sectors identified by government fordevelopment •   Finance, Insurance & Professional Services •   Infrastructure...
Case study approach • 4th International AIDS Society Conference on HIV Pathogenesis   Treatment and Prevention (IAS 2007) ...
Citywide Alignment - LondonBusiness Tourism Steering Group Senior group of industry figures with an interest in  developi...
Leveraging Sporting Legacy          2015                      2016*                     2017                     2018  • R...
Abu Dhabi – 30 Year Vision•    Building an open, efficient, effective and     globally integrated business environment•   ...
Abu Dhabi – Key Sectors•     Education•     Energy and Environment•     Healthcare•     Petrochemicals, Oil and Gas•     P...
Abu Dhabi – Infrastructure• Health – Cleveland Clinic Abu  Dhabi bringing high quality  medicine• Education – In Abu Dhabi...
Advantage Abu Dhabi• A three-year Abu Dhabi Tourism Authority  initiative aimed at catalysing and seeding  innovative and ...
Conclusions     Where are the Opportunities?• Foresight and Insight• Learning• Knowledge Leverage• Value Assessment• Exper...
Convention 2020 by Rohit Talwar #icca11 MONDAY 24/10/11
Convention 2020 by Rohit Talwar #icca11 MONDAY 24/10/11
Convention 2020 by Rohit Talwar #icca11 MONDAY 24/10/11
Upcoming SlideShare
Loading in...5
×

Convention 2020 by Rohit Talwar #icca11 MONDAY 24/10/11

399

Published on

Convention 2020 Presentation by Rohit Talwar held during the 50th ICCA Congress. #icca11 MONDAY 24/10/11

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
399
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
57
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://www.guy-sports.com/fun_pictures/truck_art_pepsis_lg.jpghttp://www.automotive-insight.net/aston-martin-cars/pics/aston%20martin.jpghttp://www.kgwings.com/hawkeye/hawkeye05.jpg
  • http://www.etftrends.com/wp-content/uploads/2011/07/1_fullsize.jpghttp://blog.engglib2.upd.edu.ph/wp-content/uploads/2009/03/newsweek4.jpgAsian middle class - http://www.ft.com/cms/s/0/4b3799e6-5e04-11df-8153-00144feab49a.html#axzz1LCUOTVNvOld people - http://batonrouge.myhomecareblog.com/files/2011/07/active_seniors4.jpghttp://www.imperial-consultants.co.uk/files/biopharmaceuticals.jpghttp://www.nanotechnologyinvesting.us/images/nanotechnology-480.jpghttp://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpghttp://www.lostateminor.com/wp-content/uploads/2008/04/vertical_farming_1.jpghttp://takemetoyourleader.com/wp-content/uploads/2010/10/010101.jpg
  • Image source: Qatar National Convention Centre
  • http://img125.imageshack.us/i/37922425e6c7b6607fcn5.jpg/
  • http://www.wadefinancial.co.uk/wp-content/uploads/2010/06/5-Big-Questions.jpg
  • http://www.pcstelcom.com/images/stored/Eye%20Scan.jpg
  • http://www.authopublisher.com/downloads/2011/09/expectations.jpghttp://www.visualphotos.com/photo/2x4393669/us_dollar_bills_seen_through_magnifying_glass_maef01367.jpghttp://prosintraining.com/ssm/wp-content/uploads/2011/05/about_tweetnetworking_twitter1.jpeg
  • http://us.123rf.com/400wm/400/400/i9370/i93701010/i9370101000158/8098760-dollar-banknote-and-measure-tape.jpghttp://www.supplychain.cn/attachments/wysiwyg/4/Image/cutdollarbill.jpghttp://www.ibm.com/developerworks/i/t-ar-f-methodology_ffffff.jpghttp://blog.aveventsolutions.com/blog/news-and-tips/virtual-or-in-person-meeting-what-makes-sense-when
  • http://iamuphere.com/wp-content/uploads/2010/02/photo-online_community.jpghttp://mastersincommunication.org/wp-content/uploads/communication-skills.jpghttp://www.funnyhub.com/content_images/5855_2928_toys-r-us-and-hooters.jpg
  • http://rachellemiller.files.wordpress.com/2011/06/relationship_building_med.jpghttp://www.learn-spanish-with-ease.com/image-files/accelerated-learning.jpghttp://www.papermasters.com/images/corporate-culture-innovation.jpghttp://4.bp.blogspot.com/-oz-bbiP7DkA/TfkAINMjyEI/AAAAAAAABag/glAQJpzTUe0/s1600/Multiple-Hats1-296x300.jpg
  • http://www.mergersolutions.com/merger_flash_link.jpghttp://www.genyvoodoo.com/uploaded_images/online_communities_merged-762288.jpghttp://www.hawaiibusinessonline.com/wp-content/themes/directorypress/thumbs/standout.jpg?&w=150http://dgdwblog.files.wordpress.com/2011/02/dgdw_innovation.jpg
  • http://goodvibeblog.com/wp-content/uploads/2010/06/revenue-streams.jpghttp://liveinvictory.org/wp-content/uploads/2010/11/solutions.jpghttp://linkbuilding.net/files/2010/11/geo-targeting.jpg
  • http://www.leaderssociety.org/storage/Pros20and20Cons20of20Franchising.jpg?__SQUARESPACE_CACHEVERSION=1268280790614
  • http://www.2spare.com/_media/imgs/articles/a127_mag1.jpg
  • http://annecauley.files.wordpress.com/2010/04/open-to-partnership.jpg
  • http://www.constructionlawtoday.com/uploads/image/Closied%20signl.jpghttp://irishherault.files.wordpress.com/2009/05/decimal-clock.jpg?w=350&h=262http://mmnconfluence.org/images/confluence.jpghttp://www.vagabondjourney.com/2009-1/09-3543-cheap-hotel-sanliurfa.JPG
  • http://mercenarytrader.com/wp-content/uploads/2010/05/SIR-8-Folder.jpghttp://70.87.138.34/~p2events/images/audio_visual.jpghttp://cache.20minutes.fr/img/photos/afp/2007-04/2007-04-12/article_SGE.OED45.120407100719.photo00.photo.default-512x329.jpghttp://www.franchisenote.com/wp-content/uploads/2010/05/franchise-resale.jpg
  • http://www.hilariousheadlines.com/wp-content/uploads/2009/10/funny-street-signs-10.jpghttp://eyc-unconference.wikispaces.com/file/view/unconference-wordle.jpg/157759147/unconference-wordle.jpghttp://point2agentblog.com/wp-content/uploads/2011/08/markram_ted_presentation.jpeg
  • http://sharperiron.org/uploads/2008/06/megaphone.jpgwww.telepresenceoptions.com/images/teliris_interact_touchtable3.jpghttp://elzr.com/images/blog/screenshots/lift-participants-mosaic.jpg
  • http://www.iblogmarketing.com/wp-content/uploads/2010/06/target-marketing-300x213.gifhttp://employeesworld.com/wp-content/uploads/2011/08/happy_employees3.jpghttp://www.zoomerang.com/blog/sites/default/files/Conference.jpg.jpghttp://cdn.thenextweb.com/au/files/2010/06/cocreate.png
  • http://www.wizmarketings.com/wp-content/uploads/2011/06/Austin-Social-Media.jpg
  • http://www.geekalerts.com/u/wifi-fan.jpghttp://www.computernewsme.com/wp-content/uploads/2011/07/mobile-apps.jpghttp://eventfusion.files.wordpress.com/2011/04/ciscogsx_homepage_sept09_.gifhttp://www.petri.co.il/images/cisco-telepresence-2.jpg
  • http://static.techspot.com/fileshost/newspics3/2010/intel-moorestown-smartphone-tablet.jpg
  • http://www.enterprisebuilder.us/images/img1E.jpghttp://corp.oyogi.com/images/biz.jpghttp://knowledgecats.org/images/template/MindMeld_Logo.png
  • http://www.lasersharks.com/wp-content/uploads/2008/04/2238136368279992.JPGhttp://blogs.smh.com.au/enterprise/competition.jpghttp://profile.ak.fbcdn.net/hprofile-ak-snc4/41787_115063228519853_5847223_n.jpg – FT’s Beyond BRICS
  • http://www.mpiweb.org/Libraries/ArticleThumbNails/Webinars-Icon_FutureOfMeetingTechnology.jpghttp://3.bp.blogspot.com/_KMaiZwydlOg/SsqiXrHcUbI/AAAAAAAABw8/_HEHRuIK_F0/s400/designgalleriet1formuswithlove.se.jpghttp://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/4/15/1302903822657/When-you-spot-talent-make-007.jpg
  • http://webconferencingcouncil.com/wp-content/uploads/2009/09/going-green.jpghttp://a5.sphotos.ak.fbcdn.net/hphotos-ak-snc6/188883_194059180634881_159040140803452_477934_3183211_n.jpghttp://www.smallbusinessdelivered.com/customer-service.jpg
  • http://designholeonline.com/wp-content/uploads/2008/08/dncinside.jpg
  • http://www.digecor.com/images/ancillary-revenue-bg.jpghttp://msptelemarketing.com/wp-content/uploads/2009/02/carrot-incentive.jpghttp://dotgiri.com/2009/02/04/simple-cost-cutting-techniques-and-methods-for-your-it-business/
  • http://sunrisepos.com/wp-content/uploads/2010/12/Copy-of-digital-signage2.jpghttp://www.yourengagement101.com/files/2011/04/concert-proposal1.jpghttp://www.bocaraton.com/images/Miami_Wine_Fair.jpg
  • http://www.eholidayindia.com/images/currency.jpg
  • http://www.marksinvestingblog.com/wp-content/uploads/2011/01/World_Currency_symbols1.jpg
  • http://nerdnirvana.org/wp-content/uploads/2010/03/free-beer-tomorrow.jpg
  • http://static.hometrend.org/2011/03/Meeting-Room-Office-Interior-Design.jpghttp://www.telepresenceoptions.com/images/teliris_interact_touchtable3.jpghttp://inhabitat.com/vancouver-convention-center-expands-on-green/wp-content/blogs.dir/1/files/east_facility_concourse.jpg
  • http://www.inhabitat.com/wp-content/uploads/11905_3_090415_000571.jpghttp://www.greatpeople4events.co.uk/images/Conference-staff3.jpghttp://www.digecor.com/images/ancillary-revenue-bg.jpg
  • http://newlyemerged.files.wordpress.com/2011/03/connectivity_image.jpghttp://www.knowtebook.com/uploaded/2008/05/3d-thumbnails.jpghttp://www.stronglink.cn/images/rfidnews.jpg
  • http://www.m3newmedia.net/wp-content/uploads/2010/12/social-media-marketing.jpg
  • http://lab.77agency.com/wp-content/uploads/social-networks_small.jpghttp://michael.hightechproductmanagement.com/2006/03/got_competitive_differentiatio.htmlhttp://4.bp.blogspot.com/_9s8iqcCd0DY/RaTfsRYweqI/AAAAAAAAAKY/Uc6EoGot3P8/s400/juggle-400.jpg
  • http://www.skylinetradeshowtips.com/what-is-an-acceptable-cost-per-lead/http://www.dirtcheapgeo.com/Quarterly_Savings.htmhttp://backtothefuturetrading.com/
  • http://www.annieandyiannis.com/images/design/euro-notes.jpghttp://img.ibtimes.com/www/data/images/full/2010/11/12/52044-g20-leaders-stand-for-a-group-photo-at-the-coex-convention-c.jpg
  • http://www.asiatravel.com/southkorea/prepaid/lotte_main/gifs/Korea_Seoul_Lotte_Room.jpg
  • http://nextlogics.files.wordpress.com/2008/07/economic-inequality8.jpg
  • http://www.library.nhs.uk/cmsimages/31_7D8A2102A_KM%20image.jpg
  • http://nanotech.sc.mahidol.ac.th/doc/plastic_electronics.jpghttp://blogs.dickinson.edu/mindmeetsmatter/files/2010/11/Plastic_Knowledge2.jpg
  • http://teamaltman.com/wp-content/uploads/2010/10/industry-and-data.jpghttp://www.technologylodging.com/wp-content/uploads/2010/05/food-biotechnology.jpghttp://picturesofcar.blogspot.com/2009/07/future-concept-car-pictures.html
  • http://www.tallbergfoundation.org/Portals/0/Images/T-roundtable%204.jpg
  • http://redfiloeventarchitects.blog.com/files/2011/04/ADNEC.jpg
  • http://farm4.static.flickr.com/3394/3191097011_460ded47de.jpg
  • http://www.mobilebillboardfranchise.com/Portals/85285/images/Changing%20world.jpg
  • http://www.lwvor.org/images/LR108Biglook.jpg
  • Transcript of "Convention 2020 by Rohit Talwar #icca11 MONDAY 24/10/11"

    1. 1. The Future of Corporate and Association Events + Venue and Destination Strategies ICCA Congress Leipzig October 24th 2011 Rohit Talwar CEO – Fast Future rohit@fastfuture.com www.convention-2020.com
    2. 2. Convention 2020• Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors• Outside-in focus• Multiple outputs Nov 2009 – December 2011
    3. 3. Organisations Need to Work on 3 Horizons in Parallel1-12 Months 1-3 Years 3-10 YearsOperational Drive for CreatingExcellence Growth the Future
    4. 4. The World in 2020
    5. 5. Less but Bigger? By 2020, compared to today, I expect there to be fewer but larger conferences and exhibitions covering wide topics, industrysectors, or "communities of interest" - with less choice of which events to attend, but much more choice within the events themselves. 49% 1085 respondents
    6. 6. More, Smaller and Specialized?By 2020, compared to today, I expect there to be a greater choice of manymore smaller, highly specialized conferences, exhibitions and meetings - there will be much more competition from events wanting me to attend. 79% 1090 respondents
    7. 7. The Future of Corporate andAssociation Events - Survey FocusDesign Delegate Learning andDrivers Experience Knowledge
    8. 8. Integration of all Activity Around a few Central Event Themes? 70% 60% 50% 40% 30% 20% 10% 0% Strongly Agree Disagree Strongly Agree Disagree
    9. 9. Key Delegate Expectations Rising participant expectations – learning, experience, faciliti es and comfort Pressure to deliver tangible ROI, immediate results and take aways Strong integration of social media and inter-linking with external audiences
    10. 10. Event Owner Strategic Priorities (1-3 Years) Cost reduction Clear measurement of ROIShortened planning and execution cycles Greater use of Hybrid /Virtual
    11. 11. Expected Business Event InnovationsUse of events to build Extensive value-adding Co-location of eventsextended communities pre-event engagement with attendees
    12. 12. Key Design Features - Corporate Events “Relationship building" with Change Behaviour / Culture external participants Accelerated learning / Complex Problems Serve multiple roles
    13. 13. Trends in Association Event Strategies Partnering w/ online communities Merger of events Greater selectivity on events Use events to capture innovation
    14. 14. Planning/Managing Associations Events Focus on developing new pricing models and revenue streams Revamping of trade shows to become solution fairs and learning zones Better profiling and targeting of attendees e.g. addressing demographic blind spots
    15. 15. Associations to Encourage / SupportCreation of Sub-Events by Members 70% 60% 50% 40% 30% 20% 10% 0% Strongly Agree Agree Disagree Strongly Disagree
    16. 16. Large Association Events Will Seek To Become Key "Industry Happenings” 60% 50% 40% 30% 20% 10% 0% Strongly Agree Agree Disagree Strongly Disagree
    17. 17. Associations will Look to Broaden their Portfolio by Partnering with Suppliers 70% 60% 50% 40% 30% 20% 10% 0% Strongly Agree Agree Disagree Strongly Disagree
    18. 18. Cost Control StrategiesClosing unprofitable meetings Running shorter events Merging of events Choosing cheaper host destinations
    19. 19. Associations - Revenue Generation Packaging and resale of wider Video capturing content for event content resale Demanding greater financial Events designed to create support from host cities/venues resalable content
    20. 20. Event Design and Delivery - Key FactorsClear link between event design and goals Support for social media activityFormats encourage open/deep dialogue More experimentation with hybrid/virtual
    21. 21. Future Delegate Experience – Key FeaturesGenuine dialogue between Personalization - wider Participant rich - formats to speakers and delegates choice of topics and support and encourage session formats participation and social learning during conference sessions
    22. 22. Roles of Social Media Improve event Increase delegate engagement marketing, targeting and before, during and after the event communicationsEnable instant feedback on sessions Online co-creation of events
    23. 23. Social Media use will Rise Rapidly then Decline in Favour of Full Engagement 60% 50% 40% 30% 20% 10% 0% Strongly Agree Disagree Strongly Agree Disagree
    24. 24. Key Technology Developments Affordable or free Wi-Fi Use of mobile ‘apps’ for networkingOnline conference communities Telepresence links to remote audiences
    25. 25. The Smart Phone / Tablet and itsSuccessors will Become the Main Interaction Point at Events 50% 40% 30% 20% 10% 0% Strongly Agree Agree Disagree Strongly Disagree
    26. 26. Maximizing Knowledge Exchange, Creation and CaptureKnowledge portals to capture Use of events to create new content generated knowledge networksDetailed briefing of speakers Tools to access to (un)structured data
    27. 27. Venue Strategy, Management and Ownership The highest strategic priorities for venues by 2020 will be toCreate a more flexible set Differentiate themselves in Identify new markets e.g. of service offerings in the face of increased emerging industry response to customer competition sectors, professions and demands associations
    28. 28. Venue Operations and Facilities The highest strategic priorities for venues by 2020 will be to Keep up with meeting Increase the flexibility of Retain and recruit the righttechnologies and identify how venue space can be talent those that will add value configured for customers
    29. 29. Market StrategiesOver the next decade, which of the following service and market facing strategiesdo you expect Venues to adopt as they seek to compete in a more intense globalenvironment? Adopt environmental best Enter into international Seek to differentiate practices as an expected alliances with other themselves on service and standard rather than as a independent venues to bid customer experience source of competitive for multi-year convention advantage contracts from associations and other event owners
    30. 30. Over the next decade, venues will increasingly be expected to offer more in-depth and comprehensive event design advice and will seek to use this as a competitive differentiator 60 57 50 40 30 26 20 15 10 2 0 180 Respondents Strongly agree Agree Disagree Strongly disagree
    31. 31. Finance What financial strategies do you expect to see venues adopt by 2020? Focus on developing Provide incentives to Offer greater financialancillary revenue streams encourage repeat bookings support to attract incoming events
    32. 32. Which of the following revenue earningactivities do you expect to see venues adopt over the next decade?Carry advertising in public Host live entertainment Create their own or joint areas targeted at the such as concerts and ventured consumer demographic attending theatre performances focused events such as each event food and wine fairs, seasonal retail events and local craft fairs
    33. 33. Over the next decade, publicly funded centres will be expected to play afar greater role in supporting the local community – for example providing low or no cost facilities for activities such as local art exhibitions, community meetings and social functions 60 56 50 40 30 24 19 20 10 2 0 178 Respondents Strongly agree Agree Disagree Strongly disagree
    34. 34. Business Model / ROI Innovation Free or Fantastic
    35. 35. As client budget pressures increase, venues will increasinglybe expected to offer direct financial support or underwriting to attract the largest events 60 56 50 40 30 24 19 20 10 1 180 Respondents 0 Strongly agree Agree Disagree Strongly disagree
    36. 36. Over the next decade, in the face of intensecompetition, there will be growing pressure to provide the core facility for free and cover the costs through other revenue streams 60 50 50 40 37 30 20 11 10 2 0 Strongly agree Agree Disagree Strongly 179 Respondents disagree
    37. 37. What are the key drivers that will havethe greatest influence on the design of new venues in the next decade? Flexibility in use of Supporting a wide range Flexibility in use of meeting rooms of possible future concourses / foyers / technology solutions public spaces
    38. 38. What do you think will be the key longterm differentiators of successful venues over the next decade? Flexibility in use of the Staff, quality attitude and Ability to help event owners facility capability generate additional revenue streams
    39. 39. Which of the following Technology Strategies do you expect venues to adopt in the coming decade?Connectivity - offer free Wi-Fi Marketing – offer 3D Event Intelligence – Adopt to delegates and exhibitors visuals, virtual world smart tagging (e.g. RFID) of showcases and online venue trade show ‘walkthroughs’ to showcase booths, delegates and what is on offer meeting rooms to enable production of accurate information on visitor
    40. 40. As the boundaries (start and end points) of events start to blur and event owners seek to increase participant engagement before and after the event, venues will increasingly need to provide solutions that support such social media engagement 60 57 50 40 31 30 20 12 10 1 0 181 Respondents Strongly agree Agree Disagree Strongly disagree
    41. 41. Destination Priorities 2011 Find Use web /social Prioritise key differentiators in media more to events, industrie the face of promote the s and intense destination associations to competition targetImage sources: lab.77agency.com / michael.hightechproductmanagement.com / 4.bp.blogspot.com
    42. 42. Destination Strategies 2015 Show ROI for Show longer More event term contribution extensive owners/delegates to economic data mining developmentImage sources: skylinetradeshowtips.com / dirtcheapgeo.com / backtothefuturetrading.com
    43. 43. The Opportunity • Conventions and Trade Shows are a multi-billion industry • Major contributor to knowledge exchange and business creation • But…Image sources: annieandyiannis.com / img.ibtimes.com
    44. 44. To win we Must Focus ‘Beyond Tourism’Image source: asiatravel.com
    45. 45. ICCA Rankings - Subject AreasThe opportunity is to maximize knowledge transfer and value creation in the key industries of the future…
    46. 46. Drive Economic Growth and Job CreationImage source: extlogics.files.wordpress.com
    47. 47. Maximizing Knowledge Sharing through Business EventsImage source: library.nhs.uk
    48. 48. Showcasing Local CapabilityImage sources: nanotech.sc.mahidol.ac.th / blogs.dickinson.edu/mindmeetsmatter
    49. 49. Nurturing New Ventures and Accelerating Emerging IndustriesImage sources: teamaltman.com /echnologylodging.com / picturesofcar.blogspot.com
    50. 50. New Networks, Partnerships and CollaborationsImage source Tallberg Foundation
    51. 51. Korea - Priority Sectors Tourism Convention Services Design Distribution Services Digital Content R & D
    52. 52. DDP: DONGDAEMUN DESIGN PLAZAImage source Seoul Tourism Organization
    53. 53. FLOATING ISLANDS ON SEOUL’S HAN RIVER
    54. 54. SEOUL STATION CONVENTION CENTER – PROPOSED DESIGN
    55. 55. Link business events to government priorities BESydney Target government Government priority sectors invests in for development BESydney Work with government and Community institutions to secure events benefits Events help develop sectors 57
    56. 56. Priority sectors identified by government fordevelopment • Finance, Insurance & Professional Services • Infrastructure and Construction • Advanced Manufacturing • Communication and Info Technology • Retail • Education and Research • Agri-food • Creative industries • Mining • Tourism • Health and Allied Services 58
    57. 57. Case study approach • 4th International AIDS Society Conference on HIV Pathogenesis Treatment and Prevention (IAS 2007) Led to the establishment of a major virology institute at the University of NSW through initial investment by the Bill and Melinda Gates Foundation later matched by government. • 7th International Orthodontics Congress (IOC 2010) Many Australian clinicians picked up knowledge about new techniques and technologies. Conference led to significant funding increase for the Australian Society of Orthodontists research programs. 59
    58. 58. Citywide Alignment - LondonBusiness Tourism Steering Group Senior group of industry figures with an interest in developing London’s global events business, across hotels, venues, transport, retail, corporate, agency, local government Research on client perceptions of the destination Comparative study into competitor destinations Industry Forums Clearer understanding reached of a joined-up approach Recommendations and future approach
    59. 59. Leveraging Sporting Legacy 2015 2016* 2017 2018 • Rugby World Cup • NFL Super Bowl • World Athletics • FIFA World Cup • Women’s Football • World Hockey Champs • Youth Olympic Games World Cup Champions Trophy • Solheim Cup (Ladies’ • FIBA World Basketball • Amateur Boxing • European Athletics Golf) Champs World Champs Champs • Hockey Euronations • FINA Water Polo • World Masters • Table Tennis World • IPC World Swimming World Cup Athletics Champs Cup Champs (25m; • Track Cycling World • World Disabled • LEN European Disability) Cup Badminton Champs Swimming Champs • Track Cycling World • World Team • Track Cycling World Cup Badminton Champs Champs • FINA Diving World Series • IPC European Swimming Champs • European Junior Athletics Champs • European Team *Olympic Year – may Athletics Champs limit event feasibilityImage source: London & Partners
    60. 60. Abu Dhabi – 30 Year Vision• Building an open, efficient, effective and globally integrated business environment• Adopting a disciplined fiscal policy that is responsive to economic cycles• Establishing a resilient monetary and financial market environment• Driving significant improvement in the efficiency of the labour market• Developing a sufficient and resilient infrastructure• Developing a highly skilled, highly productive work force• Enabling financial markets to become the key financiers of economic sectors and projectsImage source: redfiloeventarchitechts.blog.com
    61. 61. Abu Dhabi – Key Sectors• Education• Energy and Environment• Healthcare• Petrochemicals, Oil and Gas• Pharmaceuticals• IT, Telecoms + Communications• Transportation and Logistics• Construction• Culture• Food industry• Manufacturing and Infrastructure• Security and Defense• TourismImage source: flickr.com
    62. 62. Abu Dhabi – Infrastructure• Health – Cleveland Clinic Abu Dhabi bringing high quality medicine• Education – In Abu Dhabi branches of Yale University, Sorbonne, New York University and new Zayed University• Masdar City – World first zero carbon, zero waste and car free city• Science and Technology• A new surface transportation Master PlanImage source: mobilebillboardfranchise.com
    63. 63. Advantage Abu Dhabi• A three-year Abu Dhabi Tourism Authority initiative aimed at catalysing and seeding innovative and viable business events aligned to the Abu Dhabi Government’s 2030 Economic Plan• Aimed at International Conferences and Exhibitions• AAD Recipient:
    64. 64. Conclusions Where are the Opportunities?• Foresight and Insight• Learning• Knowledge Leverage• Value Assessment• Experimentation
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×