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Being and staying on top of your news! #icca11 WEDNESDAY 26/10/11
 

Being and staying on top of your news! #icca11 WEDNESDAY 26/10/11

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Presentation on Being and staying on top of your news! by Johanna Fischer from tmf Dialogue Marketing. Held during the 50th ICCA Congress. #icca11 WEDNESDAY 26/10/11

Presentation on Being and staying on top of your news! by Johanna Fischer from tmf Dialogue Marketing. Held during the 50th ICCA Congress. #icca11 WEDNESDAY 26/10/11

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  • Our concept: to understand and create the right content strategy for our customers to apply state-of-the-art online technology for our customers to support an integrated brand communication solution Making use of our outstanding industry rela
  • Kommunikation zu drei verschiedenen Blöcken ist nötig
  • Added value für destination partners, investors etc. Sustainability in work – how can you respect and protect your business partners?
  • - Having a “Facebook Page” is a sufficient social media strategy --- Presence in the channels the target group prefers - Social media is just marketing ---- It is also customer service etc. Trendmonitor Ergebnisse hier erwähnen
  • Video exact 1 Minute dann auf Pause
  • it is also imperative to achieve this in a cost effective and efficient way Organisations have to identify the relevant influential sites And build relationships with these sites and establish their interest
  • How to distribute news and other content to the target groups and reach them in their preferred channels? How to reach the ‘social influencers’ to tell your story? How can we optimise our news releases, news messages and distribute them to relevant websites, social media networks and publish them to create more awareness? Not only for journalists but also for bloggers? How can we track the resulting coverage and report on its potential influence and impact? And what about the good old press-release?
  • :you need to know the industry and its specifics and characteristics Tools to a llow your audience to react to your content and start a conversation with you (comments/reviews) Deep knowledge of and (personal) relations with the actors and influencers in the industry to do: include Image: conductor!
  • The press release has for years been the PR industry's loyal friend In 2006, former FT journalist Tom Foremski famously pronounced “Die! Press Release! Die! Die! Die!” calling for the demolition of the press release as we know it
  • The typical press room, which was designed years ago to meet the needs of a very specific audience, doesn’t address the needs of the broader public including journalists, bloggers, customers, partners and others. There is an opportunity to transform press rooms into dynamic working newsrooms that constantly deliver and curate relevant, compelling, timely information to build brand, trust and community.
  • In such a way: That bloggers can use the pieces of content they need to create blog posts and to easily share via their social networks and e-mail So your news goes viral and increases traffic to your social sites and your newsroom And gets you more exposure and coverage of your news
  • We help customers also to listen, reach out and engage with social media z.B. Hybrid events, new formats to present partners in the destination (rather than the regular sales trips,
  • (faster response to crises and brand reputation attacks) Increased engagement with the target groups Adopting faster to new trends (social media) Reacting faster to crises

Being and staying on top of your news! #icca11 WEDNESDAY 26/10/11 Being and staying on top of your news! #icca11 WEDNESDAY 26/10/11 Presentation Transcript