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Central european chapter meeting 2

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  • 1. ICCA Central European Chapter Meeting Shanghai, 3 November 2013 Ursula Winterbauer Head of International Business GCB German Convention Bureau e.V. How to use economic and scientific ties to attract international meetings and conventions A case study based on the bilateral key industry sectors in China and Germany
  • 2. 1. USA 2. Germany 3. 4. 5. 6. 7. 8. 9. 10. Spain Great Britain France Italy Brazil Japan The Netherlands China 1. 2. Vienna Paris 3. Berlin 4. 5. 6. Madrid Barcelona London Singapore 8. Copenhagen 9. Istanbul 10. Amsterdam Basis: ICCA Statistics Report 2012, Country and city rankings
  • 3. Along with world-class venues and amenities, planners add local brainpower to their destination wish lists. Source: PCMA Convene, December 2012
  • 4. In a global ideas economy, experienced planners say, the transfer of knowledge between a destination’s intellectual and innovation resources and a meeting’s attendees has become not just a nice extra, but an important way for professional events to offer better value to every participant. Source: PCMA Convene, December 2012
  • 5. © Fotolia
  • 6. Automobile, chemicals/pharmaceuticals, electronics/ICT, medic al technology, mechanical engineering as well as energy and the environment are key industries with bilateral ties Germany Automobile China Import/Export and FDI Chemicals/pharmaceuticals Electronics/ICT Medical technol.* FDI  Automobile I/E Chemicals/ pharmaceuticals I/E FDI  Electronics/ ICT I/E FDI  Medical technol.* Mechanical engineering I/E I/E FDI  Energy and the environment  FDI I/E FDI     Mechanical engineering Energy and the environment   Exports or investments from Germany to China  Exports or investments from the China to Germany  Bilateral flow of goods or investments Common key industries with bilateral relations Common key industries without bilateral relations FDI = foreign direct investments * No explicit key industry in Germany
  • 7. Geographical breakdown of key industries in China
  • 8. Geographical breakdown of key industries in Germany
  • 9. Benefits for the event organizer: • • • • • Develop appropriate topical themes around the meeting Arrange tours and talks at local facilities Networking opportunities with local experts High profile speakers from local research institutions or businesses Provide an added value for attendees